Leading The Way With Your Personal Brand
A Fresh Approach For Promoting You
Presented By Karen Mitchell,
Limelight Career Consulting
Presentation Outline / Objectives
• Define Personal Branding
• Identify Your Own Brand Strengths
• Determine Your Target Audience
• Create Your Personal Brand
• Review Ways To Market / Promote Your Brand
• What is a Brand?
– More than a logo…it embodies the reputation of a
company – either its product(s) or service(s)
– What is a brand that you love?
– Why do you love it?
– From a brand image perspective, what makes it so
• Example, Dove (Campaign for Real Beauty)
What Is Personal Branding?
• Think You, Inc.
– Just like your favorite brands, you have your own
distinct brand image
• "Personal branding lets you control how other people
perceive you... You're telling them what you stand for -
- but in a way that's so organic and unobtrusive that
they think they've developed that perception all by
themselves.… When done right, it's irresistible…” (Peter
Montoya, Personal Branding Press, 2002)
Define Your Brand Strengths
– List 4 – 5 attributes that describe you professionally.
(Detail-oriented, effective communicator…)
– What types of projects / responsibilities are you often
given at work?
– What are some things at work you enjoy doing?
– What skills do you possess that are unique and / or
– What type of advice are you often asked to give
Who Is Your Target Audience?
• Your Target Audience is who you are trying to influence…
You want them to see (and appreciate) your Personal Brand.
• Depending upon the situation, that audience may change.
– It could be your supervisor, your co-workers, another company,
• While your Target Audience is important to identify and
understand, the core of your Personal Brand should remain
– Right now, who is your Target Audience?
Your Turn: Develop Your Brand
• Develop a Personal Brand Statement – also known as a
• Create your Brand … refer to your earlier notes.
• Your Brand Statement / Professional Profile can
be between 4 - 8 sentences – remember to
differentiate yourself. What makes you unique?
• Finished … Get Feedback!
Ways To Market Your Brand
– For both internal and external opportunities
– Focus on your brand – your achievements and skills. Your
resume should not be a listing of past job descriptions.
• Elevator Speech
– Concise way to promote your brand in networking
• Create An Online Presence
– Networking Sites: LinkedIn, FaceBook
Personal Branding Best Practices
• Get Out There and Try It Out!
– Volunteer for projects at work (Don‟t sit back!)
– Offer expertise when you can (ROI – Return on Influence)
– Network (In a way that is comfortable for you)
• Get Feedback
– Is your message getting out there effectively?
– What is the response?
– Do you need to tweak your brand?
• Don‟t Lose Site of Your Brand
– Not just for new jobs and promotions
Personal Branding Summary Points
• Only you (with some feedback from others) can define
your Personal Brand.
• A good brand is one that is consistent, but always
• Remember your Personal Brand is always „on display‟ so
be mindful of the brand image you are creating.
• In closing….
“Inside my head, I’m the CEO, project manager, and
administrative assistant to my own private company.
Employees = 1. With this in mind, I look at every job I take as
a project. I look at every project as an opportunity. I talk to
everyone professionally as if they’re someone looking to
partner with me and my company. This helps me frame
everything I do.” Chris Brogan, chrisbrogan.com
Questions … Comments?
I love to hear “Personal Branding” success stories …
Please email me at Karen@limelightcareers.com
Limelight Career Consulting
career coaching – resume writing – interview prep – job search design