World Federation of Direct Selling Associations (WFDSA) World by wuu19113

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									                      Appendix E

World Federation of Direct Selling Associations (WFDSA)

               World Codes of Conduct

  d Codes of Conduct
for Direct Se




   World Federation of
Direct Selling Associations
   W o r l d Federation of 

Direct Selling A s s o c i a t i o n s 

   W o r l d Federation of 

Direct Selling Associations 

                                                                                                                                             lYorld Federation of
                                                                                                                                          Direct Sdllzng Airocinrioni
                                                                                  8,3- ~ i ~ ~ t o ~ ~ ~ ~ ~ ~ ~ ~ ' j 9
                                                                                  <a       '


                                                                                  E~e1-y  nationa'i DS,4 pledges to adopi a code of cornduct t h e frecor-
                                                                                  po!:ates tfie s~bstszce the pmvksions ofthn Code, as a condifion
                                                                                                          of
                                                                                  of 3-s ~&-ni:sisn al~d, o r ~ t i i n g izr~~berskip WTDSX.
                                                                                                         c              n           iri
                                                                                     &Tonl~patljes
                                                                                         -
                                                                                  .-
                                                                                                  cslqipzly pledges lo abide by ~ h ~Code a
                                                                                  & g DSA rxerl~Sar
                                                                                   e                                                e   as
                                                                                                                         m                   LA.
                                                                                                                                               >
                                                                                  scm&tios af a&rLi~sioa c o n t k i ~ k ~ g ~ ~ ~ ~ e -~ s hd.G: o
                                                                                                      i:l~d                                                     f



                                                                                         $&Hers
                                                                                  $3Dfl~e@$
                                                                                  Dker,t Sellers g e      bound dire-,tly by the Code,     ';bail be
                                                                                                                           e
                                                                                  requj.red by their cxriiaa~~iss = & ? ~to it ar to rulas of conduct
                                                                                                                "3
                                                                                  ~~eetirag standards as a condition of membership in the compa.
                                                                                            I-Ls
                                                                                  pies' d?s"sribiltisnsystems.
                                                                                  2 aGg ~ ~ f - ~ @ g a ~ E ~ , a g ~
                                                                                      ~

                                                                                  T Q,Code is a m.eawe of self-regulation by tkie Direct SellkLg
                                                                                  51dustry. It is not e     and its sbligztiozs may repire a! level s  f
                                                                                                    !
                                                                                  ,ethical behz%viorwhich exceeds existing legal requirements. Nan-
                                                                                  .sbserlixnce does 33t $reale any celrril %a~i,i               l&izh
                                                                                                                                 respo~zsibifitji~ tei~li-
                                                                                  rzation of its membership in a 3 S 4 a company is no l-,nger h c f i ~ d
                                                                                  by "h Cede, .the ~ ~ O V ~ S Y T I Swhich T ~ ~ T ~ % L ' I
                                                                                                             ~   ~
                                                                                       se                        of                    applic~bie eve;nts
                                                                                                                                                 to
                                                                                  or. transactions 3ccunhlg dwing the Ikae a ccnqisany was a ;-ii,er.pbm
                                                                                  of the DSA.


