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go greencultivating sustainable business
OVERVIEW
The GoGreen Conference (third year, now in Portland, Seattle and Austin,
Texas) is a unique opportunity to learn the latest in sustainable practices for
your business. This one day conference is designed to educate, motivate and
inspire you to take your green quotient to the next level and to give you ac-
tionable next steps to make your business more sustainable.
Spend a value-packed day connecting with eco-entrepreneurs + business
leaders featuring over 60 speakers from the state and region who are cutting
edge visionaries, sustainability experts and forward thinking individuals who
will provide you with the knowledge and tools needed to make your business
more sustainable.
If you are committed to or interested in making your business as sustainable
as possible and ensuring the green line is as relevant as the bottom line - the
GoGreen Conference is an opportunity you cannot afford to miss.
Whether you represent an established business looking to shake things up
by redirecting your focus to a sustainable outlook or you are an aspiring
business owner ready to build green from the ground up, this event will give
you the insight + tools needed to build a successful, sustainable business and
foster sustainable local + global economies.
Follow the latest GoGreen Conference
News + Updates on Twitter
twitter.com/gogreenconf
Become a Fan on Facebook
facebook.com/gogreenconference
PEOPlE lIkE ThEsE
ATTENDED GOGREEN 10
sEATTlE:
Co-Founder, Pacific EV
Public Works Officer, Us NAVY
hazardous Waste Reduction specialist,
Department of Ecology
Consultant, Diadem UsA Green Roofs
Environmental stewardship Committee,
Cascadia Community College
Research Analyst, Dougherty & Company
AUDIENCE VP, Operations, Eligea, llC
Business owners and leaders from the state and the region come to President, Eligea, llC
learn from their fellow business owners case studies (those compa-
VP, strategic Relationships, Eligea, llC
nies leading the way with their sustainable business practices)
Director of Community Relations, Alaska
Airlines
sustainability Account Manger, Grays harbor
Paper
Director of sustainable Initiatives, holland
America
Co-Founder, CsRhUB and EkOs International
Owner, loud Ideas
CEO, OneEnergy
Operations Chair, Clean Tech Open
Commercial Director, Americas, Marine
stewardship Council / Facing the Future
Owner, Jay Donald Construction
local Government and Community Relations
Manager, Puget sound Energy
Corporate Relations - Clean Tech, WsU
Practice leader, Tatum llC
Project Manager, service Plumbing
Group Marketing Manager, Powerit solutions
Communication Manager, Port of seattle
Director, Government Affairs, Nissan
President, sage Environmental services, Inc.
Environmental Advisor, TElUs
sr. Director, T-Mobile
Editor, seattle Weekly
Director seattle Region, Brightworks
Vice President, Urban Visions
President, Earthfix NW
PROGRAMMING-Go Green 10 seattle
TIME TRACK 1: BALLROOM TRACK 2: AZURE
EMERgIng gREEn LEAdERS: EnTREpREnEURIAL COMpAnIES LEAdIng ThE WAy
7:30-8:30 AM
Moderator Lisa Keeney | Founder, Keeney’s Office Supply
Sponsored by Matt Galvin | Founder, Pagliacci Pizza
Jeremy Jaech | CEO & President Verdiem
Kelly Ogilvie | President & CEO, Blue Marble Energy
8:30-8:45 AM KEynOTES:
KC golden | policy director, Climate Solutions
8:45-9:00 AM Seattle Mayor Mike Mcginn
9:00-9:15 AM Rob Bernard | Chief Environmental Strategist, Microsoft
9:15-10:15 AM ECO-VISIOnARIES: Creating the new Sustainable Business Landscape OpERATIOn gREEn: Build Sustainability Into your Business Operations
Moderator: Darcy Winslow | Founder, DSW Collective Introduction by Stacy Noland | Founder, Moontown Foundation
Sheri Flies | Asst. General Merchandising Manager, COSTCO Moderator: Alicia Daniels Uhlig | Director of Sustanability, GGLO
Sarah Severn | Director of Sustainability, NIKE, Inc Mark Morford | Partner, Stoel Rives
,
Joyce Lavalle | SVP Interface Americas (alumni) Kirk Myers | Manager, Corporate Social Responsibility, REI
Jean Brittingham | Strategy Director, Cambridge Programme for Molly Ray | Manager, Sustainable Partnerships, Pan Pacific Hotel
Sustainability Leadership at University of Cambridge Seattle
