In Store Program Schedule Cycle Standard Cycle Dates Cycle

							    2009 In-Store Program Schedule

                     Cycle 1         Cycle 2         Cycle 3         Cycle 4        Cycle 5         Cycle 6         Cycle 7         Cycle 8       Cycle 9     Cycle 10    Cycle 11    Cycle 12    Cycle 13

 Standard Cycle     Dec 29 -        Jan 26 -        Feb 23 -        Mar 23 -        Apr 20 -       May 18 -         Jun 15 -        Jul 13 -      Aug 10 -    Sep 7 -     Oct 5 -     Nov 2 -     Nov 30 -
     Dates           Jan 25          Feb 22          Mar 22          Apr 19         May 17          Jun 14           Jul 12          Aug 9         Sep 6       Oct 4      Nov 1       Nov 29       Jan 3

                     Jan 12 -        Feb 9 -         Mar 9 -         Apr 6 -        May 4 -         Jun 1 -         Jun 29 -        Jul 27 -      Aug 24 -    Sep 21 -    Oct 19 -    Nov 16 -    Dec 14 -
NCOT Cycle Dates
                      Feb 8           Mar 8           Apr 5          May 3          May 31          Jun 28           Jul 26         Aug 23         Sep 20      Oct 18     Nov 15       Dec 13      Jan 17

    Store List
  Freeze Dates      10/24/2008      11/19/2008      12/19/2008      1/16/2009       2/13/2009       3/13/2009       4/10/2009       5/8/2009      6/5/2009    7/2/2009    7/31/2009   8/28/2009   9/25/2009
 (All Programs)

                             SmartSource Carts, Coupon Machine, Entrance Ads, Floortalk, Super-Sized Floortalk, Shelftake One, Shelftake One Super-Sized Riser,
                                       Shelftalk, Super-Sized Shelftalk, Shelfvision Video, Shelfvision Video Riser, Shelftalk Banner, Freezer Shelftalk

Insertion Order/
                    10/24/2008      11/19/2008      12/19/2008      1/16/2009       2/13/2009       3/13/2009       4/10/2009       5/8/2009      6/5/2009    7/2/2009    7/31/2009   8/28/2009   9/25/2009
  Artwork Due


                                                              SmartSource Multi-View Shelftalk, Multi-View Riser, Multi-View Shelftalk Banner

Insertion Order/
                     10/3/2008      10/31/2008      11/28/2008     12/24/2008       1/23/2009       2/20/2009       3/20/2009      4/17/2009      5/15/2009   6/12/2009   7/10/2009   8/7/2009     9/4/2009
  Artwork Due

              SmartSource At-Shelf Sampling, Custom Shelftalk*, Custom Showcase*, Custom Shelftalk Banner*, Custom Carts*, Custom Shelftake One*, Custom Floortalk*,
                                 Freezer Shelftalk Banner, Freezer Extra, Freezer Showcase, Shelftalk Extra, Shelftalk Banner Extra, Showcase Extra,

Insertion Order/
                     8/28/2008      9/26/2008       10/24/2008     11/19/2008      12/19/2008       1/16/2009       2/13/2009      3/13/2009      4/10/2009   5/8/2009    6/5/2009    7/2/2009    7/31/2009
  Artwork Due


                                                                                                SmartSource QuickAudit

    Insertion
  Order/Survey      11/28/2008      12/24/2008      1/23/2009       2/20/2009       3/20/2009       4/17/2009       5/15/2009      6/12/2009      7/10/2009   8/7/2009    9/4/2009    10/2/2009   10/30/2009
   Design Due


                                                                                          SmartSource Price Pop Guaranteed

     Cycle              1A              2A              3A             4A              5A              6A              7A              8A            9A         10A         11A         12A          13A
                    Dec 29 -        Jan 26 -        Feb 23 -        Mar 23 -        Apr 20 -       May 18 -         Jun 15 -        Jul 13 -      Aug 10 -    Sep 7 -     Oct 5 -     Nov 2 -     Nov 30 -
                     Jan 11          Feb 8           Mar 8           Apr 5           May 3         May 31            Jun 28          Jul 26        Aug 23     Sep 20      Oct 18      Nov 15       Dec 13

Insertion Order/
                    11/14/2008      12/12/2008       1/9/2009        2/6/2009       3/6/2009        4/3/2009        5/1/2009       5/29/2009      6/26/2009   7/24/2009   8/21/2009   9/18/2009   10/16/2009
  Artwork Due

     Cycle              1B              2B              3B             4B              5B              6B              7B              8B            9B         10B         11B         12B          13B
                     Jan 12 -        Feb 9 -         Mar 9 -         Apr 6 -        May 4 -         Jun 1 -         Jun 29 -        Jul 27 -      Aug 24 -    Sep 21 -    Oct 19 -    Nov 16 -    Dec 14 -
                      Jan 25         Feb 22          Mar 22          Apr 19         May 17          Jun 14           Jul 12          Aug 9         Sep 6       Oct 4       Nov 1      Nov 29      Dec 27

Insertion Order/
                    11/28/2008      12/24/2008      1/23/2009       2/20/2009       3/20/2009       4/17/2009       5/15/2009      6/12/2009      7/10/2009   8/7/2009    9/4/2009    10/2/2009   10/30/2009
  Artwork Due


*Custom Options for SmartSource Carts, Floortalk, Shelftalk, Shelftalk Banner, Showcase and Shelftake One programs refer to but are not limited
to the following options: Lenticular, 3-D Raised, Chrome, Custom Color, Die-Cut, Glitter, Game-Piece Activation, Hologram, In-Motion, Lighted,
Multi-Piece, Neon, Product Attachment, Sampling and Scented.


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