Pella Engraving Company is pleased to bring our customers
and dealers this publication, dedicated to keeping you
informed of exciting changes in our services as well as
Pella Engraving Company is
Ready to Serve You in 2008!
As a new year begins, Jeff and I, along with the entire We believe in helping you offer those same benefits
Pella Engraving Company staff, want to take the time to to your customers as you broaden their options for
thank you for your business. We know it is a privilege to personalized awards and gifts.
be able to serve your needs and also those of your clients.
Jeff and I have had the honor of meeting many of you
In 2008, we again look forward to assisting you in in person and have built relationships by e-mail or
creating and manufacturing products that will please your telephone with many others. It is these relationships that
clients. The same values that have guided our business we value most as we’ve served you over the years. We
since the beginning take us into the new year. We believe firmly believe that in life, as well as in business, it is all
in quality products, reasonable prices, and superb service. about the relationships we have with our family, friends,
employees, and customers.
Pella Engraving Company has been blessed with a high
In this issue quality and conscientious staff that has the industry and
product understanding to take care of you, the customer.
Demand for Raw Materials Increases.................2 We are all dedicated to 100 percent satisfaction for 100
percent of our customers on 100 percent of our products.
PEC Artist Showcase ...........................................2
From the Pella Engraving Company team, we wish you
Customer Profile: PEC ID Tags Improve and your families a healthy and prosperous 2008!
Processes at Vermeer Corporation ....................3
Upgrades Increase PEC Capabilities ..................3
Meet Our Customer Service Team ....................4
Pella Engraving Company Co-owners
877-549-5447 • pellaengraving.com
Products like these use raw materials whose costs are
on the rise. The increase is the result of higher demand,
petroleum, and transportation costs.
New Year Brings Increases
in Material Costs
Pella Engraving Company (PEC) will be raising their “We will continue to provide a quality product for a fair
pricing in 2008 due to higher demand for the materials and reasonable price. We are confident our dealers and
used for engraving as well as higher cost for petroleum. customers will understand the reasoning behind our
Because costs for some materials do appear to be leveling new pricing,” said Bruce. “Whatever the need—artwork,
off, the company hopes that the new 2008 pricing levels manufacturing, or service—Pella Engraving Company
will remain static for some time. remains committed to making it right.”
Materials and processes affected by this cost spike include
magnesium, Metalphoto®, bronze-casting, zinc, copper,
and brass. Petroleum is required to refine many of these Artistic Talent Enables
metals, and high petroleum prices are reflected in the
costs of creating these metals. Transportation charges
from PEC’s supplier have also increased due to higher
“Worldwide demand for raw materials such as zinc, artists
copper, and brass has gone up,” stated Bruce Van Wyk, co- created
owner of Pella Engraving Company. Developing countries this 28- by
like China are increasing their manufacturing facilities 35-inch
at a steady rate, and that demand raises the price of raw plaque using
materials for PEC as well. only the
Magnesium and Metalphoto® are increasing on average sticker
6 percent. Zinc, copper, bronze-casting, and brass are shown in the
increasing between 6 and 18 percent. lower left-
For specialty metals, this increase is slightly higher than as a guide.
PEC would normally experience. A 6 percent increase in The seashell,
magnesium is normal. The demand for zinc is leveling off, a key
which should keep zinc prices steady. graphic element, was line drawn, and no clip
art was used. The color of the shell, a vibrant
PEC has avoided passing price increases on to customers golden-orange, was custom-matched on the
mid-year for the past three years. “We have tried to keep final magnesium plaque. The deep blue of the
costs down as best we can,” stated Bruce. “Considering pebbled background was also a custom color.
the many reasons costs are climbing, it seems the increases
could have been much more significant.
Barcode Your Machines
with an ID Tag From Pella
A year ago, Pella Engraving had never created a product VIN. Vermeer ID tag workload has been reduced by
identification tag. In the past eight months, the company nearly 80 percent—from ten hours per week to less than
has made more than 10,000 of them, complete with two hours per week. And an automatic electronic transfer
barcodes, for Vermeer Corporation in Pella, Iowa. of the information from the data files to Pella Engraving
equipment has eliminated any potential key stroking errors.
When Vermeer was seeking a better ID tag, Distribution
Development Manager Chad Vander Wilt called Jeff The new tags also include barcodes, and Vermeer is
Vroom at Pella Engraving. Pella Engraving currently beginning to implement barcode scanners to replace the
provides Vermeer with award plaques for their dealers. current handwritten shipping manifests with computer-
Jeff told Chad that while ID tags would be a new item, he generated ones.
thought Pella Engraving could do it.
