To obtain pre-approval from ABC prior to executing the by mariolopez

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									                   LOYALTY POINTS PROGRAM - PRE-EVALUATION FORM
To obtain pre-evaluation from ABC prior to executing the program, please submit the following information to ABC:
     Explanations for each qualification element listed in the form below.
     Documentation for each qualification element of the program.

Upon 100 percent completion of this form, attach all supporting documents and submit to your ABC Publisher
Relations Manager via e-mail, fax or mail.


       Name of Proposed
   Loyalty Point Program
      Name of Magazine
               (or Agent)
               City, State
                      Title
      Form Submitted By
    Date Form Submitted




PROGRAM MATERIALS

1. DEFINITION AND PURPOSE: Explain how the program adheres to the established definition and purpose of Loyalty Point
  Program per ABC guidelines.
EXPLANATION:




2. ENROLLMENT: Explain the enrollment process for a consumer and attach a sample of the enrollment document.
EXPLANATION:




3. POINT ACTIVITY: Explain in general, what action(s) a consumer will perform to acquire points and provide support
  documentation.
EXPLANATION:




4. POINT ACCRUAL: Explain in general, how the program will be executed to adhere to the ABC requirements governing point
  accrual and provide support documentation.
EXPLANATION:




Pre-Evaluation Form: Loyalty Points Program                                                         Page 1
                  LOYALTY POINTS PROGRAM - PRE-EVALUATION FORM

PROGRAM MATERIALS                     (Continued)

5. INITIAL AWARD: State if any initial award of point will be offered with enrollment. If so, provide documentation to support
  how the offering complies with ABC guidelines governing initial awards.
EXPLANATION:




6. POINT VALUE: Provide documentation and attach program materials that support how the program complies with ABC
   guidelines governing point value. Documentation must include: a) assigned value of a point; and b) how the calculation was made
  (including identification of the value of non-magazine products available).
EXPLANATION:




7. AVERAGE PRICE IMPACT: Provide documentation on how the assigned price of each magazine being offered will be
  determined and reported on the ABC statement.
EXPLANATION:




8. POINT EXPIRATION: Provide documentation addressing any expiration dates established.
EXPLANATION:




                                                            -- more --




Pre-Evaluation Form: Loyalty Points Program                                                             Page 2
                   LOYALTY POINTS PROGRAM - PRE-EVALUATION FORM
AUDIT DOCUMENTATION
For the audit, the publication must be able to provide documentation reflecting the following:

         Consumer involvement in the program
         Consumer account activity reflecting the debit and credit or points being earned
         Consumer request for magazine for selected awards being offered
         Consumer account being debited for appropriate points

For obtaining ABC pre-approval of your loyalty points program, ABC staff must review samples of the documents that will be supplied to
the auditor for each of the above four required elements.


         ATTACH SAMPLES OF THE DOCUMENTATION YOU WILL PRESENT TO
         THE ABC AUDITOR TO SUPPORT THE FOUR ITEMS LISTED ABOVE.



FINAL DOCUMENTATION
Lastly, to obtain ABC pre-approval of your loyalty point program, you must provide the following information:

A. TAPE CODE/AGENT ID: Identify the tape code or agent ID being used to transfer data.
RESPONSE:




B. PARTICIPATING TITLES: List all magazines that will participate in this loyalty point program.
RESPONSE:




C. IMPLEMENTATION DATE: When you intend to begin offering enrollment in your loyalty point program.
RESPONSE:




You can e-mail (preferred), mail, or fax the completed form with required attachments to your ABC Publisher Relations manager.

Fax: (847) 605-0483           Address: ABC, 900 North Meacham Road, Schaumburg, IL 60173

Please allow at least five business days for review and response from ABC regarding your loyalty points program.




Pre-Evaluation Form: Loyalty Points Program                                                                     Page 3

								
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