LARRY KING CARDIAC FOUNDATION CHOOSES MOMENTUM WELLNESS TO DRIVE “HEALTH ACROSS AMERICA” CAMPAIGN
NEW YORK (March 10, 2009) -- Momentum Wellness, a McCann Worldgroup Company, was selected by the Larry King Cardiac Foundation as agency-of-record driving marketing and partnership development in support of its national campaign “Health Across America.” The program provides funding for critical cardiac procedures and screenings for America’s growing population of citizens that are uninsured or have limited means and educates the medical and professional community about heart health issues.
Momentum Wellness, formed in January 2009 as a collaboration between leading global marketing agencies Momentum Worldwide and McCann Healthcare Worldwide, is charged with expanding support of the campaign to wellness–focused partners from the retail, packaged goods, travel, entertainment and insurance sectors as well as more traditional pharmaceutical and medical device companies.
Currently, through the “Health Across America” program, the Foundation provides free health screenings and consultations in conjunction with leading cardiovascular centers such as The Cleveland Clinic, NY Presbyterian, Jackson Memorial, George Washington University Hospital,and LA County Hospital. The goal of the program is to be able to locate the funds to provide the screenings, consultations and procedures to many more people in need.
“We chose Momentum Wellness based not only on their deep understanding of our foundation and the heart health crisis we are facing today in America, but for the strong relationships they have with all of our constituents including corporate partners and the wellness community,” said Larry King, Jr., president of the Larry King Cardiac Foundation and son of legendary television host, Larry King. “We’ve worked with Momentum Wellness’ President, John Hopper, for over five years now to create breakthrough, successful programs and we are thrilled to now be working with John and the team at Momentum Wellness and access the global network we can leverage to spread our message further than ever.”
Outreach efforts have already attracted support from key corporate partners including Microsoft Health Vault, Astra Zeneca, Quaker Oats, Merck, King Pharmaceutical and healthcare associations including the American Medical Association, American Diabetes Association, and the American College of Cardiology.
“This program is one that I hold very close to my heart, thanks to the staunch support of Larry King Jr. and Larry King Sr, who are both so passionate about the cause and allow us to do whatever it takes to spread the word,” said John Hopper, President of Momentum Wellness. “This is such a critical issue in our society and our goal is to continually build programs that will meet the wellness needs in our country, while attracting critical private sector funding and strategic partnerships. We’re so excited.”
About Momentum Wellness Momentum Wellness the first brand activation agency focused specifically on wellness. A collaboration between leading global marketing agencies Momentum Worldwide and McCann Healthcare Worldwide, provides solutions with an emphasis on experiential education and private and public sector partnerships. The company’s expertise is in developing partnerships between brands and organizations to educate and enlighten consumers and professionals while building brand equity; and leveraging both traditional health-related categories as well as the growing trend of wellness in non-traditional verticals such as travel, financial service, soft drinks and more. Momentum Worldwide and McCann Healthcare Worldwide are part of the McCann Worldgroup, the world’s largest marketing communications network, housed within Interpublic Group [NYSE: IPG} http://www.momentumww.com About the Larry King Cardiac Foundation The Larry King Cardiac Foundation (LKCF) was established in 1988 to provide funding for life-saving treatment for individuals who, due to limited means or no insurance, would otherwise be unable to receive the treatment and care they so desperately need. The Foundation works in conjunction with hospitals throughout the nation to ensure that such patients receive proper medical attention. Doctors performing these surgeries do so at no charge. Hospitals are compensated only for the materials used. Hearts are repaired. Families are given another chance. Lives are saved. For more information, please visit www.lkcf.org