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Starter Kit

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					                Pages by Kate
                Kate Hoogervorst
                413 E North Street
                Cadillac, MI 49601
                231-884-0929
                kate@pagesbykate.com
                www.pagesbykate.com



                                STARTER KIT
Thank You for the Opportunity
Thank you for considering me to design your website. Here are some advantages I can provide:
      --Original, clean, attractive, user-friendly sites
      --Personalized service
      --I design all my sites from scratch. I do not use any pre-made templates.
      --Competitive prices
      --Affordable maintenance packages

Below are two sites in my portfolio:
      --Crown of Life Evangelical Lutheran Church www.crownoflifecadillac.com
      --Company C Dance Club www.companycdanceclub.com

Understanding Web Design
There are two main portions to almost every page of every website—the portions that provide
structure (often called templates) and the portions that allow the site to be easily updated (often
called the editable regions). Templates usually include high quality graphics and provide
structure and continuity. The editable regions are set up in such a way that changes can be made
quickly without much design work. On the next pages you will find pricing for what I will
charge to design and set up the initial templates for your website and what I will charge to make
updates to the editable regions of your site. (Please note: Hosting costs and domain registration
costs will be your responsibility, but I am willing to help you find a host and register your
domain name.)

I Am Here To Serve You
In this starter kit you will find some worksheets that will help you organize your thoughts for
your site and help me get a feel for what you want your sight to look like and how you would
like it to function. The worksheets will also help you get a good idea of what I will give you as a
final quote for my work.

Please note: if you have any idea for your site that cannot be expressed using these worksheets
please call me and I will work with you to put together a plan and a quote for your idea. In other
words, please do not feel like you are confined to the extent these worksheets cover.




                                                                                                  1
                                                     Pricing
Initial Design and Set Up of Basic Templates
Page Type                                               Cost
Home Page Template (with Flash)                         $500.00
  to include graphics* (photos, logo,
  graphic design, layout, etc.) text, one
  basic Flash animation**, buttons and one
  editable region.
Home Page Template (without Flash)                      $400.00
  to include graphics (photos, graphic
  design, layout, etc.) text and buttons and
  one editable region.
Additional Pages (up to four categories                 $100.00 per page
each***)
  To include graphics (photos, graphic
  design, layout, etc.) text, external links,
  links to pdf documents. Each category
  will include one editable region for text
  and one editable region for a graphic or
  photo.
* I have some stock photography that I am able to use in my designs. If there is a specific image you would like me
to use it is your responsibility to make sure you have obtained proper licensing. I encourage use of personal
photography, but please be sure to seek permission from the subjects of the photo to use their pictures online. I can
accept almost any kind of image format.
** Flash animation allows pictures and other graphics to have motion within a page. For an example of what I
would consider a basic flash animation please see the home page of www.crownoflifecadillac.com. I am capable of
more advanced animation and I am glad to quote you a price based on your specific ideas.
*** A category is a main division within a page. For example: An “about us” page may have these categories
(mission statement, history, directions and contact information).

Options That Can Be Added to Basic Templates or Additional Pages
Add on Type                                             Cost
Basic Flash Animation                                   $100
Forms*                                                  $75 per basic form
(contact form, registration form,
commitment form, etc.)
Additional categories per page over the                 $20
initial four included in the per page price
above.
Others                                                  Please contact me to request a quote
*Forms allow users to input information that is sent directly to a designated email account.




                                                                                                                    2
Basic Maintenance Package
For an additional $500 I will include the following maintenance services for your site for one
year from the launch of your site. After the year is over this maintenance package could be
renegotiated.
    1. I will change out the graphics and texts of any editable region of the site. You will have
       to provide the wording for every text change and the graphic for every graphic change via
       email. It is your responsibility to pay for any licensing of copyrighted images not
       included in the initial set up. Any graphic that needs more than basic editing or resizing
       will cost extra. I will quote you a price for graphic editing before proceeding with a
       requested change.
    2. I will remove any feature of the website you no longer desire, however if it is in a
       template I will not reformat it to make up for the empty space the removal of the feature
       would leave.
    3. I will post a link to any .pdf file you desire in any editable region of your site.
    4. I will post any external or internal link within any editable region of your site.

