"2005-2006 DECA Knowledge Guide"
DECA Knowledge Test Guide 2009-2010 This is a DECA knowledge review sheet designed for your study convenience. Please keep in mind that if you are planning to run for a state office, you must attain a minimum score of 90%. The 2009-2010 State Action Team would like to encourage you to look over and study this information. Start studying now! THE DECA CREED I believe in the future which I am planning for myself in the field of marketing, and management and in the opportunities which my vocation offers. I believe in fulfilling the highest measure of service to my vocation, my fellow beings, my country and my God—that by so doing, I will be rewarded with personal satisfaction and material wealth. I believe in the democratic philosophies of private enterprise and competition and in the freedoms of this nation—that these philosophies allow for the fullest development of my individual abilities. I believe that by doing my best to live according to these high principles, I will be of greater service both to myself and to mankind. DECA’s MISSION DECA's mission is to enhance the co-curricular education of students with interest in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community experience. DECA is committed to the advocacy of marketing education and the growth of business and education partnerships. GENERAL INFORMATION 2009-2010 State/National Theme: “Live Learn Lead” DECA Tag Line: “Developing Future Leaders for Marketing and Management” Identifier: AN ASSOCIATION OF MARKETING STUDENTS Official DECA Emblem: Diamond-shaped design Appears to be moving forward DECA is striving to keep pace as we go into the twenty-first century Each point of the diamond signifies a working part of the organization o CAREER TECHNICAL UNDERSTANDING or VOCATIONAL UNDERSTANDING o CIVIC CONSCIOUSNESS o SOCIAL INTELLIGENCE o LEADERSHIP DEVELOPMENT DECA’s strength and achievements are exemplified through the cooperation of the local advisor, school officials, students, parents, and business people working together. California DECA – Knowledge Test Study Guide Page 1 of 4 COMPETITIVE EVENTS Principles of Business Administration Events: (4) Principles of Business Administration Events consist of a 100 question written test, and 1 content interview. Principles of Business Management and Administration PBM Principles of Finance PFN Principles of Hospitality and Tourism PHT Principles of Marketing PMK Individual Series Events: (11) Competency Based Series Events consists of a 100 question written test, and 2 role-plays. Accounting Applications ACT Apparel & Accessories Marketing AAM Automotive Services Marketing ASM Business Services Marketing BSM Food Marketing FMS Hotel & Lodging Management HLM Marketing Management MMS Quick Serve Restaurant Management QSRM Restaurant & Food Service Management RFSM Retail Merchandising RMS Sports and Entertainment Marketing SEM Team Decision-Making Events: (6) This is a group of two members, who each complete a 100 question written test, and one role-play. Business Law & Ethics BLTDM Buying & Merchandising BTDM Financial Analysis FTDM Hospitality Services HTDM Sports and Entertainment STDM Travel & Tourism TTDM Business Operations Research Events: (5) A group of 1-3 members complete a 30-page written document, which is submitted ahead of time. On the day of their competition, they are given 10 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges have 5 minutes to ask questions. Business Services BOR Buying and Merchandising BMOR Finance FOR Hospitality and Tourism HOR Sports and Entertainment SEOR Written Chapter Team Events: (6) An entire chapter may contribute to this project. The chapter completes a 30-page written document, which is submitted ahead of time. On the day of their competition, 1-3 members from the chapter are given 10 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges have 5 minutes to ask questions. Community Service Project CSP Creative Marketing Project CMP Entrepreneurship Promotion Project EPP Financial Literacy Promotion Project FLPP Learn & Earn Project LEP Public Relations Project PRP California DECA – Knowledge Test Study Guide Page 2 of 4 Business Management and Entrepreneurship Events: (5) A group of 1-3 members complete a 30-page written document, which is submitted ahead of time. On the day of their competition, they are given 10 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges have 5 minutes to ask questions. Entrepreneurship Written ENW International Business Plan IBP Internet Marketing Plan IMP Entrepreneurship Participating-Independent ENPI Entrepreneurship Participating-Franchising ENPF Marketing Representative Events: (3) For ADC and FMP a group of 1-3 members complete an 11-page written document, which is submitted ahead of time. On the day of their competition, they each complete a 100 question written exam and are given 15 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges have 5 minutes to ask questions. TSE is an individual event with no written document to submit ahead of time. On the day of their competition there is a 100 question written exam and the student is given 15 minutes to present their speech, prepared ahead of time, to a panel of judges and then judges have 5 minutes to ask questions. Advertising Campaign ADC Fashion Merchandising Promotion Plan FMP Technical Sales Event TSE Special Activities: (4) DECA Quiz Bowl DQB Stock Market Game SMG Virtual Business Challenge Retail VBCR Virtual Business Challenge Sports VBCS Conferences Northern California LDC October 3-4, 2009 San Ramon, California Southern California LDC October 17, 2009 Los Angeles, California Western Region Leadership Conference November 12-14, 2009 Reno, Nevada Northern California CDC January 8-10, 2010 San Ramon, California Southern California CDC January 22-24, 2010 TBA California State CDC March 11-14, 2010 Irvine, California International CDC April 24 – 27, 2010 Louisville, Kentucky st 1 Interstate DECA Conference 1947 Memphis, Tennessee DECA DECA promotes an understanding of the Free Enterprise System. Career Development Conference (CDC) A DECA conference, which features competitive events. Leadership Development Conference (LDC) A DECA conference, which features officer training and leadership activities. DECA Inc. Adult governing body of national DECA. The DECA Inc. Board of Directors Sets the policies for national DECA. DECA Guide Contains the competitive event guidelines and DECA Images Catalog. DECA Dimensions Official National DECA publication. www.deca.org Web address for National DECA. Geographical Regions (4) North Atlantic, Western, Central, Southern. Levels (3) Local, State, National. Divisions (4) High School, Delta Epsilon Chi, Alumni, Professional. Delta Epsilon Chi Post secondary division of DECA. California DECA – Knowledge Test Study Guide Page 3 of 4 California DECA Active in: 1951 CA DECA Inc.: Adult governing body of California DECA. CA DECA Inc. Board of Directors: Sets the policies for California DECA. CA Advisory Board (CAB): Industry representatives that advise and validate California DECA activities. Future Horizons: Official California DECA publication. www.cadeca.org: Web address for California DECA: contains information on state officers and California DECA activities. 2 Geographical Regions: Northern, Southern. Career Technical Student Organizations (CTSO) recognized by FBLA, Skills USA-VICA, FFA, HOSA and FHA/HERO. the California Department of Education: People Executive Director (National DECA) Dr. Ed. Davis National President Ryan Dyck Western Region Vice-President John Stiles California State Director (Advisor) Brycen Woodley State President Diane Keng Vice President Southern District Angeline Dy Vice President Northern District Allie Raaker Vice President of Civic Consciousness Margaret Wong Vice President of Communications Sri Ravipati Vice President of Web Communications Michelle Mifflin Places National DECA Headquarters Reston, Virginia California DECA Headquarters Ridgecrest, California California DECA – Knowledge Test Study Guide Page 4 of 4