10:30-11:25 AM gREEn BUILdIng: The 2030 Challenge TRAdITIOnAL COMpAnIES gOIng gREEn: Sustainable Strategy for
Moderator: Sandra Mallory | Group Manager, City Green Building Long-Term growth
Margaret Montgomery | Principal, NBBJ Moderator: David Quigg | Director of Marketing, Greys Harbor Paper
Brett Phillips | Sustainability Manager, Unico Properties Stan Gent | President, Seattle Steam
Brandon Morgan | Development Manager, Vulcan, Inc. Stephanie Bennett | Planning Manager, K2 Sports
Carole Robbins | Environmental Affairs Manager, PACCAR Inc
11:30-12:30 pM dEVELOpIng yOUR SUSTAInABILITy pLAn: Framework and process gREEn yOUR BUSInESS ThROUgh TRAnSpORTATIOn: Fleets,
to Advance Sustainable Objectives Commuters, and Location
Moderator: Mary Rose | Co-Director, Network for Business Moderator: Jemae Hoffman | Seattle Dept of Transportation
Innovation & Sustainability (NBIS) Jamie Cheney | Director, Commute Seattle
Steve Rybolt | Port of Seattle/SeaTac Airport Paulo Nunes-Ueno | Transportation Director, Children’s Hospital
Yancy Wright | Sustainable Initiatives Manager, Sellen Construction Brian Lagerberg | Washington State Department of Transportation
Company Employer Program
Tina Stotz | Manager of Sustainability and Environmental Initiatives, Paul Keil | Center Director, Pitney Bowes
Holland America Line
12:45-1:40 pM STATE & LOCAL SUSTAInABILITy RESOURCES: public Sector Business IMpROVE yOUR SUSTAInABILITy CREdEnTIALS: Opportunities for
Support Continuing Education and Certification
LUnCh SESSIOnS
Moderator: Charlie Cunniff | Director, Seattle Climate Partnership Moderator: Scott Schroeder PhD/Dean of Academic Affairs |
Bob Donegan | CEO & President, Ivar’s and Kidd Valley Bainbridge Graduate Institute
Hugh O’Neill | Lean and Green Project Manager, Washington State Kate Davies | Director, Center for Creative Change, Antioch
Department of Ecology University
Soraya Dossa | Sustainability Manager, Impact Washington Kevin Maas | Founder, Farm Power
Tom Everill | President, Northwest Center
1:45-2:45 pM ELECTRIC VEhICLES: Investment, Implications and Opportunities for CARBOn FOOTpRInT AnALySIS: Tools For Measuring and Reducing
Business your Company’s Impact
Moderator: Gustavo Collantes, PhD | Washington State Department Moderator: Kevin Wilhelm | Founder, Sustainable Business Consulting
of Commerce Mike Thomas | Chief of Operations, Cochran Inc.
Mark Perry | Director of Product Development, Nissan Heidi Reyes | Vice President, Waggener Edstrom
Rich Feldman | Pacific Northwest Regional Manager, Electric John Zmolek | Vice President, Verity Credit Union
Transportation Engineering Corporation (eTec)
Ron Johnston-Rodriquez | Economic Development Director, Port of
Chelan County
3:00-3:55 pM gREEn MARKETIng & BRAndIng: Spreading your Sustainable Message ChAMBER OF COMMERCE REgIOnAL LEAdERShIp COnFEREnCE:
Top Sustainable Sector Update
Introduction by Shelley Balanko | Vice President Ethnographic Research,
The Hartman Group Moderator: Gregg Small | Executive Director, Climate Solutions
Moderator: Marty McDonald | Founder + Creative Director, Egg Energy Efficiency: Ash Awad | Vice President, Energy Services, McKinstry
James Curleigh | President & CEO, KEEN Footwear Wind/Renewable Energy: Tom MacLean | Manager of Customer
Joe Whinney | Founder, Theo Chocolate Renewable Energy Programs, Puget Sound Energy
Katie Seawell | Director Shared Planet Marketing, Starbucks Smart grid: Dr. Mani Vadari | Vice-President Energy Infrastructure,
Battelle Energy Technology
4:00-5:00 pM gROWIng gREEn IdEAS: Funding for Sustainable Business SOCIAL MEdIA And yOUR SUSTAInABLE MESSAgE: Maximizing
Implementation Outreach through Online Forums
Moderator: Maud Daudon | President & CEO SNW Securities Corp. Moderator: Nik Blosser | Founder and President, Celilo Group
Aaron Fairchild | Managing Partner, g2b ventures Gabriel Scheer | Founder, Re-Vision Labs
Michael Butler | President, Cascadia Capital Ross Reynolds | Host, The Conversation, KUOW
Sue Taoko | President, ShoreBank Cascadia Enterprise Ricardo Robago | PCC Natural Markets
5:00 pM nETWORKIng RECEpTIOn
Featuring Snoqualmie Winery, Fish Brewing Company and Honest Tea
PROGRAMMING-Go Green Portland 09
7:30-8:30am RegistRation/CheCk-in (MAIN LOBBY)
8:35am WeLCoMe/keYnote FOOD hosted by Oregon Tilth (MAIN LOBBY)
