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					                                         Platinum Sponsorship
                                            Package 2010
                                          The Lao Rugby Federation
A Young Rugby Fan Shows Off Her Skills
                                                                                                                                               Who Are We?

                                                                                                     The Lao Rugby Federation (LRF) was formed in 2001. Since
                                                                                                     then, the LRF has gone on to gain full membership of the
                                                                                                     Asian Rugby Football Union (ARFU), associate member status
                                                                                                     of the International Rugby Board (IRB) and most importantly,
                                                                                                     registration with the Lao National Sports Committee (NSC).

                                                                                                     The LRF is the governing body for all rugby union activities
                                                                                                     within the Lao PDR and activities are focused on developing
                                                                                                     the sport through school and community development
                                                                                                     projects, supporting domestic and elite teams to improve
                                                                                                     and developing local capacity to provide transparent and
                                                                                                     accountable financial and administrative support to the sport.




                                                                                Why Become a Platinum Sponsor?
                                                                                Platinum sponsorship of the LRF is the pinnacle for sponsors of Lao Rugby. Along
                                                                                with the comprehensive benefits available for platinum sponsors, platinum
                                                                                sponsorship also demonstrates commitment to the key rugby values of fairplay,
                                                                                teamwork, discipline and respect. Platinum sponsorship also demonstrates your
                                                                                company’s understanding of the importance of sport in providing Lao athletes
                                                                                from the grassroots to elite levels with the opportunities to develop key life-skills
                                                                                and values for use throughout their lives; these factors can all positively influence
                                                                                your corporate image.

                                                                                Platinum support for the LRF ensures that the Lao Rugby Federation has access
                                                                                to the resources that make it possible to allow rugby players and adminstrators
                                                                                across the LRF’s activities to continue to participate in the sport of rugby union.
                                                                                In addition, platinum sponsorship of the LRF provides your company with the
                                                                                opportunity to be associated with the an elite group of sponsors including ANZ
                                                                                Bank, the Australian Government. EDF, Silver Heritage, Vientiane Direct Supplies,
                                                                                the Asian Rugby Football Union and Vientiane College amongst others.
A Lao Men’s National Team Player Coaches Young Players at a Residential Rugby
Camp in May, 2009 Outside of Vientiane
                                           Our Mission                                                                      What Do We Do?



                         To provide opportunities for men and women,                                Lao Rugby currently supports around 15 coaching
                         boys and girls, social and elite players and                               and playing sessions per week in Vientiane with
                         those in urban and rural areas to participate                              schools, community groups, junior and senior
                         in the sport of rugby union, whilst ensuring                               domestic teams and men and women’s national
                         that health benefits and personal development                              teams.
                         opportunities are realised to their fullest extent.
                                                                                                    The LRF also works to develop local capacity to
                                                                                                    adminster the sport to international standards
                                                                                                    and is an active member of the regional rugby
                                                                                                    community.




Why Support Rugby?                                                             Where Do We Work?
Rugby is a unique sport that provides opportunities
                                                                               Lao Rugby currently undertakes activities in
for athletes of all shapes and sizes and the LRF has
                                                                               7 schools, 2 centres for vulnerable children
an enviable record of strong participation across
                                                                               and is soon to begin work in the National Drug
socio-economic groups and gender.
                                                                               Rehabilitation Centre. In addition, the LRF
Although rugby is a relatively new sport to the Lao                            currently boasts 2 senior men’s clubs and 2
PDR (the LRF was founded in 2001), public interest in                          senior women’s clubs along with National Teams
the sport is overwhelmingly positive and this provides                         for both men and women. 2009 also saw
your business with a unique marketing opportunity.                             outreach activities undertaken in Savannakhet
In addition, LRF teams have seen success on the                                and Luang Prabang with several hundred children
international stage and continue to be ambassadors for sport in the Lao        attending these events.
PDR.
                                                                               All of the LRF’s development work is undertaken
In addition to the LRF’s weekly rugby development activities, 2010 will        by Lao Rugby Development Officers, with 5 staff
see the LRF host 3 IRB-sanctioned international competitions; each of          currently employed by the Federation. All staff
these events will provide an excellent opportunity to highlight platinum       are accredited IRB Level One coaches and hold
support for rugby development in the Lao PDR at all levels of the game.        the IRB’s Rugby Ready qualification.
       Platinum Sponsorship Benefits - Community, School and Elite Rugby
       School and Community Rugby                         Elite Rugby

