mcm banner ad specifications by efr19747

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									              mcm banner ad specifications
                                      Please Supply all Banner Creative to
                      Email: advertising@mcmentertainment.com - Phone: (03) 9635 6684

                                   All sizes and placements
Standard Display   Image Size     File Size            Other Specifications              Locations
                   (Pixels)
Leaderboard        728x90         40k swf              Max Looping: 3 times              Take 40:
                                  30k gif/jpg                                            Top of all pages except
                                                       3rd Party tags accepted:          ‘Competitions’
                                                       Doubleclick, Facilitate, Atlas,
                                                       Eyeblaster, Eyewonder             The Hot Hits:
                                                                                         Top of all pages except
                                                       mcm media reserves the            ‘Competitions’
                                                       right to reject any creative
                                                       that could impede audio or        Movideo
                                                       video playback.. This             Top of all pages
                                                       includes ‘processor
                                                       intensive’ creative ie.           DEN
                                                       Creative that requires a large    Media Player
                                                       amount of system resources
                                                       (over 30% CPU Usage) to
                                                       run.

Medium             300x250        40k swf              Max Looping: 3 times              Take 40
Rectangle                         30k gif/jpg                                            Home, Countdown,
                                                        rd
                                                       3 Party tags accepted:            Media Player, Music
                                                       Doubleclick, Facilitate, Atlas,   pages, Artist pages,
                                                       Eyeblaster, Eyewonder             Interviews, Photo
                                                                                         Galleries, Tours, News,
                                                       DEN Media Players                 Movies, About
                                                       No audio/video streaming or
                                                       expanding ads accepted in         The Hot Hits
                                                       Media Player                      Home, Countdown,
                                                                                         Media Player, Music
                                                       mcm media reserves the            pages, Artist pages,
                                                       right to reject any creative      Interviews, Photo
                                                       that could impede audio or        Galleries, Tours, News,
                                                       video playback.. This             Movies, About
                                                       includes ‘processor
                                                       intensive’ creative ie.           Movideo
                                                       Creative that requires a large    Artists, Tracks, Genres,
                                                       amount of system resources        Media Player
                                                       (over 30% CPU Usage) to
                                                       run.                              DEN
                                                                                         Media Player

Half Page          300x600        60k swf 40k          Max Looping: 3 times              Take 40
                                  gif/jpg                                                Countdown, News,
                                                       3rd Party tags accepted:          About
                                                       Doubleclick, Facilitate, Atlas,
                                                       Eyeblaster                        The Hot Hits
                                                                                         Countdown, News,
                                                                                         About
                                                                                         Movideo
                                                                                         Home, Themes, Moods

Competition        220x220        15K static gif/jpg   Image will be displayed at        Take 40
page tile                                              90x90 px                          Competitions page

                                                       Copy required:                    The Hot Hits
                                                       5 word heading                    Competitions page
                                                       10 word sub heading
                                                       Approx 30 words description
Section            200x45          20k static                                        See Account Manager
Sponsorship                        gif/swf/jpg
Logo

Newsletter         Image Size      File Size           Other Specifications          Locations
Display            (Pixels)
Standard Banner    468x60          30k gif/ jpg        Animated gifs accepted        Take 40 & Hot Hits
                                                                                     Newsletters

Medium             300x250         30k gif/jpg         Animated gifs accepted        Take 40 & Hot Hits
Rectangle                                                                            Newsletter

Rich (Expanding)   Image Size      File Size           Other Specifications          Locations
Display            (Pixels)
Expanding          300x250         politely served:    Expands down and left.        Take 40
Medium             defualt size-   40KB                                              Home, Countdown,
Rectangle          expands to      gif/jpg/ 40k        Sound can start on rollover   Music pages, Artist
                   600x350         default swf /100k   but mute button is required   pages, Interviews, Photo
                                   rich/1mb vid        for user control.             Galleries, Tours, News,
                                                                                     Movies, About
                                                       Audio must end on rollout.
                                                                                     The Hots Hits
                                                       Not available in media        Home, Countdown,
                                                       players                       Music pages, Artist
                                                                                     pages, Interviews, Photo
                                                                                     Galleries, Tours, News,
                                                                                     Movies, About

