VIEWS: 26 PAGES: 3 POSTED ON: 9/13/2010
That important? ?? Guided power is more important than the execution ? There was much talk in today's business execution, often ignores the fact that implementation of the strategy guiding force in the central role of the process. Guiding force as long as good, a mediocre strategy can achieve significant results; if not a good guide edge, a great strategy may die halfway. Implementation is a relatively long, subjective and objective factors in the process of interaction, lack of guidance force will fluctuate or even deviate from the strategic track, which is many companies is purely the idea of some grand objective reality can not be one of the reasons. Lead to strategic failure for many reasons, but these reasons are often predictable and, therefore, prepared to start the implementation of the mechanism in the same time, we should fully take into account market conditions, unexpected changes would occur, so a number of unexpected changes in the market is easily lead to the original strategy beyond recognition. For example, product life cycles, or increase the frequency of emergence of new technologies or unusual financial market fluctuations. So, how in the implementation of the strategy to maintain and use to guide the process of power? Design and implementation of a strategy into a search form, will certainly increase the success rate of strategy execution and effective way. People often overlook a very important step, that is, assessing whether the implementation of existing organizations established strategy. In addition, business managers, professional managers in particular need to follow-up evaluation: When the strategic changes, the ability of existing organizations to keep pace with the new situation. These assessments help improve the organizational capacity and strategic coordination. In the implementation of the strategic decision-making process, managers must consider the reaction of competitors to the strategy and how companies treat these reactions. If the industry environment has changed, you need strategic framework for local fine-tuning or structural transaction. In this context, there is no guidance while immersed in a timely manner, will produce bad consequences, or even to bring about comprehensive development of enterprise risks. Of course, we must understand that power is not a force to guide intervention, but the manager has a wealth of management experience and keen sense of, the work done on running Sudden Shi guidance. That is, different from the simple guiding force orders. Managers and staff to maintain convenient and efficient communication for more people to speak on the strategic implementation of different views and opinions, help find strategic strengths and weaknesses, to improve management through integrated thinking to form the guiding influence. It is no exaggeration to say that many policy failures can be attributed to failure to communicate effectively, causing human and material resources misallocation. For example, managers should let employees know what the recent and established strategies for the business. For better or worse, managers should let employees know what those results and strategic relevance. West, large multinational companies, in the weekly newspaper executives will be in the area are invited to the theory of business management experts on a regular basis to discuss implementation of the strategy issues, to facilitate the strategic decision-making at any time found in the implementation of the actual situation. This benefit is for all to enter the situation and know what happened. It was the latest development will bring back their own departments to inform everyone else. This way, the person responsible for directing the implementation of the strategy were more likely we recognition. Force managers to guide the implementation of overall strategy from his familiarity with the degree of need for him to keep track of a wide range of performance indicators: progress in implementation of the strategy, the competitive environment changes, customer satisfaction changes, and strategies arising from the implementation of a series of related issues. In the course of implementation of the strategy, symbolic actions generally is to guide the staff to consider and implement an effective tool. Symbolic actions in different forms, including ceremonies, physical goods, the clever use of language describing the heroic deeds of these stories spread far and wide, and set an example for leadership and so on. Use of these symbolic action that allows employees believe that companies are determined to implement this strategic decision, to increase their enthusiasm for work, and thus conducive to the implementation of the strategy. There is a more important issue is the establishment of information resources and strategies of third-party relations, this is a very important process. A wide level of IT applications, including enterprise resource planning systems, customer relationship management, network infrastructure technology, and manufacturing technology. Information resources and strategies to establish collaborative relationship is a two-edged sword, to the twenty-first century, without the aid of new technology, any strategic decision-making would move an inch, and increase the implementation difficulty. In fact, business has always been in an uncertain environment, uncertainty is absolute, to determine is relative. But this does not mean that strategic decisions are lottery hit the jackpot, because most of the problems are gradually shifted by the uncertainty determined, this process has its own rules, there is no fracture gap. The degree of uncertainty based on market conditions, we can divide it into four levels. If unable to control the specific business operation rules and the implementation of strategic decision-making form, would seriously undermine the manager's guiding influence. First level: the prospects clear. This - the prospect of relatively simple level, managers can access relevant information, will be uncertainty into certainty, accurately predict the future, proposed response strategies. That is, at this level, the remaining uncertainties can be transformed into uncertainty because of the strategic decision- making with little to do. Second level: There are several possible prospects. At this level, may be the result is clear and discrete. Although the analysis results to help determine the probability, but it is difficult to predict what the results will appear, thus affecting the implementation of strategic decisions. As many encounter regulatory or legislative changes, enterprises will be faced with similar circumstances, they can predict which of several laws as a potential form, but can not predict whether the Ordinance would be passed through and the speed of implementation. Another example, in oligopolistic markets, the main uncertainty is the output of the expansion plan rivals, because any large-scale factories have the potential of the industry pricing and profitability have a significant impact. The third level: the prospect of a certain range. At this level, we can only determine the scope of future changes in general situations. This range is determined by a limited number of variables, actual results may exist in this area a - point, there is no discrete situation. Such as entering new regional markets in emerging industries or enterprises are often faced with this situation, they often only on the potential customer penetration, technology, cost and performance potential impact of strategic decisions about changes in key indicators of a given range (eg, 10% -30%), in this context is difficult to have clear results. Fourth level: uncertain. At this level, interaction between various parts of uncertain environment, making environmental effect can not be predicted. This situation is rare, but it does exist. With the new technology appears as an emerging market, and decision makers will face technical, Xu Qiu, law and rules multiple Bu uncertainty, all these factors interact in an unpredictable way, the future of Qing Jing Yin Er Wufaqueding the reasonable range. The face of the further deepening of the market economy system, in particular WTO trade rules, import, Qi Ye ¾ºÕù environment Le unprecedented in Bianhua, Tai Duoshu Jiceng staff Meiyouchongfen Renshi Dao these Keguanyinsu strategic Zhixing the Ying Xiang. In a dynamic market environment of operative procedures as a gourd under this painting is clearly wrong, managers should study and analyze the market from time to time, standing in the corresponding theoretical level, timely and effective guidance to subordinates, then the implementation quality and implementation effectiveness will be better. r.
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