Introduction by Margie Harris/Energy Trust of Oregon ELECTRIC VEHICLES hosted by Business Oregon
kate Brown, oregon secretary of state (MEZZANINE)
SMART GRID hosted by Silver Springs (MEZZANINE)
9:00am Remarks by Susan Anderson/Director, Bureau of
WATER hosted by Portland Water Bureau (MEZZANINE)
Planning & Sustainability
12:30pm gReen giant aWaRds CeReMonY
aLL-gRoUP PaneL session (Main stage)
Presented by Steve Clark/President, Portland Tribune &
2009 Best Sustainable Businesses Showcase: Live
Community Newspapers
Case Studies from Portland’s BEST Business Award
Winners + Oregon’s 100’s Best Green Companies
1:00pm BLUe skY visionaRY aWaRd
Moderator Susan Anderson/Director, City of Portland’s Bureau of
Presented by Patrick Reiten/President, Pacific Power
Planning & Sustainability
Panelists Anne Weaver/CEO, Elephants Delicatessen (Oregon’s
100 Best Green Companies) 1:15pm BReakoUt sessions
Allison Sokol-Blosser/President, Sokol-Blosser Winery session 1 Writing Your Sustainability Plan: Process and Framework
(Oregon’s 100 Best Green Companies) (MAIN THEATER)
Kirby Jones/Refind Furniture (2009 BEST Product or Moderator Marsha Willard/Founder, Axis Performance Advisors
Service) Featuring James Curleigh/CEO, KEEN
Kimberley Sackman/EPSON, Inc. (2009 BEST Large Clark Brockman/Director of Sustainable Resources,
Business Winner) SERA Architects
10:00am ReMaRks BY goveRnoR ted kULongoski Mark Morford/Partner, Stoel Rives
Introduction to Governor Kulongoski by Patrick Reiten/
President, Pacific Power session 2 Authentic Storytelling in the Age of Greenwashing
(STuDIO THEATER)
10:15am aLL-gRoUP PaneL session (Main stage) Featuring Gary Hirsch/Founder, On Your Feet
Eco-Visionaries: Creating the New Sustainable Scott Davis/Founder, From the Rooftops
Business Landscape
Moderator Darcy Winslow/Founder, DSW Collective
Panelists Sheri Flies/ General Merchandising Manager, Costco 2:30pm BReakoUt sessions
Wholesale Corporation session 1 OREGON ON THE LEADING EDGE:
Joyce LaValle/Senior Vice President of Marketing, Public + Private Initiatives Creating Economic
Interface Americas Opportunity (MAIN THEATER)
Sarah Severn/Director of Horizons Sustainable Business Moderator Rob Bennett/Executive Director, Portland+Oregon
and Innovation, Nike Inc. Sustainability Institute
Panelists Sattie Clark/Founding Board Member, VOIS
11:00-11:15am BReak Elin Shepard/State of Oregon
Gillian Floren/Climate Prosperity Project + Greenlight
11:15am BReakoUt sessions Greater Portland
session 1 ELECTRIC VEHICLES: session 2 CARBON FOOTPRINT ANALYSIS:
Investment, Implications + Opportunities for Business Tools for Measuring and Reducing Your Company’s
(MAIN THEATER) Impact (STuDIO THEATER)
Remarks by Jeff Cogen/Commissioner, Multnomah County Moderator Josh Skov/Principal, Good Company
Moderator Mark Brady/Clean Tech Industry Strategist, Panelists Erin Fitzgerald/Director of Marketing, Shorebank Pacific
Business Oregon Joe Prewett/Vice President, Coffee Bean International
(Oregon Business Development Department) Brodie Hylton/Manager, Zipcar
Panelists Jeff Cogen/Commissioner, Multnomah County
Mark Perry/Director, Product Planning & Strategy,
Nissan Americas 3:30pm BReakoUt sessions
Charlie Allcock/Director of Economic Development, session 1 SOCIAL MEDIA AND YOuR SuSTAINABLE MESSAGE:
Portland General Electric Maximizing Outreach through Online Forums
(MAIN THEATER)
session 2 IMPROVE YOuR SuSTAINABILITY CREDENTIALS: Moderator Nik Blosser/Co-Founder and President, Celilo Group Media
Opportunities for Continuing Education + Certification Featuring Michelle Peterman-Hunt/Vice President of Marketing,
(STuDIO THEATER) Kettle Foods
Moderator Ruta Stabina/university of Oregon Sustainability Kate Bailey-French/Vice President of Marketing, gDiapers
Leadership Program John McPhee/Anvil Media
Featuring Scott Marshall/Associate Dean, Portland State
university session 2 GROWING GREEN IDEAS:
Mike Mercer/Executive Director, Northwest Earth Funding Options for Sustainable Businesses
Institute (STuDIO THEATER)
Carrie Farrar/Sustainability Program Manager, Moderator Colin Sears/ Sustainable Industries Manager, Portland
Standard Insurance Company Development Commission
Featuring Kipp Baratoff/Principal, Equilibrium Capital
12:15pm: LUnCh & LeaRn Dan Weldon/Vice President of Eco-Banking Division,
with top 10 sustainability growth sectors umpqua Bank
