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Air Show Sponsorship 2010


									featuring the


 The 11th Annual South Shore Air Show
 is sure to be one of the best and largest
 over-water shows in the nation. Marquette
 Park in Gary will be the site for the 2010 show;
 overlooking beautiful Lake Michigan and Chicago’s
 skyline. It also promises to be the largest special event
 in Northwest Indiana, attracting hundreds of thousands
 of spectators.

 Many world-class aerial performers will return to the
 skies as well as new entertainers. The beer garden,
 optional premium paid parking, interactive displays and
 food vendors will also return to the park. The show will
 remain one of the only events in the South Shore that
 offers FREE parking and FREE entertainment.
 The South Shore Air Show is made possible by the
 partnership of the South Shore Convention and Visitors
 Authority, the Gary Jet Center and the City of Gary,
 but also needs the support of corporate and private
 sponsors. We have dozens of sponsorship opportunities
 available and will create a package that specifically
 meets your needs. There will also be additional
 sponsorship available for the Friday Evening Preview
 Party at the Gary Jet Center and Gary/Chicago Airport.

 Don’t miss your opportunity to market to thousands of
 potential customers!
2009 Spectator Research Survey
conducted by South Shore CVA

2007   227,000
2008   450,000
2009   371,600

25 States Represented
• No. 1 Indiana - 45%                Top Indiana
• No. 2 Illinois - 21%               Counties
• No. 3 Ohio - 11%                   • Lake 53%
                                     • Porter 22%   AIR SHOW ATTENDANCE RANKING
29 Indiana Counties Represented      • LaPorte 4%   • Chicago Air & Water Show 2,500,000 (Free)
98 U.S. Cities Represented                          • New York Air Show           407,000 (Free)
                                                    • Gary’s South Shore Air Show 371,600 (Free)
SPECTATOR DEMOGRAPHICS                              • N’Awlins Air Show           153,700 (Free)
• Average age: 43                                   • Dayton Ohio Air Show        80,000 (Paid)
• Average number in traveling party: 5              • Peoria Air Show             70,000 (Paid)
• Average median income of adult: $46,343
• Percent of adults with children: 56%              SPECTATOR SATISFACTION
PLEASE CONTACT:                                     • 65% have previously attended the GSSAS
Adrienne Binder, Special Events Manager             • 92% will return to the next GSSAS
South Shore Convention and Visitors Authority       • 95% rate the GSSAS good to excellent
direct line: 219-554-2175                           Additional comments include:                          • Very organized
                                                    • More convenient than Chicago Air Show
                                                    • Transportation is good
                                                    • Like the premium paid parking on-site
                                                    • I’ve been to the air show 10 times

We have numerous sponsor benefits to offer, and we
will tailor a package to specifically meet your needs.   Your company’s name could be announced in:
Some benefits are explained below.                       • Radio ads
                                                        • Onsite air show announcements
MARKETING & ADVERTISING                                 • Press conferences
Sponsors collectively receive more than $250,000 in
advertising via Gary’s South Shore Air Show.            PRESS
Advertising is done throughout Illinois, Indiana and    Gary’s South Shore Air Show has been featured in the
Michigan.                                               following media outlets:
                                                        Print, Web & Television
SPONSOR VISIBILITY                                      • CBS 2
As a sponsor, your company’s logo could be seen on      • ABC 7
the following:                                          • Chicago Tribune
• Print ads                                             • Chicago Sun-Times
• Official air show t-shirt                               • MetroMix Chicago
• Website (                         • Post-Tribune
• Banners of sponsor logos on the beach,                • The Northwest
  in parking areas and center line                         Indiana Times
  announcing platform                                   • The Herald Argus
• Logo banners at Friday Night Preview Party            • The News Dispatch
• Logo banners at VIP Party Saturday and Sunday         • TeleGuia
• Banners on parking shuttle buses                      • Lakeshore Public TV
• Opportunity to place logo on performing aircraft      • Inside Indiana Business
                                                        • Lake Magazine
                                                                                                Photo by Tom
• Promotional                                                                                 Dittmer

materials like rack                                     • Building Indiana
cards, display                                          • Kankakee Valley Publications
boards and flyers                                        • El Imparcial
                                                        • WJOB
                                                        • Z107
                                                        • WIMS
                                                        • WGVE
                                                        • WMBI
Reward your employees or entertain clients with a       VIP PARKING
private company picnic on the beaches of Marquette      Exclusive parking, steps from the air show center.
                                                        FRIDAY NIGHT PREVIEW PARTY
INTERACTION WITH PERFORMERS                             At the Gary Jet Center, sponsors can have an up close
Opportunity to meet pilots and ride in a performer      and personal viewing of a “private” air show and enjoy
aircraft (dependant on sponsorship level).              food and beverages.
                                      Rick Mazer
                                      Indiana Regional President of Harrah’s
                                      “Sponsoring Gary’s South Shore Air
                                      Show and having our logo displayed
                                      on the L-39 Jet was a great
                    opportunity for Horseshoe Casino to create
                    exposure to 400,000 people
                    while supporting a first class public event
                    in Northwest Indiana.”

                                          Joe Kolavo
                                          Vice President, Strack & Van Til
                    “The Air Show is a perfect event for us to participate in
                    since our 30 stores are located throughout Northwest
                    Indiana and Northern Illinois. As both a sponsor and
                    vendor at the Air Show, in one weekend we are able
                    to reach thousands of our current and potentially new
                    customers in every community we serve in Indiana as well
                    as Illinois.”

                    Ron Burnson
                    Oak Forest, IL
RIDE IN PERFORMER   “We attended the air show on Sunday for the second
                    year in a row. Once again, we were thrilled with the
     AIRCRAFT       show! Parking was great with the shuttle busses. Easy
                    to get to... no gouging of prices at the concessions. Very
                    organized with the large crowds. Please pass on a job
                    well done by all involved!”

                    Caren Jankowski
                    Valparaiso, IN
                    “The weather was great, your facilities are great, and
                    I would give it a perfect 10. Having grown up near
                    Marquette Park, it is always with pride and nostalgia that
                    I return to the area. “

                    Du Wanna Clareet
                    Gary, Indiana
                    “I just wanted to let you know that the Gary Air Show was
                    the greatest ever! Keep up the good work!”

                    Jim Murphy
                    Frankfort, Illinois
                    “Thanks for a great show!!! My wife and I watched it
                    Saturday from West Beach. We look forward to it every
                    year. We love the beach fly-bys! Can’t wait til next year.
                    Thank you to every one involved!”

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