Things to Remember when Doing Drip Marketing Drip marketing, nurturing marketing, harvest marketing, or relationship marketing—it does not matter how you call it, drip marketing will always be one of the most important methods of lead nurturing. As mentioned in the previous posts, drip marketing comes from drip irrigation. It is a process where plants are nurtured through small amounts of water all throughout its life. This way, it does not get too overwhelmed and eventually die because of too much water. You can get countless tips on how to do drip marketing, but whatever it is, make sure that you always remember these: 1. You are building a relationship. The main goal of drip marketing is to nurture your leads. When you do so, you are creating a relationship among them, which will be very essential in the lead management process. Not all of your leads will qualify. For example, if you are selling diapers for the babies, your qualified leads are mothers who have newborns and children who are three years old and below. Those who do not meet these criteria will not be offered by the product; however, you also cannot throw them away. They can be very useful once you are going to sell educational toys or apparel. With drip marketing, it is a lot easier for you to make an offer or make your current nurtured leads sales-ready. 2. You must not sell. A lot of business owners fail in drip marketing because they are selling products to their nurtured leads. First, they do not fit the qualifications you have, so there is a huge chance that they are still not going to make a purchase. Second, if they keep on seeing the word “buy” in their inbox or mailbox, they can get so annoyed and leave your business. However, you can pre-sell. It means that you can add value to your products and services by informing of the benefits of your products in their lives. On the example above, you may want to talk about the materials used in the diapers and why they are considered to be the best in the market. You can also educate your leads of the industry that you are in. They can make better purchasing decisions when they are properly educated. 3. Avoid sending marketing materials daily. Here is another misconception. Drip marketing does not really mean that you are going to bombard your leads with e-mails every day. The rule is that you are going to spend few days without sending any news, enough for your leads to be eager to hear something from you. However, you are not going the gap between one e-mail to another too long that your prospects eventually forget about you.
A lot of marketing experts suggest that you perform drip marketing every 10 to 21 days, but you can create your own time frame. Just keep in mind the general rule. 4. Come up with the best marketing material. Whether it is a brochure, ebook, report, or catalog, make sure that you take time to make it readable, intriguing, accurate, and relevant. The information that you must have in them must be extremely useful to your leads. It must also be well-researched and accurate. You do not want any of your prospects correcting you. 5. Suggest that you are an expert. You do not have to be the most knowledgeable in your niche, but you can position yourself as one of the experts. It is easier for your leads to trust the information you are giving them when you are. How do you accomplish this? Provide statistics and other related studies to your information. Content provided by: www.leadnurturing-info.com Visit our lead management software sponsor: www.leads360.com