Expanding Full     300x600         politely served:    Expands to the left only      Take 40
Page               defualt size-   50KB                                              Countdown, News,
                   expands to      gif/jpg/ 50k        Sound can start on rollover   About
                   600x600         default swf /100k   but mute button is required
                                   rich/1mb vid        for user control.             The Hots Hits
                                                                                     Countdown, News,
                                                       Audio must end on rollout.    About

Please note: Expanding Leaderboard creative not accepted

Skinnable pages    Size (Pixels)   File                Other Specifications          Locations
                                   Specification
Background         1600 x 1200     jpg or psd          If $300 production has been   Take 40
skinning or        (recommende                         booked, please supply         Home, Countdown,
Takeover           d)                                  background at the following   Channel Pages
                                                       dimensions:
                                                       http://www.mcmentertainme     The Hot Hits
                                                       nt.com/pdf/specs/Skin-        Home , Countdown,
                                                       Template-Specs.jpg            Channel Pages
                                                       .
                                                       If $1,500 production has
                                                       been booked – please supply
                                                       hi-res imagery.

OTPS               Size (Pixels)   File                Other Specifications          Locations
                                   Specification
Over the Page      535 x 510 on    politely served:    The OTP must not feature      Take 40
Ads                Home.           60k default swf     over the top of the top       Home, Countdown
                                   /300k rich/1mb      navigation bar or
                   950x600 on      vid                 competition tiles or video    The Hot Hits
                   Countdown                           asset/                        Home , Countdown,
                   page
                                                       Must be third party served
                                                       via Mediamind or
                                                       Eyewonder (otherwise
                                                       additional production
                                                       charges will be incurred)

                                                       The close button must be
                                                       prominent with an X button
                                                       and the word ‘close.
                                                       The OTP can be semi-
                                                       transparent but not
                                                       completely transparent
                                             Time on the page must be 6
                                             seconds or less. Must be
                                             frequency capped to 2 per
                                             user OTP should resolve to
                                             the medium rectangle
Video ad   Size           File               Other Specifications             Locations
           (Pixels)       Specification
Video      16:9 Size:     All content must   Maximum duration for all         Take 40, The Hot Hits, &
           800 x 450px    be supplied as a   video ads is 30 seconds. Ads     Movideo Media Player,
                          Quicktime          longer in duration will not be   DEN Partner Media
           Or             Video File.        accepted                         Players (ninemsn,
                                                                              Yahoo!7, News Ltd,
           4:3 Size:                         16:9 Size video preferred        APN)
           600 x 450px
                                             Anamorphic, letterbox (ie.
                                             black strips above & below
                                             movie) and pillarbox footage
                                             will not be accepted.

           300x250        30k gif/jpg /40k   300x250px and 728x90px
           swf/gif also   swf                swf/gif also required.
           required                          300x250 swf cannot contain
                                             any audio or require large
                                             amounts of system
                                             resources to run (ie. over
                                             30% CPU usage.)

Audio ad   Size           File               Other Specifications             Locations
           (Pixels)       Specification
Audio      n/a            Format: Linear     30 seconds maximum length        Take 40, The Hot Hits, &
                          PCM Channels -                                      Movideo Media Player
                          Stereo (LR)        The audio track must be
                          Sample Rate -      supplied uncompressed at
                          48.000 kHz         16 bit 48kHz.
                          Sample Size 16 –
                          bit
                 mcm Flash Creative Guide
The following steps outline the correct click method to use when setting up a flash banner ad for mcm media.

STEP ONE

Open a .fla file – this is the pre-compiled .swf file.

STEP TWO

The button in your Flash file should be the top-most layer on the main timeline in your movie.

Edit the properties of the button to appear as follows below.

Please use the word "clickTag" as indicated in the example - the word "clickTag" is case-sensitive, so ensure you
use the correct case or the click may not work when live.

The code below will allow our ad serving software to dynamically assign a click-through URL for your campaign.
All URLs are to be supplied separately.

NOTE: Please do not include hard-coded url’s or references to third-party sources from within your Flash
creatives.




STEP THREE

The Flash ad can now be "published”.

If further information is required, pls contact advertising@mcmentertainment.com or call (03) 9635 6684

								
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