P&G reformulates Tide and nixes Tide Basic by ProQuest


The Procter & Gamble Co. (P&G; Cincinnati, Ohio, USA) was scheduled to introduce its first major overhaul of liquid Tide laundry detergent in nearly a decade in July 2010, according to press reports.

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									  Briefs                                                                                         inform August 2010, Vol. 21 (8) 498

  France’s Rhodia announced in June that
  it is acquiring China-based Feixiang
                                               Surfactants, Detergents,
                                               & Personal Care News
  Chemicals (ZJG). More than half of
  Feixiang’s sales of amines and surfac-
  tants occur in the Home and Personal
  Care market segment, Rhodia told
  CosmeticDesign-Europe.com, adding
  that the company plans to integrate
  Feixiang’s specialty amine technolo-
  gies into its Novecare business port-
  folio. Oliver Hufer, vice president of
  Rhodia Novecare’s Home & Personal
  Care division, said “Asia-Pacific is a
  fast-growing region for the surfactants
  market, which is growing at approxi-
  mately 10% in developing countries
  such as China and India, and at a lesser
  rate of around 3% in countries such
  as Japan and Australia.”
  Sasol is constructing a purified tri-ethyl
  aluminum (TEA) production unit at
  its Sasol Olefins & Surfactants (O&S)
  plant in Brunsbüttel, Germany. The
  facility, with an initial annual capacity
  of 6,000 metric tons, is expected to
  open in early 2012. Sasol O&S says
  it is the world’s largest producer of
  TEA at its Ziegler unit in Brunsbüttel,

                                                BASF acquires                                    P&G reformulates
  Germany, and in Lake Charles, Louisi-
  ana, USA. TEA is mainly used as a co-
  catalyst in the industrial production of
  polyethylene and for the production of        Cognis                                           Tide and nixes Tide
  medium-chain-length alcohols.
                                                Germany’s BASF agreed in June 2010 to
                                                pay Goldman Sachs Group Inc. and Permira
  Global specialty chemicals supplier           Advisers Ltd. €3.1 billion ($3.8 billion) for    The Procter & Gamble Co. (P&G; Cincin-
  Cognis has opened a new production            specialty chemicals producer Cognis of           nati, Ohio, USA) was scheduled to intro-
  facility for alkyl polyglucoside (APG)        Monheim, Germany. The deal moves BASF            duce its first major overhaul of liquid Tide
  surfactants at its site in Jinshan, China.    from No. 3 to No. 1 in the personal care         laundry detergent in nearly a decade in July
  The company also produces APG sur-            ingredients market.                              2010, according to press reports.
  factants in Düsseldorf, Germany, and               The two private equity firms acquired            The new Tide Actilift will be available
                                                Cognis from Henkel AG in 2001 and cut            in some varieties of Tide and includes active
  Cincinnati, USA.
                                                39% of the workforce, largely through the        ingredients aimed at better removing stains
                                                sale of the leather-processing and fatty-acids   as well as preventing them.
  A new analytical method could spell
                                                units. Currently, Cognis is segmented into            Chief Financial Officer Jon Moeller
  the end of the use of shark liver oil-
                                                three business units—care chemicals, nutri-      announced the change at a Deutsche Bank
  derived varieties of squalane, an emol-                                                        in Paris in June. He added that the prod-
                                                tion & health, and functional products.
  lient used in cosmetics. The substance                                                         ucts have been available in Europe since
                                                     Cognis has about 5,500 employees
  is manufactured either by using olive oil                                                      January 2010, where P&G’s market share
                                                and operates in 30 countries, with sales of
  distillates or, more controversially, with                                                     has increased two percentage points to
                                                €2.6 billion in 2009. BASF is based in Lud-
  the liver oil of rare deep sea sharks.        wigshafen, has around 105,000 employees          almost 28%.
  The new method is detailed in Rapid           worldwide, and posted sales of more than              Moeller also said that all of the com-
  Communications in Mass Spectrometry           €50 billion in 2009.                             pany’s Tide and Gain powdered detergents
  (24:1810–1816, 2010).                              The transaction, pending approval by        will use one-third less packaging and will
                      nnn                       regulatory authorities, is expected to close     receive “formula upgrades.” Those products
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