In the simplest language, marketing is an art of winning customers. Many
manufacturing companies produce varieties of articles and products for the customer-
oriented market. Some companies even offer various types of services for enhanced
customer comfort. All these products and services are marketed by marketing people
to entice customers and increase sales for the companies. This is the reason why most
of the top listed companies call marketing people as the 'bread and butter' of the
To earn this 'bread and butter' companies hunt for skilled, talented, and industrious
youths. As the job requires direct communication with the customers, companies
prefer young, presentable, convincing, and well-educated marketing professionals. It's
easy to win customers if you have the power of convincing and a mind to understand
customer's needs but the most difficult task is to enter the field. One of the best ways
to enter the marketing stream is to market your own skills and capabilities and that
can be done by preparing an impressive and effective resume.
Marketing resume is a simple yet sophisticated marketing tool that will help you
market your own potentials. As the job requires planned and thoughtful marketing
strategies and principles so does the resume. The first thing you need to do to prepare
an effective resume is to know what you are and focus on what you want.
You can start with mentioning your key strengths and significant accomplishments
that you've delivered in your past jobs. This summary should be value driven with
powerful highlights of what your career encompasses. Then you need to mention your
key objective or goal and that includes a sweet and small statement of your significant
contribution to the company. You can mention the key points and show benefits that
can show your value to any business. The summary and the objective is the best
section of the resume where you can market yourself.
Further on, you can give a brief yet explanative history of your job experience.
Highlight each job experience with quantified outcomes and measurable results.
Clearly in simple words show how you have proved an asset to each of the companies
you've worked before. Try not to jumble up words and write long paragraphs. The
best way to do is to mention all the accomplishments and job responsibilities in
bullets. This format is more convenient, comfortable, and communicative for
recruiters. Remember that you have to market yourself so pen down all the outcomes
that you've delivered.
After that, mention your educational qualifications that include all the degree,
diploma, and certificate courses. Use percentages wherever possible as it supports
your job experience and make you stand from the crowd. Highlight all the projects
that you've done during your course semester as those may prove productive for the
At the end of the resume mention your computer skills and software knowledge. With
all these information in am organized format and simple language, you are sure to get
the best marketing job in the market.