training presentation Slide engagement by benbenzhou


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									Skills for Employability through Employee
                  Presented by
                  Bea Malleson
   Head of CSR, Freshfields Bruckhaus Deringer
              Florencia Spangaro
   Deputy Head Community Affairs, EMEA, Citi
              Maria Jose Subiela
   ENGAGE Senior Programme Manager, BITC

             Toolbox Tuesdays and Thursdays

On the 4th of December 2008 CSR Europe launched 20 CSR Tools which
were the compilation of 18 months of work by CSR Europe, its Members
and Partners and the European Alliance for CSR through the CSR
CSR Laboratories are action oriented projects with the objective of
bringing together business practitioners and stakeholders to share
experiences and expertise to address key socio-economic challenges.

CSR Europe has now launched Toolbox Tuesdays and Thursdays as a new
service to its Members and National Partner Organizations.

The purpose of these conference calls is to give CSR Europe Members and
NPO’s a light informal training on the individual CSR Tools launched as part
of CSR Europe's Toolbox in December 2008.
                   Skills for Employability through Employee
                 Employee community                  Employee community
                 engagement programmes can           engagement programmes help
                 help to build on the basic skills   a range of groups targeted by
                 which underpin employability,       the Growth and jobs strategy
                 such as literacy and numeracy

      The Laboratory brought together organisations from across the UK and
      continental Europe to explore and demonstrate the value of employee
    community engagement (ECE) in terms of improving employability skills and
       competencies among disadvantaged and socially excluded groups.

          … the Tool
Best Practices in Employee Community Engagement and Volunteering
• Examples of outstanding ECE programmes involving cross-sectoral collaboration in
• Strategic insight on the value of this form of community investment, its impact on
both the business and society and how this is measured, its contribution to the EU
Growth and Jobs agenda, and its role in delivering companies' corporate
responsibility commitments
• A newly launched website that hosts the findings and case studies of the
Laboratory as well as an online toolkit enabling employers to deliver effective
employee engagement programmes and policy recommendations

Read about this tool at:
Are you using employee community engagement
programmes to enhance the basic skills in the
communities where you operate?

                                     Key Findings
1. Corporate investment in employee community engagement has now reached
   significant levels

2. Businesses invest in this resource because they believe it is crucial for economic and
   social cohesion.

3. Consistency and robustness of data across all employee community engagement is
   sometimes lacking.

4. The impact of employee community engagement can be enhanced by working
   collaboratively with other stakeholders.

5. Participants in the study believe the European Commission has a key role to play in
   encouraging an environment where employee community engagement can thrive.

6. Stakeholders involved in this Report confirmed a desire for increased recognition of
   employee community engagement by the European Commission in achieving the goals
   of the Growth and Jobs Strategy.

7. Volunteering across the board is growing with 3 in 10 Europeans currently involved
   totalling over 100 million people and contributing $400 billion to the global economy.
   Employee community engagement makes a significant contribution to this.

                               Case studies

Job coaching youth at risk in Frankfurt

This is an ENGAGE City project initiated by Citi, Freshfields, Linklaters,
Deutsche Borse, UPJ and gjb.

• The programme focuses on the key skills needed to improve school
students’ employment prospects

• Volunteers deliver workshops on writing and interview training, and host
office visits, exposing the students to a real-life atmosphere

• In the first two school years, 90 students many from immigrant backgrounds
and over 140 employee volunteers took part in the programme.

• “I realised what life can offer, if you really want it”; “I learned that I can be
someone, if I want” – participants.

• 100% of the volunteers have continued with the programme.
                             Case studies

Young entrepreneurs across Europe

JA-YE programmes expose young people aged 5-25 years to the world of
business with a focus on skills development, confidence building, and
developing an entrepreneurial mindset. The highlight of JA-YE is the
Company Programme where students aged 14-18 years set up their own real

• Business volunteers act as mentors on the programme.

• The programme is run in 35 European countries under the umbrella of JA-YE

• 2.9 million young people aged between 5-25 years are currently enrolled in
the JA-YE programmes, and 230,000 of them in the Company Programme.

• A study of former participants in six European countries showed that 15% of
20- 29 year olds had started their own businesses, increasing to more than
25% for those aged over 29 years.
                           Case studies

                              Positive East

The charity Positive East run a job preparation skills course for people
affected by HIV in East London, assisted by Barclays volunteers.

• Participants draw up an action plan and attend the Apply Yourself

• Barclays volunteers offer their specialist knowledge to the members
of the Apply Yourself course.

• 90% of participants felt that they had made a significant progression
towards employment as a result of the course

• In the first year, out of 125 people, 38 were supported into work, eight
people moved into volunteering and 13 went back into full-time

Many businesses, as stakeholders in the EU, are supporting employee
community engagement programmes that improve the skills for
employability. Ensuring people with disadvantaged backgrounds enhance
their basic skills – the skills essential to gaining and keeping a job is key to
developing and sustaining a thriving economy and cohesive society. These
are issues shared by us all.

European Year of Volunteering
We recommend that the EU institutions announce 2011 as a European Year
of Volunteering as a way of encouraging and recognising employee
community engagement activities.

Awards programme
We recommend that the European Commission should consider launching
annual employee community engagement awards (or perhaps wider
corporate social responsibility awards) in the EU, to further highlight the
impact of employee community engagement and to encourage the
development of these schemes.                                          9

Measurement framework
We recommend that, since the level and sophistication of community
engagement has now matured to a sufficient level, work should be
commissioned to develop a pan-European measurement framework.

Promoting best practice
We recommend that EU and European employers work together to foster
a European-wide increase in employee community engagement by:

   - Encouraging evaluation
       Promoting tools to measure the impact of employee community
       engagement and more specifically, provide reliable avenues to
       secure funding for this type of evaluation. Various frameworks
       have been developed and the EU should consider funding more
       development and dissemination work.

        Next Steps:

        • Keeping pool of case studies up to
        date and expand it
        • 2011 Year of the Volunteer
        • CSR Europe Roadshows

        … Employee Engagement Tool
The Tool will be presented at the following National Sessions:
        • France
        • Finland


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