VIEWS: 150 PAGES: 54 CATEGORY: Business POSTED ON: 9/10/2010
In this presentation, Kathleen presented her research in global social media that included a case study on the Lionbridge global social media survey. She describes the lessons learned in developing a survey in 20 languages and using social media — including blogs, Twitter, LinkedIn, Facebook, and e-mail — to distribute it. She also takes a look at the language factor and how companies are addressing it (or not) in their social media outreach, providing new insight as to how the world is using social media.
"Global Social Media-The Language Factor"