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Social media engagement brochure SOCIAL MEDIA ENGAGEMENT
SOCIAL MEDIA ENGAGEMENT // Australia leads the world in social media engagement with the highest global average for time spent per month engaging with social media. Facebook and LinkedIn are dominant external sites - many companies are building their own or augmenting existing websites to make dialogue the focus of their online presence. Engagement is the emotional bond community members, customers and employees develop with an organisation during repeated, ongoing positive interactions. Conversations once confined to bus stop, market and water cooler are now happening faster, more regularly, and much more broadly online. The technology that facilitates those conversations also makes it possible to contribute in a highly targeted and measured way, and on a grand scale. With informative or entertaining contributions to dialogue you can gain people’s interest and learn more about them, supporting communication and research into the future. > Element > Action > Outcome Map your world We give you a clear picture of how big Know what your people know, say and and how active your community is do – have gives you the confidence to online. respond. We find out where they interact, what Be aware of the sub-cultural groups they’re saying, who they hang out with and their influences. Speak the and the technology that makes it language they do. possible. Most importantly, we find Make the right technology decisions. out what they want and who they trust for advice. Have a plan We draw on experience to craft online Have the peace of mind from having engagement strategies that set out an expert at the table. There won’t be clear goals and address how to handle any surprises you are not prepared to potential risks. manage. We define the metrics with which to The systems and methodology measure the rewards you will reap employed will demonstrate the from getting more active online. effectiveness of your strategy. Establish your presence We find or build web-based solution Have the right solution for the task. that works for you – whether Become a respected and valued establishing your place on an existing contributor of key social networks. network or developing your very own You will maximise efficiency and social media platform. minimise costs. Give your content legs We place your ideas among social See your ideas realised in new ways. groups that appreciate them. Watch and measure the responses of We breathe life into your content and the people you want to get to. repurpose it through many different Make one piece of work keep giving mediums, across multiple channels. again and again. Respond to your world We put in place systems to monitor Have absolute visibility over your and analyse conversations. world. Our experienced tacticians will Have the opportunity to respond in contribute to discussions, turning real-time; driving interest or getting issues into opportunities. feedback for new ideas. We introduce new value propositions, Inform strategic planning to improve products and service ideas, getting multiple business functions: from everything right for broader marketing to service delivery. networking. Perform like never before.
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