-08nni7:   .pi-Dkeci: Seaiifig e o r q a i y is 3 b-~;sialess
             ,
                                                           -nt+qi ~ ~ i f i c h
                                                                         IJ,~;-
,~
                                         for
hzes a Direct SSeiag oxgai'~iza<:ion the !cnaJ<eting of products
                                                 c , ~ or
                 i"r t~-adeina& s & w ~~iefk other :hde~~tifying
associated 7,~~~ith               or
sj7mkol and vihick: is a member of a DSA.                                          ,
                                                                                  1 8&ga&al;-ds
Girecl Senler: Dkeet Seller is a pass:., ~ ~ isha member 0 a &-
                                                      o          :                The code col?_tains  s'ial~&;~& &icaj behatiis< fw; D , k e t Seijifig
triy~tisn   system of 8 Dh& &fl&lii-,g .;oi%paq. -A- Direct Sel',cf :l~n\i
                                                                         -J       eompa:nies       Chact Sellers. Mationtil3SWs may T~a~y stan-
                                                                                                                                           these
be an iiadependa~t    ~~x";zm.e~.ciaP independent ~o:$~traastor~
                                  agent,                             in6.e-                                              h
                                                                                  d a ~ d provided that the substance sf t Code is preserved or as is
                                                                                          s
pendent deale~ distributor, employed or self-employed represen-
                   ar                                                             required bly national la.wi It is reco~m~ended the Code be used
                                                                                                                              tha't
t&".,ire,ffa-icfisee or the like.                                                 2.s evidence of inbustry staridxds.
                                                                                  2-9~ , ~ ~ a - ~ ~ yEffect~ ~ O F i ~ l
                                                                                                       Le
                                                                                  ,Q                GSA -&dges that it. ~wi$l
                                                                                               n~ti~~~a,\
                                                                                  7- ~ V & ' I ~ ~                          requkre each. ;.mufiber as a
                                                                                  condition t3 admission aid c~ntkrn.i~'~g      r~iembe~ship 'the DSA to
                                                                                                                                               in
          Selling iccl-~des.;ciz*,actEngpotea'tial eustomws, prpesentir~g         cs-mply           the
                                                                                           ~&riti,h 'i4i'I;DSA vdQrldcodes of @09,rJuctfwr        Dkcjct
and demms'irating psducts, takh~g orders zLnddclb~eq~ goods
                                        of                     of                 Selling T ~ T E ~ regard to direct seilhg as,:ivi%ies ou<:sideof 3s home
                                                                                                    IL
 1 ;d
a 1: the colHecPisn of pajr~ne~nt~                                                countryj u~iless                                 the
                                                                                                       those ectiviiies are ~usder jurisdiction of C d e s
               Selling ~ Z T O U ~sxpiam1:~on2nd demoas";rs"tionof
                                   P~                                                              f
                                                                                  of Conduct s ariother ~oii~.nt~~a/~s p+~iIic$ rcember $1~0
                                                                                                                         DSA, '10         .the
products to a grcup of ~ospective us"L~iersby a Direct Seller nsu-
                                      c                                           ,,longs.
                                                                                   +.
                                                                                  I'



ally in the home of a hostess 7p7ho kpIiii;esoiihe1PU~G;~TS .&4s ptqptse.
                                                         for

                                                                                  Aka
                                                                                     ,   -ad
                                                                                               ~ Tc$vqA&E&$
                                                                                                        ~p ~                                        #     ~~            &

           Any a.stiv37 conducted for the purpos~ i a d ~ ~ i n g
                                                of            a                   2,PPpabg~it~~~A
                                                                                              PPa&ces
perscn to become z Direst Seller-.                                                Sirect Sellers shall not use rniskeac.ing, deceptive or wfifair
Code Administrator: Iadepernt3.a$: person or body a,ppodLed5~7  a                 sales practices.
BSA to modtor me~nber
                   -
                         coi~~panies'
                         ~
                                      observance of the DS,A9s cock               2,2I$entificaa$ion
                                  ts
a,lnd, to besalye ~ o m p l a ~ l~11d~:rthe code.
                                                                                                         ~i~g
                                                                                  Prorn the b e g l r ~ ~oftln_esales presznta:i!"iion, D i r c t Sellers shall,
                                                                                                                idenfiify fiernselxjes to
                                                                                           j:equ.est, &~~~&fis.lly
                                                                                  mit.;kio~&                                                      p~spec;j7e
                                                                                  ensiomer, a:ld si12JI also identifjr their cornpaqi>their pr.h;di~cts      and
                                                                                      2,%3Hafjj*Kieas
                                                                                                                                             ro.=isu.meps,
                                                                                      Direct Sellers s>all l;ot &use the &dst of i;~ditii&~;;al
                                                                                                                            e            of
                                                                                      shall resoe@';the lack of con-ia~erclal y~erieace consumers afid
                                                                                      shall not: e~sp%oltcons us^^'^ 2ge, iihess, lack of midtzsta~di~ing
                                                                                                         a                                                 or
                                                                                      lank of l a ~ g ~ a k~~ovvledge,
                                                                                                          ge