Calendar Updates Package
   Option 1: For no cost I will help your company or organization set up a free Google
             calendar that users can access from your site. You will be able to make your own
             updates without my assistance.

   Option 2: For an additional $25 a year I will post a .pdf of your monthly calendar on the
             site.

   Option 3: For an additional $300 a year I will type your monthly calendar info into a
             calendar table on the site. You would have to email me the information.

The maintenance packages above will not include: changes to Flash animation, changes to site
templates, the addition of pages, the addition of Flash animation, the addition of subcategories
under current pages, the reordering of items on templates or within pages or extensive graphic
editing. These changes can be made at a negotiated price.

Other Maintenance Options
I would be happy to quote you a price for other maintenance needs like posting video or audio
presentations.

If you do not want to commit to a yearly maintenance package or do not feel like your site would
require much maintenance I would be able to service your site on an as needed basis for $30 an
hour. I would quote you a price for each service request before proceeding. Please note: Each
service request will have a minimum one half hour charge.




                                                                                                   3
                      Planning Worksheets (Questionnaire)
Please start by filling out this questionnaire. It will give me an idea of what you are looking for
in your website.

Tell Me About Yourself

1. What company or organization will be represented by this website?
Name:               ___________________________________________________
Mailing Address:    ___________________________________________________
Phone Number:       ___________________________________________________
Email:              ___________________________________________________

2. Who should I contact in regards to the planning of your website?
Name:                ___________________________________________________
Position:            ___________________________________________________
Phone Number:        ___________________________________________________
Email:               ___________________________________________________

3. What is the purpose or mission of your company or organization?
______________________________________________________________________
______________________________________________________________________

4. Do you currently have a website? Y N

5. If yes, what is its current address? ____________________________________________

6. If yes, what is it about your current site that you are dissatisfied with?
_______________________________________________________________________
_______________________________________________________________________

6. If yes, what is it about your current site that you are satisfied with?
_______________________________________________________________________
_______________________________________________________________________

7. What do you hope to accomplish by having a website or redoing your current website?
_______________________________________________________________________
_______________________________________________________________________

8. What are the top five qualities, features or products of your company or organization you
would like highlighted by your website?
____________________________________                  ____________________________________
____________________________________                  ____________________________________
____________________________________

                                                                                                      4
Domain Name
A domain name is the internet address a user would use to get to your site like
www.pagesbykate.com. Please answer these questions about domain names.

1.   Do you have a domain name yet? Yes No
2.   If yes, what is your domain name? _________________________________
3.   If no, would you like help registering a domain name? Yes No
4.   If no, what would you like as your domain name? _________________________________
5.   If no, would you like help coming up with a domain name? Yes No

Hosting
Hosting is reserving the space you will need on the internet to post your site. Please answer
these questions about hosting:

1. Have you reserved hosting yet? Yes No
2. If no, would you like help reserving hosting space? Yes No
3. If yes, what company did you use and how much space do you have reserved?
   _________________________________
4. Did your host provide you with email addresses? Yes No
5. Would you like an email address associated with your site? Yes No
6. Does you host allow you to view statistical information regarding site users? Yes No
7. Would you like the capability to view statistical information regarding your site? Yes No

Who and What

1. Who would you like to communicate with through this site? (What would you like to
communicate to them?) Please circle all that apply.

Business Categories
    --Potential Clients (Product Information, Online Sales, Marketing)
    --Current Clients (Customer Satisfaction, Service, Further Sales)
    --Employees (Policies, News, Updates, Internal Communication)
    --Others________________________________________________________________

Organization Categories (Church, Club, Non-Profit, Charity)
    --Donors/Volunteers (Mission Statement, Events, Giving and Service Opportunities, News,
      Updates, Recruitment)
    --Members (Mission Statement, News, Updates)
    --New Members (Recruitment, Benefits of Membership, News, Updates)
    --Others________________________________________________________________

Personal Event Categories (Wedding, Birth, Family Reunion, Social Network)
    --Yourself (online scrapbook, personal keepsake, blog, journal)
    --Family Members and Friends (announcements, news, information, RSVP, networking)
    --Others________________________________________________________________




