Heatherington Releases a New Book to Help Businesses Get Traction Online
New book, "SEO & Social Media Marketing Guide," explains what businesses
need to know about SEO and social networking and how they can help build
their brand online. Having a website is essential in today's world, but
establishing a website is no longer enough. It must be optimized for
search engines and leveraging a website using social networking platforms
is crucial. The book is geared to brick and mortar businesses that don't
have the staff or budgets to devote to large marketing campaigns.
Kalispell, MT, September 01, 2010 -- Author and business expert, Tom
Heatherington, has announced the release of his newest book, “SEO &
Social Media Marketing Guide.” This digital publication represents
Hetherington’s twenty years of online marketing experience, and details
how to leverage today’s Web 2.0 resources and SEO to maximize local
search results.
His book provides readers with a step-by-step online marketing blueprint
that can help to increase website traffic and grow a network of potential
customers and contacts. Readers will learn the essential steps needed to
launch an ongoing web marketing campaign.
“My book explains every important tactic you need to attract targeted
traffic organically, build a loyal following of customers and prospects,
and how to market effectively to your social network of contacts,” said
Heatherington.
Having a website is essential in today’s world, but just establishing a
website is no longer enough. It must be optimized for search engines
(SEO), and leveraging a website using social networking resources is
crucial.
The book illustrates what SEO best practices entail and shows how social
networking and can help build a brand online. These are invaluable
marketing tools, but busy business owners are often overwhelmed by the
process, and may not have the time, knowledge or personnel to implement a
website marketing strategy. The “SEO & Social Media Marketing Guide” is
geared to individuals and owners of small brick and mortar businesses
that don’t have the staff or resources available to devote to large
marketing campaigns.
“It doesn’t require a lot of money or technical expertise to optimize a
website and promote it strategically online. As an example, there are a
number of little-known resources that will list a website for free, which
can help drive traffic to a site and generate highly-targeted leads. It’s
just good business sense to utilize these resources to help your business
grow and thrive,” says Heatherington.
The “SEO & Social Media Marketing Guide” addresses such topics as SEO,
keyword research, obtaining quality backlinks and social media marketing.
The book explains how to rank higher in search queries, and the
importance of creating compelling keyword-rich content, in addition to
social networking, blogging, social bookmarking and other core topics.
Heatherington is confident that, “If applied correctly, the information
in the book will work for any business and I promise a 60-day, 100% money
back guarantee if the book doesn’t meet expectations.”
When you purchase the book through the website, you can download it
immediately and begin using the information to launch your online
marketing campaign and start attracting new customers.
About the Author:
Heatherington is the co-founder of PICNet, one of the first ISPs in the
country. He is the former president, COO and co-founder of Opinioneering
Corporation and one of the original founders of Buy Local Montana. His
first book, “The Complete Small Business Internet Guide,” was one of the
first Internet business books published by Macmillan. Tom served as vice-
president of wireless products sales at NEC America and today he is the
principle consultant and co-founder of The Webunet Group and
founder/editor of the Log Home Directory.
For more information, visit http://www.theinternetbook.com
Contact :
Tom Heatherington
The Webunet Group
Kalispell, MT
406-752-8223
tom@theinternetbook.com
http://www.theinternetbook.com