Search Engine Optimization 101 by kzp12233

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									                                 PRIMEWEB
                                       Computer and Website Services

                     Search Engine Optimization 101

Read expert analyses and search engine comparisons, get search engine tips, learn how search engines work,
formulate your submission strategy…This is only a guide. Explore the internet and go wild signing up for “free”
search engine lists or “pay” to get to the top of the search engine world.


Search Engine Optimization Defined

Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website
so that it will naturally attract visitors by winning top ranking on the major search engines for selected
keyword phrases.


Guide to Search Engine Optimization

In order to optimize your website, you need to ask yourself 3 questions:

1. How are people searching for my products and/or services?

2. Which sites are winning for those searches, and why?

3. Which searches can I win?

After you've identified a number of search phrases that are potentially winnable, you are ready to create a
search engine optimization plan for your website.

First, review your website and determine whether you have significant content already developed that
correlates closely with the keyword phrases you have identified. At a minimum, you need one page of well -
written and useful content for each keyword family you have chosen. Each page should be entirely focused
on exactly one keyword family. An e xcellent example is a page from an encyclopedia. For competitive
keyword phrases, you will likely need to devote entire sections of your site to w inning just one phrase.

Your Search Engine Optimization Plan

A complete guide to search engine optimization would be book-length, and would be out of date as soon as
it was published, but here are several tips for building a website with search engine optimization in mind:

1. Every page on your site must have a unique title tag, meta keywords tag, and meta description tag.

2. Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your
keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your
keyword phrase prominently by including it in headers and making it bold or italics.

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you
cannot use text navigation, include a footer on every page using text links.
4. Build a text site map, and link to it from every page of your site.

5. Organize your navigation according to the importance of your keyword phrases. If you break your site into
many pages, link to the most important pages from every page of your site, and link to the other pages from
section header pages and the site map.

6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory,
then build your link popularity b y submitting to web directories, search engines, and requesting links from
related websites.

7. Be patient. A search engine optimization project can take quite some time to work.

For Google's suggestions on search engine optimization, see Google Information for Webmasters -
Webmaster Guidelines .

Search Engines Explained

Follow the links below to read detailed analysis of and get search engine optimization tips for each of the
major search engines. You will learn about the multi-layered relationships that exist between search
engines, how they create their rank-ordered listings of websites, and how to submit your website to each
search engine. Formulate your submissions strategy after you've studied.

    1.    AllTheWeb.com                     15.   JoeAnt
    2.    Alta Vista                        16.   LookSmart
    3.    AOL                               17.   Lycos
    4.    Ask.com                           18.   MSN
    5.    Ask Jeeves                        19.   Netscape
    6.    Direct Hit                        20.   Open Directory (DMOZ)
    7.    DogPile                           21.   Overture
    8.    Enhance                           22.   Teoma
    9.    Excite                            23.   WebCrawler
    10.   Froogle                           24.   Yahoo!
    11.   Gimpsy                            25.   Zeal
    12.   Google
    13.   HotBot
    14.   Inktomi
    15.   iWon



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