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					Why Converse?
Masahiko Hato

100

years ago

What happened?

Converse
was

founded

This year

th
anniversary

What’s their main product?

ALL STAR

More than 8 M
All star is sold in the world

No.1 in history

What

attracts
people?

Why Converse? Not other shoes…

I found 3 simple reasons

Design

1917

First ALL STAR

90 years later

2008

Present ALL STAR

Any change?

Sophisticated

Price

Simple All Star is about…

50 Bucks 5,000 Yen 30 Euro

=

Being Converse

Which is/are Converse?

Everything

We can feel

Converse taste

We can’t say why…

but
We can feel why

Low Price

Promise

Being Converse

Design

The

Unknown

Truth

2001

Something happened

2003
bought converse

Now Converse is getting power again

Women found Converse is…

Cool

They started to wear

They started to wear They started to love

Never betray consumer

Their products
are worth paying money

Anytime
they give us 3 things

Smile Smile Smile

And

Anytime
Be Oneself

Converse will not change

To promise 3 reasons

Low Price Simple Being Converse

Converse

will be growing

Thank you


				
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posted:5/5/2008
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Description: Why converse became a huge success