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                                                  The other CMS package the author               The clincher was: “Yet even if QUE
                                              does mention is Drupal. The story of the       meets all my e-reader requirements, will
                                              White House using Drupal was good.             it suffer the Betamax fate—a superior
                                              But then it got funny when the author          product that couldn’t win sufficient
                                              made reference to Mr. [Rob] Klause             market share?” Now, how can the author
                                              joining Siteworx, which offers (what a         (who does not even have his own unit to
                                              coincidence) services to help companies        conduct empirical testing on) claim this
                                              “build strong web and mobile presences.”       product is “superior”?
                                                  My take: This was not an article about         Ms. Manafy: Last week I was reading
                                              using Open Source CMS to improve               an article on a different magazine
                                              government websites’ efficiency at a           analyzing how the implosion in the
                                              lower cost. This article came out as a puff    advertising business model is forcing
 EDITORIAL INDISCRETIONS?                     piece for both companies. It’s clear the       publishers to re-evaluate the height
                                              author did little original work beyond         (and even the existence) of the vaulted
 Ms. Manafy:                                  repurposing content and quotes provided        “Chinese Wall.” We all need to pay the
     My name is Jose C. Lacal and I’ve        by both companies.                             mortgage, that’s fair. And businesses are
 received your magazine for a couple              It was past midnight, and I got a really   not evil (I have had a few myself).
 of years now. Very informative, and I        bad taste in my mouth after reading the            But when reputable industry magazines
 usually enjoy reading it over late snacks.   article. Then I read the article on page 29    start passing thinly veiled PR puff for
 But I’m troubled by a pattern I noticed in   (“How New Is QUE?”) and that led me to         “articles” then those magazines may find
 the July/August issue. Reading the           spend my time at this hour sending you         themselves in deeper trouble. Readers do
 magazine tonight I sense a crumbling of      this message.                                  notice what is real content vs. rehashed PR.
 the (often touted, not sure how real)            Mr. Boeri readily admits he has not
 “Chinese Wall” between editorial and ad      even used the thing (“I’m still waiting to                                  Jose C. Lacal
 sales. Let me explain:                       get one”); can’t tell when he’ll see one            Open Personalized Health Informatics
     Page 18, “Managing Content and           (“delivery has been delayed until                                            (“OpenPHI”) is
 Cost: Government Agencies Opening Up         summer”), but he talked to the                                
 to Open Source”: The author [Marji           manufacturer’s rep and he “learned
 McClure] makes reference to DotNetNuke       enough to be willing to wait.” What, is        Jose,
 way too many times, without even             this rep’s “distortion field” stronger than        Thank you so much for reading and
 mentioning the myriad other Open Source      Steve Jobs’?                                   for taking the time to write.
 CMS packages available out there                 That did not sound good. But Mr.               I don’t have staff writers, as you may
 (   Boeri then pressed o
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