                                                                                                5
Form and Function

1. Which of these commonly used features would you like incorporated into your site.
    --About Us
    --Contact Information
    --Links
    --Calendar
    --Mission Statement
    --Product Catalog
    --Directions
    --History
    --Staff Directory
    --News/Event Notifications
    --Slogan
    --Logo
    --Virtual Tour/Map
    --Slide Show
    --Menu
    --Members Only Section
    --Flash Animation
    --Pay Pal Capabilities for Online Sales/ Shopping Cart
    --Contact/Registration Forms
    --Messaging Boards/ Comment Posting
    --Audio/ Music
    --Photo Album
    --Link to Mapping Service to provide Directions from User’s Location to Yours
    --Date/Time/Weather
    --Count Down to Event
    -- Others________________________________________________________________

2. What kind of look would you like for your site?
    --Business Professional
    --Classical/Formal
    --Contemporary
    --Whimsical
    --Youthful
    --Sophisticated
    --Choose a Decade _________
    --Industrial
    -- Others________________________________________________________________

3. What kind of mood would you like portrayed by the site?
    --Reminiscent
    --Calming
    --Energetic
    --Joyful
    --Fast Paced
    --Humorous
    --Serious
    -- Others________________________________________________________________

                                                                                       6
4. What kind of color scheme would you like for your site?
    --Bold
    --Subtle
    --Dark
    --Natural
    --Pastel
    --Primary
    --Choose a color _____________
    --Pull colors from my logo
    --My organization’s or company’s colors
    --Others ________________________________________________________________

5. What is your target age group?
    --Children
    --School Children
    --Teens
    --College
    --20 Something’s
    --30 Something’s
    --Singles
    --Parents
    --Empty nesters
    --Middle Aged
    --Retired
    --Others ________________________________________________________________

6. Please list the web addresses of two or three sites that you feel have an overall look you
   would like reflected in your site.
____________________________________
____________________________________
____________________________________

7. Please list some features and their corresponding web addresses that you have seen that you
   really like and might like in your site.
____________________________________
____________________________________
____________________________________

8. What is your web designing budget?

_____________________________________________




                                                                                                 7
                   Planning Worksheets (Page Descriptions)

If you would prefer I would be happy to fill these sheets out in consultation with you. If you wish
to fill them out on your own please be as detailed in your descriptions as possible. Feel free to
use the back side of the sheet for further information and/or rough sketches of your vision.

--Home Page

Item                              Quantity                          Total
with one Flash animation             x $500
(please provide description)




without Flash animation               x $400
(please provide description)




extra editable region                 x $20
(please provide description)




extra flash animation                 x $100
(please provide description)




                                                    Total Home Page=




                                                                                                  8
--Page 1 Page Name (for example “About Us”) ___________________

Item                            Quantity                      Total
Page Template                      1 x $100
Category 1 Name                     Included in Template      $0
                                Price
_____________________________
Category 2 Name                     Included in Template      $0
                                Price
_____________________________
Category 3 Name                     Included in Template      $0
                                Price
_____________________________
Category 4 Name                     Included in Template      $0
                                Price
_____________________________
Additional Category Names             x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)             x $100
(please provide description)



Form (s)                             x $75
(please provide description)



Other needs                     Please call for price quote
(please provide description)



                                                    Total Page #1=




                                                                      9
--Page 2 Page Name (for example “About Us”) ___________________
Item                            Quantity                      Total
Page Template                      1 x $100
Category 1 Name                     Included in Template      $0
                                Price
_____________________________
Category 2 Name                     Included in Template      $0
                                Price
_____________________________
Category 3 Name                     Included in Template      $0
                                Price
_____________________________
Category 4 Name                     Included in Template      $0
                                Price
_____________________________
Additional Category Names             x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)             x $100
(please provide description)



Form (s)                             X $75
(please provide description)



Other needs                     Please call for price quote
(please provide description)



                                                    Total Page #2=




                                                                      10
--Page 3 Page Name (for example “About Us”) ___________________

Item                            Quantity                      Total
Page Template                      1 x $100
Category 1 Name                     Included in Template      $0
                                Price
_____________________________
Category 2 Name                     Included in Template      $0
                                Price
_____________________________
Category 3 Name                     Included in Template      $0
                                Price
_____________________________
Category 4 Name                     Included in Template      $0
                                Price
_____________________________
Additional Category Names             x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)             x $100
(please provide description)



Form (s)                             X $75
(please provide description)



Other needs                     Please call for price quote
(please provide description)