       Visible logo shirt sponsorship on one school       Men’s National Team training and playing shirt primary logo
       or community group in the LRF’s school
                                                          Under 20s Men’s National Team training and playing shirt primary logo
       and community rugby projects; this will be
       reflected in all associated media                  Women’s National Team playing shorts logo visibility
       Prominent pitch-side logo visibility at all LRF-   Title sponsorship of the <your company’s name> Mekong Competition
       hosted school/community rugby development          reflected in all associated media (including posters, flyers and adverts)
       activities (4 banners measuring 6m x 1m);
       usually 4 sessions per week                        Prominent pitch-side logo visibility at all home National Team competition
                                                          venues (4 banners measuring 6m x 1m)
       Prominent logo visibility on all LRF rugby
       development officer shirts worn during all         Prominent pitch-side visibility at the National Team training venue (4
       LRF-related activities including school and        banners measuring 6m x 1m)
       community coaching
                                                          1 full page advert in all National Team match programmes
       Name sign branding of the LRF’s training
                                                          A pre-Mekong Competition press call with the Men’s National Squad
       facility with the platinum sponsor’s logo
                                                          1 full page match programme advert in each of the 3 LRF hosted
                                                          competitions during 2010
       Domestic Rugby
                                                          VIP access to all LRF hosted international competitions and branded
       Primary training and playing shirt sponsorship     sponsorship of the VIP area for the Mekong Competition
       of the Vientiane Cheetahs women’s team; this
                                                          Branded training balls for all LRF elite rugby training activities
       will be reflected in all associated media

       Shirt sponsorship of all domestic match
       officials


A Rugby Development Officer Works with
a Local School Team




                                                                                                                                       A Young Girl Enjoys Her First Taste of
                                                                                                                                       Rugby in Savannakhet During Outreach
                                                                                                                                       Activities Undertaken by the Men’s
                                                                                                                                       National Team in March 2009
2010 Platinum Sponsorship Level
Platinum sponsorship for 2010 is set at 20,000 USD for 12 months; the LRF is also keen to
enter into a long-term platinum sponsorship agreement and would be willing to discuss how
this would work with any potential platinum sponsor.


                                                                                    Federation-Wide Platinum Sponsorship Benefits




Individual Press Releases                            Lao Rugby Office Visibility                          Website Visibility
The LRF will issue a monthly press release           The Lao Rugby Federation office will carry a         The Lao Rugby Federation will provide primary
highlighting the various aspects of platinum         prominent banner displaying the logo of the          logo visibility on the LRF website, with a click-
sponsor support. These releases will be carried      platinum sponsor highlighting their support for      through logo of the platinum sponsor. The LRF
in local print media, on the LRF website and         rugby in the Lao PDR. The LRF office is located      website currently averages more than 1,000 visits
circulated through the LRF’s extensive electronic    in a visible, city-centre location and provides an   per month.
mailing list. In addition, all press releases will   excellent opportunity for brand exposure.
carry the platinum sponsor logo highlighting the
level of sponsorship.




Branded Media                                        Brand Exposure                                       Request a Tailored Package
The LRF will provide the platinum sponsor with       The Lao Rugby Federation will ensure that the        Should your business require something specific
branded photos and videos of LRF activities          platinum sponsor logo/brand is visible at all LRF    from your platinum sponsorship of the LRF, please
for use in highlighting their support for rugby      events including school/community, domestic          do not hesitate to contact us to discuss the
development in the Lao PDR. This also includes       and international events and competitions. This      development of a tailored sponsorship package to
sponsor access to LRF media for publicity usage      will also include all pre-competition advertising    suit your needs. If there is anything further that
(the LRF will retain copyright of all images).       through a variety of media channels including the    the LRF can do to secure your support, please do
                                                     LRF website, flyer drops, poster distribution and    not hesitate to contact us.
                                                     TV/radio advertising.
For more information on platinum sponsorship of the Lao Rugby
 Federation or if you have any questions, please contact Chris
                         Mastaglio on:

                     chris@laorugby.com

                      +856 21 223 812

                      +856 207 834 285



                  WWW.LaORugBy.COM

				
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