                                                                                      $,5
                                                                                        I       e&: e B ~ i
                                                                                      canpallies                                4
                                                                                                                              ,f1
                                                                                                         DlrecSellerrs shall kIithe crzstaner's order irr a
                                                                                      tlmeQy i.rra1xer



                                                                                      3 CQjIJJE E9IqFiQ;PLCEI\4EI+JT9
                                                                                                            +
                                                                                      3,j~ ~ ~ ~ ~ ~ h p ~" ~ ~ ~ ~ e s '
                                                                                                 Rearaoesrb~hiji A
                                                                                                                         -7   s




                                                                                      "-- he prhLgqireSPOIl~ibi'i~y ~
                                                                                       1                         fw     obsewal:;r=ae cf    code sllalf rest
                                                                                      v.~~ilth coirfipa~~y.
                                                                                             each         TJ czs2 of m y el-each of -the Code, c~mparies
                                                                                                                                             -     ~

                                                                                      shall ~lz&.o~fe reassfia-ble ~f{&$ sa;ss@ .the co~~piamafit.
                                                                                                  every
                                                                                      3,2DShAs9
                                                                                              ~                      ~                    ~            ~           ~

                                                                                      3SAs shall pt.ovide a perso2 responsible for csl~~plaia4:haad1kcg,
                                                                                      3s)-s si:all wL&e e l i q y neas3;sab!e effo1mLto ensuse corz-,pEak;ts
                                                                                      are se'itled.
                                                                                      3 3 Code Admi~listra.tor
                                                                                      Each DSA shall a-point ac. independent person cr body 8,s Code
                                                                                      Adn'iiristra.tosr. The Code W&ciniszt.ato;,.sl-~all      corapanies'
                                                                                                                                       rrioi~itx
                                                                                                     of
                                                                                      sbser.~,ianc;L9e tile code iy qppropi-:ate actions. The Code
7 9 9
 k p n afmffz                                                                                                   r-rnesolved caqlahyi of'
                                                                                      A&fiinis'pr-ol. s:~&lsettle c3.4~~                         sm-iroinrters
_*, ,. $I",-*

                                                                                      based on breaches o f t l ~ e
                                                                                                                  C!o%a,
Pro~~obional                ~             9~ a i h g
                                             m
                 Iiterai?i~e, .,&~e~-t'Lisafi~~~~tss shall      cantah
ainy prodnct description, cl&irsor illustratioras ~ ~ h i a~-2
                                                          c h deceptive               3,4 Acdsns
c ~nlsleadigg, shzlll contah the narxe and ad.dress or i:elephone
 r                  a116                                                              Actions to be decided 01by eorapanies, DSAs or Code
                                                                                                                     1
r ~ t ~ n bofr the ccmpar~y ; the Direct Se11u.
           e                  o                                                                                                                  r
                                                                                      Adrriiristrators ma17 Znciude cai~eella,tisn orde~s,eturn of goods
                                                                                                                                        of
2 1 3T e ~ ~ ~ ~ o n i a j s 

 ,4                                                                                   parchased, r e k d of paayriznts sr ather xpproprhate actions, ii~clud-
                                                                                      kqg warnings to Direct Sellers, eancsllaiioar op tmnihation of Direct
            aad Dkect Seilers shall not refer to any testimor~ia?t 

