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MANAGEMENT BUSINESS SIMULATION PROGRAM II: Capstone®
INTRODUCTION
The best way to learn business is to run a business. And a sure way to lose money is to run a business badly. What if you could provide hands-on business experience, without the risk? IRIS Consulting is working with a foremost American-based company: Management Simulation, Inc® to bring you simulation based business education. For two decades, they have specialized in developing business simulations that teach business. They created CAPSTONE® and FOUNDATION®, two worldwide best-selling business simulations.
BACKGROUND CAPSTONE® BUSINESS SIMULATION
Capstone® is a rich, complex business simulation designed to teach strategy as well as advanced business finance, cross functional alignment, strategy, alignment, competitive analysis and the selection of tactics to build a successful, focused organization. Capstone® Managers face a complex and rapidly evolving scenario in which business acumen is tested and enhanced through modeling, analysis and strategic planning. In Capstone®, participants run a $100 million company for five to eight years. The company at the beginning of the program is unfocused and performing poorly. It is trying to support five products in very different market segments and faces constant customer demand for better, faster, cheaper products. There is immediate pressure for the management team to develop a strategy and implement it thoroughly with every decision. Each simulated year decisions are required in Research and Development, Marketing, Finance, Human Resources and Production. In later rounds, Labor Negotiation, Advanced Marketing and Total Quality Management modules are added to continue building complexity and the opportunity for competitive advantage. Shareholder value, financial control and operational excellence are the keys to success-but they are difficult to maintain against fierce competition. To ensure every company, no matter what its strategy, can be assessed on its merits management teams select the benchmarks that will best reflect their strategic goals. They choose from two or more measures including Return on Equity (ROE), Return on Investment (ROI), Market Capitalization, Market Share (in Dollars), Cumulative Profit, Return on Assets (ROA), Asset Turnover and Stock Price. Capstone® is ideal for all managers, for business people with some years of experience and for senior management and executive teams.
WHAT DO YOU GAIN FROM OUR BUSINESS SIMULATION PROGRAMS?
The people in your company will: Gain a renewed awareness of cross-functional alignment and learn to unite the various departments and units into one cohesive team all with the same strategic business goals. Improve overall business acumen. Develop competencies in competitive and financial analysis. Practice S.W.O.T analysis and strategic planning. Be able to build teams in a competitive environment. Develop business tactics and strategies and hone same. Improve understanding of finance in a cross-functional, decision-making context. Greatly improve critical thinking skills.
METHODS OF DELIVERY METHODS
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Get It the Way You Want It We offer our simulation-based programs as live seminars, online or in hybrid formats, designed to suit your specific needs. Corporate programs can be scheduled to run intensively over ten days, or spread over up to six weeks. The flexible program allows people from your business units around the country or in the world to compete with each other, network together and develop team decision-making skills. Online Delivery Your people will receive their training online, wherever in the world they may be. They can be in teams or work individually. The programs contain communication packages that facilitate teamwork. Individuals can set their own schedules, within any criteria you determine. OnOn-Site Delivery From two to four days, these intense, face-to-face seminars focus the learning from the simulation, provide extensive opportunity for discussion and analysis and powerful team building opportunities. Participants enter a dynamic head-to-head competition, competing for the biggest share of the market, the profits and the attention of the Stock Market. Each team decides its own strategic direction and sets its own benchmarks. Winners are determined on how they performed against their individual measures. Hybrid Delivery Many clients build their own programs using a mix of online and live training elements. For example, programs can be introduced live, with the balance of the simulation conducted via the web. Alternatively, programs can be launched and conducted over the web, and concluded with a face-toface final debrief.
WHO SHOULD ATTEND?
All Senior Managers to Deputy Managers.
THAT SOME COMPANIES THAT USE Capstone® and Foundation® GLOBALLY
BMG Entertainment Caterpillar Citibank Dell General Electric General Motors Griffin Pipe Company Herman Miller Honeywell International Truck and Engine John Deere Johnson Controls Pricewaterhouse Coopers Samsung Sempra Energy Snap-on Square D
SOME OF THE 500 BUSINESS SCHOOLS THAT USE Capstone® and Foundation® GLOBALLY
Abilene Christian University Australian Graduate School of Entrepreneurship Boston University California State University Michigan State University Ohio State University Oregon Executive MBA Penn State University George Washington University Milwaukee School of Engineering Moorehouse College Peter F. Drucker Graduate School of Management
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University of Michigan Business School University of Wisconsin School of Business Walden University MBA Program Virginia Military Institute
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