3 Things to Consider Before Postcard Marketing Launching a postcard marketing campaign requires planning and preparation. If you have plans of marketing with postcards, have you given it enough thought and preparation? In this article, let’s talk about three things that must be considered before starting a postcard marketing campaign. Start with the Right Mailing List A good mailing list should be on top of your priority. Sending the postcards to the right people will ensure the success of your campaign. On the contrary, sending postcards to the wrong market could be a waste of time and money. Do you already know who your target audience is? Be sure that you have clearly defined a target market and if not, be ready to do some research about it. Every business has its own target market. For instance, if you’re in the women’s clothing business, then you might want to focus your marketing efforts on women who are within a certain age bracket. If you’re selling children’s toys, then your target market would be parents or families with children. Thus, every business needs to know the right audience to promote its products and services to. You may also divide your postcard marketing campaign between your old customers and new prospects. You could send two different messages for existing customers and for people who have never tried your products or services before. Therefore, the right mailing list is crucial in the effectiveness of your campaign. Knowing who you’ll send your postcards to will be a great advantage in creating an effective message. If you don’t have a list of names of prospects, you can also buy a mailing list from reputable mailing list company. Your Headline Postcards are great because the message gets read right away. The recipient doesn’t need to open the envelope to read the message. That is also why it is crucial for your headline to immediately capture your reader’s attention. If your headline fails to attract your reader’s interest, you lose your chance of getting the rest of your message read. In order to be effective, make sure that your headline reaches out to your target audience. Make it short and precise. Don’t use ambiguous headlines that can be misunderstood. Keep in mind that you only have a few seconds to capture a reader’s attention with your headline. Your message Postcards are used to generate a positive action from a prospect. Unlike a sales letter, postcards cannot contain all the advantages of all your products and services. Thus, you can use postcards to invite customers to come to your store, check out a website, try out a new product, or grab a discount.
State the benefits of your offer. If you have a sale going on in your store, say so. Entice your audience by offering benefits for taking action. After stating the benefits, make sure that you use call-to-action statements in the end. Remember, a postcard can only contain short messages so make sure that each statement you use is powerful enough to gain response from your audience. Resources for Advertising Postcards Marketing with Post Cards