Coz~~p~,n?_ies                                                       c.                                                               With
                                                                                      Sellers' co-ntracts or other reIS?Bfo~~s;Zips the mwpany, v~2n;hgs
endorsement which is nct ~ ~ ' i h o r i znot true, obsolete or other-
                                           d?                                                               ,          ~ ~                                   and
                                                                                      to c ~ r ~ p z r i eesx c h s i ~cf icompanies from D S A ~nerfibzrship,
wise no longer xpp9ie&]e9 not related @%eir f ' r or used ai,qi
                                                   o                                  the pnblicatisn s f szrch actions and sz~ctions.
37ay like@ to mislead the cmsumer.
                                                                                      34      ~ ~ ~ i - , 13andling &
                                                                                                          pl~~n
                     Denigrajian
2,11Comparfso12a l ~ d                                                                d o -
                                                                                                                                  ~   ~

                                                                                      Comgznies, SSAs and Code A&~iilxs.i"ra'ters   shall estzblish corn-
                            fieY1er.r.sshs-."el refrain fpwm ushg cor~~piii-isons
cornpal,ies 8,lld ' S i e c ~
                                                                                                                    a,nd
                                                                                      plaint handdicg proeed~~res enswdethat receipt of any co~nplaai~t
svhich     likejy t;s mislezd and ~ihi~1'1 BncompaKble with prh-
                                                    are                                            wiehin a short time andd decisio12s are made wi2ilic a
                                                                                      is t.onfin~ied
ciples G$ $xir csn~petitionz.   Points of c~nnparison         shall jmt be                                         of
                                                                                      reasonable lime. M a ~ d l k ~ g cnsumar s;olnpiain"cs skialL be free of
~ ~ L I selected~m.,dT
          ~ ~ ~        J shall be based on facts ~vhlch          can be subsILa~~-    charge 90 the consu.rfier.
(8ated. Campanies and Dkeet Sellers shall not ulzfairly derdgrate
       i o prod.~ei
azji f A - r
           q            directly or by Itz~piication,        Zo~xpanies  and          3,G Pn&Eeg~oa
Direct Sellers shall n take u~Ja,k advastage of thz goodwill
                         &                                                            CSAs skajl p-&Gij tSe Code and        it lc~l~y,r,in         as
                                                                                                                                         .,~rideiy possi-
                                                                                                                                                             "~
aMa&& t the 'br&d,eaayae aM~16i
          o                             sy-yl17-!3oi of ancther      or pro&;st.      ble. P1<1^~?,ed
                                                                                                  sopies    be      wzP&,t,le free of charge to tt1'te publac,
                                                                                 C
                                                                                 -,
   W o r l d Federation of 

Direct Selling A s s o c i u t i o n s 

             ---.          .-     -                           P    -
                                                             - - - -=+-
                                                                    A  ~                                                                     IlJorld F r d e r ~ i t l o nof
                                                                                                                                          Dtrecr Selling A r i o c t u i z u i ~ s

