ESPN Magazine The History by cmlang


									by: David Chase

ESPN (the magazine), formerly an abbreviation of Entertainment and Sports Programming
Network, is published bi-weekly and owned by an American cable television network dedicated
to broadcasting mostly sports-related programming twenty-four hours a day. The company was
founded by Scott Rasmussen and his father Bill Rasmussen, along with Donny Stanley and his
son Cardell and was first launched on September 7, 1979 with the show SportsCenter (which
aired its 25,000th episode on August 25, 2002).

ESPN was originally owned by a prestigious joint venture between the Getty Oil Company
(which was purchased by Texaco later on) and Nabisco. As of 1984, the entire family of ESPN
networks and franchises are owned by ABC and the Hearst Corporation. ESPN was started as an
alternative to standard television news broadcasts and the information that is usually found in the
Sports sections of newspapers. It was begun as a fairly small-fry operation at first and they had to
broadcast unorthodox sporting events such as the Worlds Strongest Man Competition, the short-
lived United States Football League (USFL) before ESPN landed a contract to show National
Football league games on Sunday evenings in 1987.

ESPN the Magazine, like the industry leader in sports television that created it, is big, bold and
brash like most of the athletes that it portrays and it uses its oversize format to show off very
striking full page images and splashy sidebars. Contributors to the magazines include familiar
on-air talent such as Dan Patrick, Chris Berman, Stuart Scott, Rich Eisen, Linda Cohn, Peter
Gammons, John Clayton and many others (including the athletes themselves).

In comparison to other sports magazines, ESPN gives you broader features such as playoff
previews, personality profiles, photo spreads with a major emphasis on basketball, football,
baseball, hockey, soccer and some newer extreme sports. ESPN mainly targets young, active
men whose lifestyles include watching sports, attending games and participating in different
types of athletics. The editorial focus of ESPN Magazine plays off the news and includes what
happens in sports and which match-ups and young players to look out for. Also, ESPN
emphasizes both the humor and fun of both mainstream and off-beat sports.

This article was posted on December 14, 2005

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