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Global Social Media-The Language Factor

VIEWS: 150 PAGES: 54

In this presentation, Kathleen presented her research in global social media that included a case study on the Lionbridge global social media survey. She describes the lessons learned in developing a survey in 20 languages and using social media — including blogs, Twitter, LinkedIn, Facebook, and e-mail — to distribute it. She also takes a look at the language factor and how companies are addressing it (or not) in their social media outreach, providing new insight as to how the world is using social media.

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