     ,@5J\~~&iq~                                                              A,e mreck Sellers
                                                                              Bhacfie&e:cs ar.2 not bov.i?d dkeclly the Code, but shall be
                                                                              ~qu-ked by &~:leir            t
                                                                                               c3mpa~Geso a,&hm- ,to it or .ts~ d l e s f ccfidnct
                                                                                                                                      o
                                                                              meet>s 3s sta~~dards a condition of n?.elnbersh$ in the coxipa-
                                                                                     -a
                                                                                     I
                                                                                                    as
                                                                              nies' dis&&&ion systems.
                                                                              k,f SeFf=Regtlls$ian
                                                                                                                                 by
                                                                              The Cede is a, meas.me af se3f-reg12~iatisa the Dkect &Illrrg
                                                                              kzd~rstry. is
                                                                                         It           a Iav19a ~ its obliga;ions may req~~i6-e
                                                                                                                  ~ d                           a le\~eP of
                                                                              etFiical Scl;a.=,ior ?.'J:i& sxceeda axis$ing Legal yeq~lrenefit~~     .Jon-
                                                                              obsewiance does not crate xq~ y q l .8:~ire~p~nsi'Sih$:ji~ 4h
                                                                                                                   ~
                                                                                                                     ~
                                                                                                                         *,
                                                                                                                            i                     x
                                                                                                                                               T 1 ,ten?$..
                                                                              nation .sf?is meiz.,bershipin a 3SX,a co:~~pd~:'~ji longer $o.o~ld
                                                                                                                                       is no
                                                                              by the ,Code, the p:o~jisioas of ~~~~+:1ch zpplfcak~leo gyecls or
                                                                                                                             re~l-iiah          f
                                                                              trmsacdozs ccct~ri.;il_g      d.'~?r~g *.Lye 2 C O M F ~ I ~ a a3.ember of
                                                                                                                   the                    -7~as
A,b iGjassaje&j~
              ofTerias                                                        the DSA.
-
b or the p m ~ ~ c of the Code, f'e ; e i ~ i s
                   se                         used Ira-,ie the ?ollo\~iirig
raeaiaing:
                                                       ts
Direct SeiEkg: The ~xaiiceting consaner y m d ~ ~ cdkectly .to cork-
                               of
                -- ,
suLllersgerrerrdLy i Chek homes ar file homes s f o-:hers, at %heb
                   ?
                   ;
            zndL
-aork~%zr;e other places away fro^ pek-il~B.m~fit  retail Eocdions,
                                              of the
usnal1y "Lxoaghewplai~~,tion de~~~cns~:ration prok~c'is a
                            clr                                 bgi
Direct Selher~




                                                                                                   Effect
                                                                              A,i EJL$ra-ierrikorPgl
                                                                              Every natimal DSA pledges            41; ~i.itii!l
                                                                                                                              reqrhe each ztcfil:bfl as a
                                                                              ccn&itin to a&Eissi~c co12~in~z>lg:~~e;1:ibership
                                                                                                        al;d                             .
                                                                                                                                         h GSA

                  Direst Sei':m is a pason i~t~hls m;_enlber a &s-
                Sellep:.                        is a         of
                                                                              ccmpky w2&

                                                                                       ~
                                                                                         l  --
                                                                                      e+LwbcLd ~ ~
                                                                                                  RpDs,bi 'giorld Codes cf eon&gce for DETct
                                                                              ~ ~ l JJ.. i ~ ge dkect selling activihes outside o hs hems
                                                                                               7;-v


                                                                                                 ss
                                                                                                                                            f
                                                                              cocn%I:yI, ~ s d ethose activities are under the jurisdiction of Codes
trib~~tios~ s f a DirectSalling company ,A Direct SDer may be
          system.
an independent co~wr~~ei.ciaj kidepei~deni
                               agent,             corLkactsr,i;mhqpend-       sf :Son&uct of amothep co-an~;q~'s  DSA to .~l%i4is~h ~1em"sr
                                                                                                                                     the
a3.t dealer CP &~SL~~~-.LIF:OT, p i o 0 ~ d
                           a~~        y. self-employed :epfe~efi;&i7e,
                                       :
                                                                              also 3eim.gs,
fia~bh:see t?ie l&e.
            or
                            goods m d services, both tangible
2ro&dc6 Prodnet h c l ~ d e s                                                               J ~ u
                                                                              B3 ~ ~ > T(0jwL4Fa                                     , ~ ~
and h~tafigibie.
                                                                                 DIFrnfCT3
                                                                                         SE,LLKRS,
           Ai~yaci;i.&y ceend.u.cte$ for. the p m ~ a s e f k1&rlcLqg a.
                                                        o
                                                                                       dhrect SeEers9 ! ~ ~ ~ ~ ~ p ~ a ~ ~ ~ c
                                                                                    a ~4                  ,.      o

