Jennifer Kennedy Resume - PDF

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San Diego, CA 92127 Cell: #619-739-0300 Email:

Accomplished Fortune 500 marketing professional with a five-year track record of developing and executing marketing campaigns that increased brand exposure, and supported strategic marketing initiatives. Proven to be a creative talent, and demonstrated strength in sponsorship, and promotion development, managing projects from inception through completion, event management, strategic competitive analysis and media relations. Shows a deep understanding of maximizing sales, increasing profit margins and providing ROI to the company. Leverages strong communication, and management skills to thrive in a cross-functional environment across all tiers of the organization. Programs and Sponsorships * Promotions * Media & Public Relations * Campaign Development * Cross-Functional Relationships * Market Research * Project Management * Special Event Development * Development of Business and Marketing Plans

San Diego, CA

Starbucks Coffee Company – Marketing Project Manager, Western Pacific Division
August 2008 – February 2009 • • • • • • Conceptualized and implemented divisional marketing initiatives, category strategy, sponsorships, and promotions Proven track record of increasing sales, and providing ROI by developing programs to optimize the brand – Developed business plan that increased same store sales by 55% Makes strategic business decisions based on customer insights, market trends, competitive knowledge and data analysis Acts as subject matter expert to operators and regional leadership, providing them with insights on marketing, business effectiveness, and maximizing sales opportunities Demonstrates exceptional project management, creative focus, strategic thinking and organizational skills Starbucks Media Spokesperson, with experience in television and radio

San Diego, CA

Starbucks Coffee Company - Marketing Specialist, Western Pacific Division
June 2006 – July 2008 • • • • • • Developed and communicated business plans, promotional recaps, creative briefs and marketing materials Led implementation of marketing programs, product launches, and promotions Collaborated on go-to-market strategies for new product lines and promotions Oversaw and coordinated communication initiatives, special events, advertising production and placement, communication materials and other marketing programs Lead integrated customer-facing strategies that incorporated media and press outreach, special events, project management, in-store signage, print production and placement Managed internal partners, and external vendors on related programming

San Diego, CA

Delkin Devices - Marketing Specialist
February 2005 to June 2006 • • • Collaborated in the development and execution of special events, advertising campaigns, in-store signage, packaging and go-to-market product strategies Managed media contacts, press releases, and media appearances for locally based technology company Managed website development, e-commerce and e-marketing for and

San Diego, CA and New York, NY July 2004 to May 2005 • • •

Victoria’s Secret/Mr. Youth Agency- College Marketing Representative
Supervised a team that executed local promotions and events for the Victoria Secret Pink product line, targeted at college students Managed press, promotion, and marketing of college specific events in San Diego Involved in the creation of new marketing programs executed at San Diego State University

San Diego State University, San Diego, CA
Bachelors of Science – Marketing with emphasis in Integrated Marketing and Communications December 2004 • • • • • • President of the American Marketing Association – San Diego State University (2004) Representative to the Associated Business Student Council (2004) Research Assistant- Clear Channel Communications Media Assistant- Sweeney Media Marketing Volunteer- San Diego Ad Club Volunteer- San Diego Advertising Fundraiser for Emergencies

• • • • • • • • Proficient in Microsoft Office, and MapPoint Project management Written correspondence, verbal communication, and presentation skills Experience in a cross-functional environment Vendor management to ensure quality work and timely delivery Arbitron and Scarborough certified Leadership and team management Starbucks Peer Mentor

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