modern car rentals by Diaryofamadband

VIEWS: 26 PAGES: 9

									                      Web Opportunities
In addition to offering a wide range of print advertising opportunities,
Modern Car Care has a host of web opportunities that can help increase brand
awareness, generate sales leads and drive traffic to your Web site.




ModernCarCare.com Audience

•    Approximately 30,000 page views each month – 14,000 visits.
•   Cross-over:
    - 36 percent cross-over between online and print audience.
    - 40 percent cross-over between online and eNewsletter audience.
    - To reach our entire audience, you must be using all three!
•   Online audience is primarily owners and operators of medium to large
    carwash facilities.
•   ModernCarCare.com also is used by owners and operators of small
    carwash facilities who do not meet the qualification criteria for a
    complimentary subscription to the print magazine.
         Run-of-Site Ad Positions
Leaderboard
Limited inventory – position available every month
Rotates with one other ad

    Value Points
    •   Receives approximately 15,000 impressions each month.
    •   Large creative format: Leaderboards typically generate
        a higher response rate than banner ads and allow you
        more space to convey your message.
    • Premium placement: Top of the page, just below the menu
        bar and above the content. According to online usability
        research, this is the first place that user eyes will look.
    • High Share of Voice (SOV): Your ad is one of only five on
        the page.
Size: 728X90 (can also support 468X60 banner)




Rectangle
Receives approximately 15,000 impressions each month
Limited inventory – position available every month
Rotates with one other ad


    Value Points
    •   Large creative format: Rectangle ads typically generate
        response rates similar to a leaderboard ad. This creative
        size will also support video.
    •   Premium placement: Located on the left side of our home
        page, just below the news, and located in the middle of
        all other pages, just to the right of our editorial content.
    •   High Share of Voice (SOV): Your ad is one of only five on
        the page.

Size: 300X250 (can also support 336X280 or 180X150)




Badge
Receives approximately 15,000 impressions each month
Limited inventory – position available every month
Rotates with one other ad

    Value Points
    •   High Share of Voice (SOV): Your ad is one of only five on
        the page.

Size: 120X60
Sponsored Links
Receives approximately 30,000 impressions each month
Limited inventory – position available every month
No rotation

    •   Sponsored text links appear at the bottom of every
        page, providing a high level of impressions and clicks
        at a very cost-effective rate
    •   Sponsored links are exclusive ad positions that do
        not rotate. You will “own” a specific slot for the duration
        of your campaign. Your ad will appear on every single
        page.
    •   According to Google research, text ads have brand
        impact as well as generate good click-through
        response
    •   Sponsored links also provide anchor text and link back
        to your Web page.

Size: Title: 30 characters; Description: 80 characters;
Target URL
              Sponsorship Opportunities
         Home Page Sponsor
         Limited inventory – position available every month
         No rotation.

             Value Points
             • Premium position: Your skyscraper ad will appear on
                 the right side of our home page. The unique vertical
                 nature of skyscraper ads allows your message to stay
                 with the reader as they scroll down the page.
             • Large creative format: Gives you plenty of space to
                 convey your message and utilize rich media.
             • Exclusive position: You “own” this ad position on our
                 home page. Every time a visitor goes to our home
                 page, your ad will appear.
             • High Share of Voice (SOV): Your ad is one of only five
                 on the page.

         Skyscraper size: 120X600




         Category Sponsor
         Limited inventory – position available every month
         No rotation

             Value Points
             • Premium position: Your skyscraper ad will appear on
                 the left side of the category page. The unique vertical
                 nature of skyscraper ads allows your message to stay
160X30
                 with the reader as they scroll down the page.
             • “Sponsored by,” along with your logo, will appear next
                 to the content category title at the top of the page.
             • Highly targeted audience! Every visitor interested in this
                 particular category will associate your brand with the
                 category subject matter. The leads you receive will be a
                 highly targeted demographic audience.
             • Large creative format: Gives you plenty of space to
                 convey your message and utilize rich media.
             • Exclusive position: You “own” this ad position on a
                 specific category page. Every time a visitor goes to that
                 category page, your ad will appear.
             • High Share of Voice (SOV): Your ad is the only one on
                 the page.

         Skyscraper size: 120X600
         Logo size: 160X30
                   E-mail Opportunities
In addition to offering a wide range of print and online advertising
opportunities, Modern Car Care’s weekly e-mail newsletter reaches 3,600
subscribers and also offers targeted e-mail list rentals.

Editorial Mission

The MCC eNewsletter is a valuable resource for carwash, detail-shop and
fast-lube owners by delivering current news, informative articles and other
Web-exclusives straight to their inbox each week.