persan t bscorne a Direct Seller,
        o
                                                                              G o ~ ~ p a i shall require their Direct Selers, as a condition of
                                                                                            es
Code Ad~nk~istrator:Imde;3esdent pperson or body yippoLnt-6 by a.                             x
                                                                              membership L the Go~npanies'                                  s~
                                                                                                                 dlsfribdtlan s y s t a r ~ to comply
DSA $0 mo?<tor ~ x e ~ ~ ~ o ienlp ~ ~ i eobsarv~nce
                         cb .             s'       cr"iI2.e DS-bC s code      with the Code or with rules of conduct vd~ich      meet its standwds.
xnd ts resolve cmq1izi:~tsuarder the c ~ d e .
                                                                                     Recrmsiag
                                                                                                                                 ~   -   -~
                                                                              Cornpa,rdes and Direct Sellers shall not use misleadrag, deceptive
                                                                              ( : u-dair recn.n%thqo
                                                                              7 .                   ~rac'iices.
                                                                                                 -&   A




                                                                              3,c Bgsimesa lnfavia%eion
                                                                              Infmmatiun provided. by the company to its Direct Sellers and, t
                                                                              prsspective Direct Sellers concelming the opprtunity a d related
                                                                              rights and ob".ga,tions shall be accxate an6 csn~pleta,        Canapa8~ks
                                                                              shall not rrrzJce any f c ~ b ~ a E            to
                                                                                                              repesel~tztim~ a prospec<$ierearnu2
                                                                                <
                                                                              nirfich camzot be verified or make ~ - J I p r ~ n i s e ikich ca~fi0c.t
                                                                                                                                     v              be
BeeF<eEatiocshfp
GomLpaniesshall give th& Direct Sel4e.s either a 5il~riEen     agree-
                                             and
ment to 'be sig~zed both the cor~~panjr the Direct SelIsr or 2
                    by
\i~&efi statelnmlt, contai6u-g aE essen<;aI &tails ~f i&e rlatiorc,sYiip
bemeen the Direct Seller m.,d the company. Cm~~l;anies        shall
ififwnntheir D k e c i Sellers offhek IlegaI obligations, inct,nd&g a~jj
applicable Eksenses, registrations       taxes.
B,f Fees
<<
~onapanies Direct Sellers shall not ask other D k e a $eil::;s t   o
                                         fees, e
assume nrzeason&ky high e ~ ? ~ t ~ % ~ c hahing fees, fian.pn.,pLse
fees, fees f o pro~ootiond
               ~              materiais other fees related solely to
                           ~
    right to pa,i-ti@zte nr tbl: ba;os.I:~;ess,


                        ~ ~ s ~
         t e ~ x ~ h of a Direct Sr;LYer9s   rel~fionshiy       a
                                                           v~itki colrpa-
t / cornApariss
 g,           shall b     q gibacjc a~py
                             ~          urisold b.tt saleable pro&~cl
h7.ierqkoqr3i,>ehd$g promotiard imz:e8&l, sales aids and Ids, arid
            D&-& §,eB]er9s
ere,& tl~-3.,e               apigL~a1 cost thereof less a ha~dling
                                       net
.,:,aqge to th.e Direct Seller up to 1 % of the r>at purchase p i c e a2d
r.h                                    6
                                                                      "   ,
                              .
                             56
less any beae5.t ~1.ccei~,r:iedthe Direct SeZEer based cn the orlglnas
            s
:~;jri.chzse f the retxmed goods.
                                                                              Q,d Ac.i$~hqs
                                                                              AsGc~so be d.e:aE&irIed by
                                                                                         t                        code A&&&ha.3;af a-gahlsf a cornpa-
                                                                              37x7 .pera:ding cmq;1wh;ts of a Direct Seller6 conczn$ag br-ea&es sf1h2
                                                                              - JA   8
                                                                                                                                                 or
                                                                              ",ode may .blchde ter-ml:.iaj:i=n f <he @iree"iSelier's co~~krract rela-
                                                                              gionsl$p with the companydrefund sfpayments, issnance of a warning
                                                                              to the eoaxrpaqr O r its Direct SelSers, or other appropriate act-ionsa-nd
                                                                              the publica~ion such ae1ior:s 8r sanctions.
                                                                                                of
         and
r e ~ b m reEmd policies.                                                                     Ha
                                                                              C,e ~ o ~ ~ p H a f e $~ d i ~ g
                                                                                          9





