Website Optimization is a complex issue, but should be known by every entrepreneur
who wants to succeed on the Internet.
According to the dictionary of the Royal Spanish Academy, optimize is finding the best
way to perform an activity. Therefore, optimization of your website would make it
comply with the best possible with each of its functions.
Recall that if a site is designed only to achieve success in the Search Engines, better
known as search engines will not be successful with users as the machines do not buy,
not sell it. If, however, is intended only for individuals, difficult to achieve a good
positioning in search engines and users will not find, therefore, not sell. In conclusion, a
successful web site must comply with both their functions inevitably related to Search
Engines such as those associated with the usability by site visitors.
We have said that anyone wishing to succeed in the Internet market should make a
website that is a true "virtual branch." That is, this should be an extension of your
company and operate as a local online. For this, the site must achieve the objectives for
which it was created, must be compatible with the principles and policies of the
Company, be functional and actually transmit useful information to its users.
In order to reach a site that complies with the characteristics listed above, you must have
the help of a Web Optimizer you know how that site should work and how to achieve it.