Why Converse?
Masahiko Hato
100
years ago
What happened?
Converse
was
founded
This year
th
anniversary
What’s their main product?
ALL STAR
More than 8 M
All star is sold in the world
No.1 in history
What
attracts
people?
Why Converse? Not other shoes…
I found 3 simple reasons
Design
1917
First ALL STAR
90 years later
2008
Present ALL STAR
Any change?
Sophisticated
Price
Simple All Star is about…
50 Bucks 5,000 Yen 30 Euro
＝
Being Converse
Which is/are Converse?
Everything
We can feel
Converse taste
We can’t say why…
but
We can feel why
Low Price
Promise
Being Converse
Design
The
Unknown
Truth
2001
Something happened
2003
bought converse
Now Converse is getting power again
Women found Converse is…
Cool
They started to wear
They started to wear They started to love
Never betray consumer
Their products
are worth paying money
Anytime
they give us 3 things
Smile Smile Smile
And
Anytime
Be Oneself
Converse will not change
To promise 3 reasons
Low Price Simple Being Converse
Converse
will be growing
Thank you