B,i Relannesa<gonaegj Acconn$s                                               C."-" e ~ a p ~ DSAs~ , 
 Cade Ach2inistrdors shall establish compiai~~t
                                                                                o    -<
                                                                                             l ~ i ~ and.
Gs1qparii1.c~hall provide Direct Sellers with geriodic acco-~nts
             s                                                          son-             p
                                                                             11~^~11&01g rccedu~cs essPs,;e that receipt o
                                                                                                       and                       f eolnpl&nt is son- 

                                                                                                                                                      *     <
                                                                             fime",~~?[hk~ shor?~
                                                                                                a          and decisions are a~ta$e   within aeassh?ab!e
cfimirrg, as applicable, saies, purchases, details of eziaings, corn-
<*
    ~   =
rr~isslons,boi~uses,
                       .
                       =
                       dasc~dnts,                                 d
                                 deliveries, eanr,cella*;ionsz ~ ~~ t-h e r  time.
rleiiar~t data, irr accordacce -;~/ieh e o ~ ~ p a ~x~angemerit37i"iIb
                                     the               ~y's           7      D,f co:apanfga C Q ~ ~ ~ ~ & ~ ~
                                                                                           -
the Direct Sellers. AH rlonies du:: shall be paid 2nd anj7 w?cKno:d-         Go~nplah~ts a compa~y
                                                                                             of            z.boui: a,nother company o a 9SA shall be
                                                                                                                                       r
      s
h ~ g n ~aden a cco~maereially
            i                   i-easonabje mamier.                                                                                               " "
                                                                             ressived either by the .Code A&n:kistratiier or an kdidepandent as&&a-
B,j Edac~&ion TP2in%ngand                                                    lor, isdigi&aai DSAs shall de5~ze      details of the&-ooiin proced-mes,
Compxnies shall prsvide adequate ed~:i~aAiennd traking t m-1a13le
                                                 a             o              D,g PnbE,gatioa
                                                  i
Direct Sellers to operate etOxica1Ey. This may " aaeomplishcd by              DSAs shall pejb&& the                                        I
                                                                                                                maaICeif Y C J ~ ~ ~ ~ I ~-fqi&kji possi-
*~:~ainhg
        sessions or tixm~gh             n?anuaEs BP guides, or amdio-
                              iiii~itte11                                     ble. Pr+qted copies   be l ~ 2 ~ ~TI~;%&I?
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caa r ~ l l c j l ~ ~ e
  ~
Melx$er companies ef each DSA xpe irequested to conduct them-
                      other members.
selves fakly ty,%~z:l.ds
   W o r l d Federation of 

Direct Selling A s s o c i a t i o n s 

                     Appendix F
 Moral Suasion: Development of the U.S. Direct Selling
Association Industry Code of Ethics, Thomas R. Wotruba
                        (1995)
  0 1 9 9 5 $y Tile Dkeci: Selling Edgcati.2~ Foard2~:iol-i
1666 K Street, N.W,, S,urte 4010,  ;$Jzshingeon, 9.6.2,8006
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     Telephone ('02) 2S3-5460; Fax $82) 29337L!4s3
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Shaping the Code.. .........                     a       a         a
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3S-A Actions E;?.eiz;L~:i t l l , ~ tie .................................................... 4.7 

                       ta         &
         CodeAdrn!nls-tra!ccurs .............................................................                                4.3 

         r r ~ mking .the Code.. ............................................................ 
 4.91
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Par? Gne: Pi.e-Code Condii',.io:lsa;?d Events

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