WORLD OF TASTE suit one's taste

							            Mr. Snellman
 WORLD OF TASTE
COLD C
             2007 – 2008
       UTS                                  E   MEALS
          ,L                             AD
            IV                      -M
               ER                 DY
                  PÂT   ÉS, REA




    Premium quality foods from Finland
                    1
Mr. Snellman from Finland
Snellman is a Finnish family company whose roots are in the small coastal town of Pietar-
saari in the region of Ostrobothnia. Business operations began as early as 1951. Since then
it has become Finland’s third largest meat production company. Today company opera-
tions comprise not only meat processing but also ready-made meals.

Present-day consumers are constantly longing for more
healthy meat products and ready-made meals. Mr. Snell-
man brand represents a success story in the marketing of
high meat and low-fat meat products. Everything is done
on the principle of good taste without loss of quality. The
manufacturing of every Mr. Snellman product is thus a
pleasure to taste.

Maatilan Parhaat (The Farmhouse Best) is an ISO 9001 cer-
tified quality chain from producer to consumer. Every stage of
the production chain is monitored and documented. Documen-
tation covers, for instance, animal health checks, regular veterinary
                    checks of the production environment, animal feedstuffs and feeding,
                       and animal transportation and meat handling in modern and hygi-
                          enic conditions. Mr. Snellman has implemented and maintained
                            this purely Finnish raw material chain steadfastly and faithfully.
                            Company personnel have received specific training in the con-
                            text of meat products and the company motto remains ”good
                            food for the good of people”.

                           A good taste is always remembered!




                                              2
      3
Mr. Snellman
Company information
Snellman meat processing is a comprehensive operation chain which begins on the farm
and ends in the shops which sell high quality Mr. Snellman products. These products are
manufactured from pure Finnish pork and beef. The guarantee of Finnish meat as a raw
material is the highlight of the Snellman Maatilan Parhaat quality chain. Snellman has its
Turnover m€ 2000-2006          own slaughterhouse and hygiene extension for meat proces-
                               sing. All meat processing and fresh meat production are car-
                       2000
           74,1                ried out in Pietarsaari and marketed with the brand name
   144,1               2002    Mr. Snellman.
               97,3
                       2003

                       2004   The Snellman entreprise has become known for innovative
 126,7        104,5
                       2005
                              production development; liver pâtés, sliced liver sausage,
        109,3                 wafer-thin cuts of whole meat and tasty salami to suit the
                       2006
                              whole family. Mr. Snellman incorporates tastes from the
world outside too: lighter ingredients such as chicken and turkey meats and European cut
specialities for gourmets. For many years Mr. Snellman has maintained the number one
spot in Finland as a quality-orientated yet friendly sausage manufacturer known by at le-
ast 96 % of the Finnish people.

Snellman produces fresh ready-made meals for retail sales in Finland and Sweden. Snell-
man has been specializing in premium quality food. Ready-made meals are new arrivals
to the Snellman product family and taste just as good as the best homemade meals. The-
se fresh ready-made meals simply need warming up in a microwave oven. Manufacturing
of meals for one person or for large groups have proved highly successful.

These meals are sold fresh at the front of display counters in retail stores. The food is pre-
pared using fresh raw ingredients in very hygienic conditions; such products keep for a
long time within the fresh product category. Mr. Snellman offers ready-made meals to
suit all tastes: ham ’tempta-     The meat processing value chain
tion dishes’, chicken pasta,      Low processing level                      High processing level
special lasagna dishes, tas-
                                                  Consumer  Whole
ty soups, hamburgers and          Butchered
                                                  packaged   meat
                                                                        Sausages,      Prepared
                                    meat                                 salami          food
handy triangular-shaped                             meat   products
sandwiches.
                                                4
Snellman production 5
                    facilities in Pietarsaari
Cold cuts
Mr. Snellman has always ensured that cut meats are full of flavour. Trends in taste are
changing all the time and that is why the product range has become so diversified over
the years. Whole meat products such as ham, roast beef and also garlic, mushroom and
cut tongue meat constitute the traditional source of income. In addition, the mouth-wa-
tering salami range now includes tasty and fashionable types of light salami and various
spicy cold cut meats. Mr. Snellman was the first to promote varieties of wafer-thin cold cut
meat in marketing strategies.

”A good taste is always remembered”, says Mr. Snellman.

Our high-quality products include various tasty ham-sausage alternatives sealed in air-
tight packaging, a very wide assortment of original Finnish salami made with traditional
recipes and an extensive range of Finnish ham and roast beefs.




                                             6
                 7
Wafer thin Real Saunasmoked ham
Liver pâtés and -sausages
One of the merits of low-fat liver pâtés is that they spread so easily on slices of bread. Over
the years an abundant range of classic pâtés has been produced, one pâté tastes even bet-
ter than the one before. Mouth-watering light liver pâtés, farmhouse liver pâtés and old-
fashioned liver pâtés bring a smile to the lips. A selection of liver products complementing
liver sausage products will melt in your mouth. A recent invention by Mr. Snellman is the
sliced liver sausage which you can certainly describe as neat and tidy!

Our high-quality products include a wide variety of liver pâté and sausage flavours sold
in various types of packaging.




                                               8
           9
Old-fashioned liver pâté
Ready-made meals
Mr. Snellman ready-made meals and snacks provide all sorts of choice at the meal or sna-
ck table. The Snellman concept is to produce ready-made meals which taste as good as the
best homemade meals. Tasty Mr. Snellman ’temptation dishes’, soups and casseroles can
be warmed up quickly and easily. In just a few minutes warm one up, toast some bread
and there’s a delicious meal ready for you to enjoy.

Low-lactose Mr. Snellman triangular-shaped sandwiches serve as handy lunchtime sna-
cks for you to take home or for the children. The sandwiches are sealed in air-tight packa-
ging and stay fresh for several days. Gourmet kebab hamburgers and filled burritos are
ideal for bigger appetites, entertaining or even dinner parties. All burgers and burritos are
lactose-free.




                                             10
           11
Rainbow trout temptation
              Contact us
         Head office – Pietarsaari
               OY SNELLMAN AB
    Amerikankatu 11, 68600 Pietarsaari, Finland
      Tel. +358 6 786 6111, +358 6 786 6104

                  www.snellman.fi



           Sales office – Helsinki

                 OY SNELLMAN AB
Lautatarhankatu 6, 2nd floor, 00580 Helsinki, Finland
      Tel. +358 9 774 950, Fax +358 9 727 4745



               Snellman Russia

                 OOO SNELLMAN
            Igor Buzin, Export Manager
                Tel. +7 812 962 6057

               igor.buzin@snellman.fi

                 www.snellman.ru