“The advantages for Vermeer are great,” said Chad. “Pella
Jeff was right. Pella Engraving’s anodized aluminum tags Engraving’s willingness to try something and its ability to
meet Vermeer needs superbly. Phototransfer technology produce the end product earned our business on this project!”
embeds the dye permanently into the pores of the
aluminum. “We tried scratching it off with a key, and
we couldn’t do it,” said Chad. “We are pleased with the
durability.” Various regulations and standards require that
ID tag information on the on-highway and off-road heavy
equipment be indelible.
But more than just the product pleases Vermeer
Corporation. The product ID tags reduce Vermeer
in-house labor, reduce their tag inventory, and provide
greater accuracy than the previous tags.
Previously the company kept a one- to six-month supply
of tags for many of the 200 products it manufactures. A
unique 17-digit VIN (Vehicle Identification Number) and
model were added to each ID tag before it was attached Vermeer Corporation
to the equipment rolling off the line. Production Control Manager
Karen Schiebout looks on as
Now, Vermeer stocks very few ID tags. Vermeer staff Inventory Coordinator Monte
emails a data file to Pella Engraving and within a few Upton tests a barcode scanner on an ID tag created
days receives the tags, complete with the unique 17-digit by Pella Engraving for a Vermeer rubber tire trencher.
Upgrades Result in Faster Turnaround for Customers
In 2007, Pella Engraving added a new CNC router and laser engraver to its equipment line-up. Software
upgrades were also made. The additions “increase our ability to meet customer needs,” said co-owner
Bruce Van Wyk.
The CNC router cuts larger pieces than Pella Engraving could previously handle. It also offers flexibility of
material choice for customers—aluminum, Corian ®, wood, and acrylic can all be routed into precise shapes.
The machine has created everything from a seal for a local school to individual numbers for a large athletic
and academic hall of fame wall for a college.
A new laser engraver also handles larger sizes. “Two lasers mean twice the capacity. It has also lowered
turnaround to one week or less,” said Bruce.
Layout and design software upgrades will increase the efficiency of this initial stage of production. “We are
always looking to improve our processes or increase our capabilities in areas we’ve never been in before,”
The Faces of Customer
Service at Pella Engraving
Janeen Eastwood, who has been with Mary Hardeman is Pella Engraving’s
Pella Engraving for 5½ years, describes numbers guru. “I realize this may sound
herself as the “miscellaneous girl” odd, but I really enjoy bookkeeping,” she
because she does whatever needs to said. Customers with billing questions
be done. Her official duties are those can count on Mary for a well-informed
of a customer service representative— and thorough explanation.
coordinating quotes, placing orders,
In her 11 years with PEC, Mary has
and handling faxes.
enjoyed getting to know customers as she
Janeen takes pride in her knowledge of PEC products works on quotes and helps them track orders.
because it enables her to pass that knowledge on to The friendliness she feels towards customers is an
extension of the fun, family atmosphere that
customers. “I want to make sure customers get exactly
the plaque they were expecting and have a stress-free envelops PEC.
experience,” said Janeen.
Mary has four grandchildren and a fifth on the way, and
In her spare time, Janeen enjoys scrapbooking, card- she enjoys spending time with them.
making, and spending time with family and friends.
As a typesetter, Ronda Pope loves the It’s Patty MacRunnel who answers the
variety her job offers. After 17 years phones most days at Pella Engraving. She
with Pella Engraving, she is still also helps all walk-in customers. Patty
excited to get to work every day. can answer questions and suggest ideas
for plaques and awards. “I set the tone
Much of Ronda’s work takes place for a customer’s experience with PEC
behind the scenes, but that does not since I am the first one they talk to,”
mean she doesn’t touch base with her said Patty.
customers. As projects develop, Ronda
works through things like file submission Patty has come to value working for a
and logo creation. “I develop the design the way small company in her 4½ years with PEC. “I have the
the customer has pictured it, but I also try to make opportunity to get to know our customers really well,
suggestions,” Ronda said. “That way, we end up with the whether they are local or across the country,” she said.
best final design.” In her spare time, Patty watches chick flicks with her two
daughters, or catches up with her two sons, one attending
Ronda enjoys reading, walking, and time spent with
college and one a recent graduate.
family and friends.
Pella, Iowa 50219
Permit No. 89 1811 Washington Street
Pella, IA PO Box 127