Web Site Do's and Don'ts Simple suggestions on how to maximize your Web site with the right content. By Kristi Lynes Kennelly • Do put yourself in your potential client's shoes, and ensure that your Web site answers a few basic questions. 1. What are you going to do for me for free? 2. Why should I trust you? (family, civic responsibilities, testimonials) 3. What about you can I identify with? (affiliations, interests) 4. What makes you an expert in the area I want to live? (how long have you been in the area, etc.) 5. What differentiates you from all the other agents in the area? • Do keep it short and sweet, your Web site is not the place to write your autobiography. • Don't add fluff, and don't overdo the awards and designations. Translate your credentials into real benefits you can offer your clients. • DON'T TYPE IN ALL CAPS. It is visually unappealing, and in web-speak it is the equivalent of yelling. • Do keep your information current and correct. • Do add links to local areas of interest, the chamber of commerce, your favorite spots. • Do learn some basic HTML. You'd be amazed at how quickly you can pick up a few tricks, such as how to bold and italicize text or add a hyperlink. For a great getting started tutorial, check out http://www.htmlgoodies.com. • Don't skimp on your photo. Since photos are typically the first thing you look for on a Web site, you should prioritize making yours work for you. 1. Avoid the typical portrait pose. 2. Don't don the suit and pearls. Wear your typical attire, what you wear on client visits. 3. Try something different with your photos. Let your personality come across. Why not feature a family shot, you and your pet, a caricature? As long as it is a high quality, tasteful image that conveys your business image, you can't go wrong. 4. Change your photo often. Use holiday and special occasion photos to add some pizzazz to your Web site.
Pages to are hidden for
"Web Site Do's and Don'ts"Please download to view full document