E-mail Newsletter Audience

•   Our weekly e-mail newsletter reaches 3,600 subscribers.
•   Cross-over:
    - 52 percent of our newsletter subscribers also receive the print version
      of Modern Car Care.
    - 42 percent of our newsletter subscribers report that they visit
      ModernCarCare.com at least once per month.
    - To reach our entire audience you must be using all three!
•   Newsletter audience is primarily owners and operators of medium to
    large carwash facilities.
         Blog Sponsor
         Limited inventory – position available every month
         No rotation

             Value Points
             • Premium position: Your skyscraper ad will appear
                 on the left side of our blog page. The unique vertical
                 nature of skyscraper ads allows your message to
                 stay with the reader as they scroll down the page.
160X30       • Associate your brand with an industry expert!
             • Large creative format: Gives you plenty of space to
                 convey your message and utilize rich media.
             • Logo recognition on the home page of
                 ModernCarCare.com.
             • Logo recognition on the blog page of
                 ModernCarCare.com.
             • Exclusive position: You own the skyscraper ad on
                 our blog page. Every time a visitor goes to the blog
                 page, your ad will appear.
             • High Share of Voice (SOV): Your ad is one of only
                 five on the page.

         Skyscraper size: 120X600
         Logo size: 160X30
          E-mail Newsletter Sponsorship
          Limited inventory – position available every week
          Only four opportunities each month

          Value Points
          • Exclusive sponsorship: This position does not rotate. Only
              one advertiser can be the sponsor of each weekly issue.
          • 100 percent Share of Voice (SOV): Your ad is the only ad
              in the newsletter.
          • High impact for branding and response: Compare this to
              being the only advertiser in the print version of
              Modern Car Care!
300X250
          As the exclusive sponsor, you will receive:
          • “Sponsored by,” along with your logo, at the top of the e-
              mail newsletter.
          • Rectangle ad position in the middle of the editorial content
              and 50 characters of text.*

              *
               This ad position supports either a 300 x 250 rectangle or a
              336 x 280 rectangle. To increase the effectiveness of your ad,
              we suggest you submit 50 characters of text with your ad.




          E-mail List Rentals

          Modern Car Care offers targeted e-mail list rentals.
          Let us help you plan your next e-mail marketing campaign!
          You provide the content, and we will take care of the rest.
          *Minimum order 3,000 names
Welcome Ad
Limited inventory – position available every other week
Only 26 opportunities each year

    Value Points
    •   The largest online creative size available: This is a
        high-impact position.
    •   Exclusive position: This position does not rotate. Only
        one advertiser per week can appear in this position.
        Similar to a cover-tip on a print magazine, you own
        the entrance to the home page of our Web site.
    •   100 percent Share of Voice (SOV): Your ad is the
        only content on the screen. It does not compete with
        any editorial content!
    •   Very high response rates: We have seen anywhere
        from 5 percent to 15 percent response rates,
        depending upon the effectiveness of the creative.
        That is 10 to 20 times the typical response rate of
        other visual ad units.

    Product
    •   Your ad will appear the first time visitors enter
        our Web site during a calendar day. It will appear
        regardless of where visitors enter. They can come
        directly to our home page, from a link in our
        eNewsletter or from a search engine. The first thing
        they see will be your ad.
    •   Each visitor sees your ad a maximum of once
        per day.
    •   “Click to skip” is always present so that readers know
        how to proceed directly to the home page.
    •   15- to 20-second countdown before redirecting to the
        home page.

Size: 640X480
GIF, Flash or other rich media accepted
Maximum initial load file size: 75KB
Target URL
                     Custom eMedia Opportunities
In addition to offering a wide range of print and online advertising opportunities,
Modern Car Care has several custom eMedia opportunities.
Custom Webinar Sponsorship
Limited inventory (one per month) – only 12 opportunities each year.
Webinars are a cost-effective way to deliver information to a large, geographically diverse and
highly qualified audience.

    Value Points
    • Educate the industry
    • Exclusive sponsorship
    • Content is devoted to the topic of your choice, or our seasoned editors also can work
        with you to choose a topic that is sure to draw a crowd!

    When you sponsor a Webinar, you will receive:
    • Lead generation: You will receive the complete registration list of participants. Previous
       Webinars have drawn between 300 and 400 registrants, and 100 to 200 attendees.
    • Logo recognition in all promotional materials (print ad, eNewsletter, specialized e-mail
       marketing and online advertising).
    • Logo recognition during live Webinar.
    • Logo recognition on the Webinar page on ModernCarCare.com.
    • Your Webinar will be offered on-demand for one year after the live event.
    • Opportunity to present.
    • Ongoing lead generation: Continue to receive prospects for 6 months after the live
       event!



Custom eBook Sponsorship

    Value Points
    • Educate the industry
    • Exclusive sponsorship
    • Content is devoted to the topic of your choice. Our Seasoned editors also can work with
        you to choose an appealing topic designed to Generate high response rates!

    When you sponsor a custom eBook, you will receive:
    • Lead Generation: You will receive a complete list of people who download the eBook.
       Previous eBooks have received 400 to 500 downloads, depending on the eBook topic.
    • Logo recognition in all promotional materials (print ads, e-mail newsletter, specialized
       e-mail marketing and online advertising).
    • Logo recognition on the eBook page at ModernCarCare.com. Your eBook will be offered
       on-demand for one year after the live event.
    • Ongoing lead generation: Continue to receive leads for six months after the initial launch
       when visitors download your eBook!

								
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