Resume headline examples
Resume Headlines Matter - Now More Than Ever
Seth Godin, author of business books and prolific blogger, recently quipped:
"Headlines matter now more than they ever did. Headlines provoke and introduce.
They cajole and they position. No headline, no communication. If you want to
communicate (your resume, your trustworthiness, your graciousness) you need to be
sure your headline is compelling, accurate and a viable foundation to the message
you're ultimately trying to send."
He is so right. A resume headline, typically the position title, serves as an introduction
to you, communicates your objective in far less text than a traditional objective
statement, and it assures the recruiter of which position you are applying to (the
company may have several openings, and things do get messed up now and again). In
fact, recruiters have indicated that they appreciate when an applicant names the
position to which he or she is applying.
Headlines in general provoke a reaction, even a subconscious one. They persuade
subliminally, and they position the candidate. Perhaps you've never considered a
headline for your resume? Not sure what I'm talking about? It's very simple. Rather
than using an objective statement - Looking for a position as I.T. Manager - just use a
headline at the top of your resume - I.T. Manager. It works as an article headline does,
priming the reader for what's to come. And it is easily scannable for the reader; less
words with more effect! (See the samples at the bottom of this article.)
A headline communicates - this is the bottom line. Documents without headlines have
less impact and are less likely to get noticed. Given that perhaps 95% of job
applicants do not use a headline, this is an easy way to attract the recruiter's instant
Direct mail, i.e. marketing, copywriters know this. Every ad has a headline, and so,
say the copywriters, should every paragraph. Resumes, as self-marketing documents
(not biographies, not histories), benefit from marketing strategies. You want your
resume to be scannable, that is, easy for the eye to peruse over several seconds while
absorbing a few key facts. Because on the recruiter's first run-through of applicants'
resumes, maybe 15 seconds is all your resume is going to get.
Chunk Your Information
Research shows that too much information is overwhelming. Information that is
broken down into affiliated chunks is more easily assimilated. You likely already
have your resume information chunked, but why not take it a step further? Rather than
relying on the standard "Professional Experience," why not use "Management
Experience," or "Leadership in Action"? How about changing the Hobbies section
(which is mostly useless information) to something related to the job, for example
Athlete-Author-Actor sections for an English/Phys Ed teacher? Get creative with your
headings and get your reader involved in your resume.
Why It's Important Now More than Ever
Strategies are employed by management all the time - this means planning,
positioning, and evaluating the how and why of something. Using a headline is a
simple strategy to use in your resume to stand out from the many other applicants. In
these challenging times, where applicants to most positions will increase as jobs are
lost, standing out is critical.
Take it Up a Notch
Now that you had given yourself a headline, take it up one notch: give yourself a
tagline too. A tagline is defined as: A slogan or phrase that visually conveys the most
important product attribute or benefit that the advertiser wishes to convey. Generally,
a theme to a campaign (taken from About.com.: Marketing). Developing a tagline for
yourself is a wonderful way to establish yourself as an expert, and as an excellent
candidate. In essence, your tagl ine should highlight aspects of your experience, skills
or education that are directly related to the sorts of jobs to which you aspire, and most
of all, it should be authentic to you. Here are some samples:
Project Management - Customer Service Excellence - People Management
PHARMACIST RECRUITING SPECIALIST
- with recruiting, retail, speaking, and mentoring experience -
MECHANICAL AND AEROSPACE ENGINEER
International Experience - Project Management - Maintenance Planning
Following these ideas through in your own resume will instantly provide a visual
focus, conveying who you are and that little extra that you bring to the position.