                                                    Total Page #3=




                                                                      11
--Page 4 Page Name (for example “About Us”) __________________
Item                            Quantity                      Total
Page Template                      1 x $100
Category 1 Name                     Included in Template      $0
                                Price
_____________________________
Category 2 Name                     Included in Template      $0
                                Price
_____________________________
Category 3 Name                     Included in Template      $0
                                Price
_____________________________
Category 4 Name                     Included in Template      $0
                                Price
_____________________________
Additional Category Names             x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)             x $100
(please provide description)



Form (s)                             X $75
(please provide description)



Other needs                     Please call for price quote
(please provide description)



                                                    Total Page #4=




                                                                      12
--Page 5 Page Name (for example “About Us”)___________________
Item                            Quantity                      Total
Page Template                      1 x $100
Category 1 Name                     Included in Template      $0
                                Price
_____________________________
Category 2 Name                     Included in Template      $0
                                Price
_____________________________
Category 3 Name                     Included in Template      $0
                                Price
_____________________________
Category 4 Name                     Included in Template      $0
                                Price
_____________________________
Additional Category Names             x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)             x $100
(please provide description)



Form (s)                             X $75
(please provide description)



Other needs                     Please call for price quote
(please provide description)



                                                    Total Page #5=




                                                                      13
--Page 6 Page Name (for example “About Us”) __________________
Item                            Quantity                      Total
Page Template                      1 x $100
Category 1 Name                     Included in Template      $0
                                Price
_____________________________
Category 2 Name                     Included in Template      $0
                                Price
_____________________________
Category 3 Name                     Included in Template      $0
                                Price
_____________________________
Category 4 Name                     Included in Template      $0
                                Price
_____________________________
Additional Category Names             x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)             x $100
(please provide description)



Form (s)                             X $75
(please provide description)



Other needs                     Please call for price quote
(please provide description)



                                                    Total Page #6=




                                                                      14
--Page 7 Page Name (for example “About Us”) ___________________

Item                                  Quantity                       Total
Page Template                            1 x $100
Category 1 Name                           Included in Template       $0
                                      Price
_____________________________
Category 2 Name                           Included in Template       $0
                                      Price
_____________________________
Category 3 Name                           Included in Template       $0
                                      Price
_____________________________
Category 4 Name                           Included in Template       $0
                                      Price
_____________________________
Additional Category Names                   x $20

_____________________________

_____________________________

_____________________________
Extra Flash Animation (s)                   x $100
(please provide description)



Form (s)                                   X $75
(please provide description)



Other needs                           Please call for price quote
(please provide description)



                                                          Total Page #7=


If you want more than 7 pages please contact me for additional forms or feel free to make your
own additional copies.




                                                                                                 15
--Maintenance Packages
Item                                Cost for First Year           Total
Basic Maintenance                      $500
Google Calendar Set Up                 Free
Posting of pdf Calendar                $25
Calendar Updates to Website            $300
Other Services                         Please call for a quote
                                                   Total Maintenance=



Once you have completed these worksheets please return them to me by mail or as an email
attachment and I will prepare a final proposal and quote. If the proposal is agreeable please
return a signed copy to me with a 50% deposit of the initial set up cost. You do not need to
make the 50% deposit on the maintenance costs. If you desire these services payment will be
required at the launch date of your site.

Within 4-6 weeks of receiving the signed proposal and deposit I will provide you with a link on
my personal website space to the first draft of the site. If this draft is acceptable, full payment
will be required before transferring the files to your host. (Please note: All hosting and domain
name registration costs are your responsibility. I am able to help you through this process for no
additional charge.) Because your satisfaction is very important to me, if the draft is not
acceptable I will redo it until you are satisfied. If after six months you are still not satisfied I will
gladly refund your deposit so that you are able to find another company better suited to meet
your needs. (Please note: until full payment is made all files are my personal property and use of
these files without my permission is a violation of copyright law.)

Once you have agreed to the final draft of the site and the files have been transferred to your
host, only changes agreed upon in your maintenance packages will be made. Any changes you
desire to the templates will have to be negotiated. After your year of maintenance has expired
this too will need to be renegotiated.

Thank you again for the opportunity and I look forward to hearing from you soon.

Sincerely,



Kate Hoogervorst




                                                                                                      16

				
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