Street address by hcj


									                                             HUGH TAYLOR
                                               (310) 383-7041

Seasoned marketing professional with unique communications skills delivers exceptional results. Expertise
in technology marketing, public relations, writing and content creation, demand generation, business
development, sales support and account team training. Key strengths include team management, creativity,
and innovative solutions to complex problems. Hands-on, entrepreneurial personality.

                                      PROFESSIONAL EXPERIENCE
MITRATECH, Inc., Los Angeles, CA                                                                     4/09-11/09
Strategic Marketing Advisor (Contract Position)
Guided marketing efforts at enterprise software company that specializes in Fortune 100 legal operations
    management and e-discovery solutions. Reported to CEO.
 Devised and implemented company’s product strategy and go-to-market programs to achieve growth for
    TeamConnect Legal Hold and e-discovery offerings.
 Revamped public relations strategy, resulting in media coverage and placement of by-line articles.
 Conceived and wrote marketing content, ROI calculators, and white papers that enabled account teams
    to achieve unique advantage in competitive sales situations.
 Developed and instituted the company’s first quantitative score-carding system for marketing, building
    accountability and trust for marketing in the organization.
 Led executive dialogue process that resulted in the creation of the TeamConnect Express sub-brand,
    enabling the company to enter the middle market.
 Initiated product marketing process that included target market research and product requirements,
    improving the relevance of the company’s offerings in the marketplace.

IBM, Inc., Los Angeles, CA/Westford MA                                                                7/08 to 3/09
Social Software Evangelist – Lotus Software
Senior member of Lotus Social Software Product Management Team, responsible for competitive analysis,
content creation, account team training, and client/partner product presentations, reporting to Director of
Social Software Product Management.
 Improved account team engagement with clients by creating innovative financial payback models and
    tools to calculate ROI from social software in business.
 Supported account teams with presentations and demonstrations of Lotus Connections and Quickr.
 Selected to oversee partnership with LinkedIn, driving consensus amongst diverse internal teams to fulfill
    software development and public relations deliverables on a tight deadline.
 Created and presented sales enablement training courseware, using recorded webcast to instruct IBM’s
    worldwide sales force on consultative selling techniques.
 Analyzed competitors and presented findings to influence strategic product development plans.

MICROSOFT, INC., Redmond, WA                                                                       5/07 to 7/08
Senior Marketing Manager, Public Relations – Office Business Platforms
Senior member of Information Worker (Office) Communications Team, with responsibility for all public
relations for SharePoint Technologies and Microsoft Office Project, reporting to Director of Communications.
 Developed and executed media plan that resulted in 800 pieces of coverage for SharePoint and an
     1100% media coverage increase year over year for the SharePoint Conference.
 Served as public relations lead on Microsoft’s $1.2 billion acquisition of FAST Search & Transfer,
 Drove public relations for Office SharePoint Server, one the fastest growing products in Microsoft history.
          Created the “Billion Dollar Juggernaut” story for SharePoint.

                                                  Page 1 of 3
                                            HUGH TAYLOR
                                              (310) 383-7041

            Oversaw media strategy and execution for Microsoft Search Server 2008 product launch.
            Managed 5-person external agency team with a $1 million annual budget.
            Coordinated public relations for SharePoint partners, managing a team of contractors to deliver
             more than 100 partner press releases in a year.
   Oversaw multi-stakeholder executive communications teams for Steve Ballmer and Bill Gates keynotes,
    integrating cross-divisional marketing and branding mandates.
   Teamed with cross-divisional marketing communications programs, including People-Ready Business,
    Software Plus Services, Service-Oriented Architecture, and Compliance.

SOA SOFTWARE, INC., Los Angeles, CA                                                            2002 to 2007
Vice President of Marketing Communications
Executive responsible for marketing communications at venture-backed software company, reporting to
Executive Vice President of Marketing.
 Oversaw multi-faceted marketing and public relations campaigns that propelled the startup from
    unknown to “top player” in the Service-Oriented Architecture governance software category.
 Executed marketing communications program that resulted in publishing two books, 10 by-line articles,
    and a dozen executive presentations at industry conferences.
 Achieved 300% boost in media coverage and realized #1 spot with search engines.

MEDIAHIPPO, Inc., Burbank, CA                                                                      1995 to 2001
Senior manager of Web site design and application development firm.
 Led process that landed the company on Adweek’s Top 100 list of interactive agencies.
 Oversaw sales process to win engagements with corporate Web design clients.

MBA, Harvard Business School – Marketing, Information Systems, Finance, Lebor Fellowship
BA, Harvard College – Visual and Environmental Studies
 Awarded Magna Cum Laude, Dean’s List, Harvard College Scholarship

                                     PROFESSIONAL DEVELOPMENT
   Certifications: Certified Industry Analyst Relations Professional (CIARP); Certified Information Security
    Manager (CISM) Inactive.
   Honors: MarCom Platinum Award for IBM white paper, Social Software ROI
   Ongoing Education:
             UCLA Extension School courses in software design
             Microsoft professional training course on advertising law

                                       PROFESSIONAL AFFILIATIONS
   University of California, Berkeley – Faculty Member at Graduate School of Information
   University of California, Berkeley – Faculty Member at Berkeley Law (Boalt Hall)


                                PUBLICATIONS / PUBLIC APPEARANCES
                                                  (partial list)

                                                  Page 2 of 3
                                             HUGH TAYLOR
                                               (310) 383-7041

  Event Driven Architecture: How SOA Enables the Real-Time Enterprise, with Frank Martinez, Angela
   Yochem, and Les Philips – Addison Wesley, 2008
  The Joy of SOX: Why Sarbanes Oxley and Service-Oriented Architecture May Be The Best Thing That
   Ever Happened To You – Wiley, 2006
  Understanding Enterprise SOA, co-authored with Eric Pulier - Manning, 2005
   Computer Science Bestselling Title              Independent Publishers Award

 Event-Driven Productivity Infrastructure – iSchool Conference 2008
 Closing the Loop – the Role of Governance in Unlocking SOA Business Value – SOA World, July 2007
 Alignment of Governance – Align Journal, July 2007
 New Rewards, New Risks: Mitigating SOA Risks at the Network Layer, with Sonia Luna, CPA and Steven
   Wastie, VP at Juniper Networks – IT Audit, April 2007
 Agile Compliance – COVER Story in premier issues of Align Journal, January 2007
 Sarbanes Oxley and SOA, COVER Story – Software Development Asia, August, 2006

 Best Practices in Social Software Adoption – Lotusphere Conference 2009
 The Human-Facing SOA – Microsoft BPM and SOA Conference, October, 2007
 Agile Compliance - Business Rules Forum, October, 2007
 SOA and International Multi-Threaded Compliance - HP Technology Forum, July, 2007
 Compliance and Enterprise Architecture – The IIA Amsterdam, July, 2007
 SOX and SOA – CMG Reno, 2006
 Agile Compliance – Guest Presenter, Intelligent Enterprise Magazine and Fair Isaac Webcast series, 2006
 Developing for Agile Compliance – IBM Rational Developerworks Conference, 2006
 SOA and Business Process Management – Web Services Edge Conference, 2006

 Boalt Hall – University of California - Interactions of Legal and Business Imperatives - 2009
 Graduate School of Information - University of California, Berkeley - Service Implementation - 2007
 Service-Oriented Architecture – Guest Lecturer, SSME lecture series - University of California, Berkeley
   Graduate School of Information - 2007
 SOA Basics - Marcus Evans Events - Singapore, April 2007
 SOA Basics - RA Knowledge Group – Mumbai, India, April 2007

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