(Main LoBBY + MeZZanine) Linda Weston/President and Executive Director, Oregon
WIND ENERGY hosted by Oregon Wind Coalition Entrepreneurs Network
(MEZZANINE)
SOLAR hosted by Solar Oregon (MEZZANINE) 4:30pm netWoRking ReCePtion (Main LoBBY)
GREEN BuILDING hosted by CASCADIA (MAIN LOBBY) Featuring Full Sail Brewing, Rain Organics Vodka and
WAVE ENERGY (MAIN LOBBY) Missionary Chocolates
ENERGY EFFICIENCY hosted by Energy Trust of Oregon
(MAIN LOBBY)
AGRICuLTuRE hosted by Department of Agriculture
sAMPlING OF sPEAkERs - GoGreen 10 seattle
Michael Patrick McGinn | Mayor, seattle
Mayor McGinn has been active in politics, law, and environmental advocacy since graduating
college. After moving to Seattle to attend the University of Washington Law School, he served
as president of the Graduate and Professional Student Senate, where he led campaigns to pro-
vide better housing and health benefits for students. McGinn chaired the local chapter of the
Sierra Club, where he oversaw work on state and local issues, and served on the organization’s
national political committee. McGinn left the law firm to found Great City – a Seattle non-
profit that brought together neighbors, environmentalists and business leaders advocating for smart and responsible
urbanism as the solution to many local, economic and environmental challenges.
Rob Bernard | Chief Environmental strategist, Microsoft
Rob Bernard is responsible for defining and implementing the global strategy for the com-
pany’s environmental efforts. In this role he oversees the company’s environmental impact at
all levels including: working with product groups to create technology innovations in soft-
ware and hardware that can help enable customers to minimize their impact on the environ-
ment, helping accelerate scientific breakthrough on environmental issues, assuring respon-
sible business practices that work to reduce the company’s direct and indirect environmental
impact, and working with partners in industry, government and non-government to engage on global environmental
issues. He attended the Wharton School of Business where he earned his MBA.
kC Golden | Policy Director, Climate solutions
KC is Policy Director for Climate Solutions, a regional “do-tank” pioneering practical and
profitable solutions to global warming. He serves on the boards of 1Sky, the US Climate Ac-
tion Network, and Energy Northwest. KC has worked in the public sector as a special advisor
to Seattle Mayor Paul Schell, where he helped launch the program to make Seattle City Light
the first large electric utility producing no net carbon. He has also served as Energy Policy
Director for the State of Washington, and is a former Executive Director of the Northwest
Energy Coalition. He was named one of Seattle Magazine’s Power 25 most influential people, and it’s #1 Eco-Hero.
sarah severn | Director of stakeholder Mobilization: sustainable
Business and Innovation at Nike
Originally recruited in 1993 to establish a consumer insights department in Nike’s European
headquarters, Sarah relocated in 1995 to Nike’s World Headquarters in Beaverton, Oregon
as Global Director of the Environmental Action Team. From 1995 to 2000 she led the com-
pany’s early efforts to integrate sustainability into the business, from operations through to
product design and manufacturing. For the past 12 years she has lead Nike’s efforts around
climate change and most recently has been working on Nike’s climate change advocacy strategy. She is bringing this
experience into a new role as a Director of Mobilization which will focus on collaboration and engagement as a core
strategy for scaling up the business sustainability agenda. Sarah served on the Pacific Northwest regional council of
the President’s Council for Sustainable Development from 1995 to1997, the board of The Natural Step U.S from 1997
to 2004 and the State of Oregon Governor’s Climate Change Integration Group from 2007-2008. Currently she serves
on the Advisory Boards of Sustainable Northwest and the Oregon Natural Step network and on the board of Focus
the Nation. Sarah is a Senior Fellow of the Cambridge Programme for Sustainability Leadership and is a core faculty
member of the Prince of Wales and University of Cambridge Business and Environment Programme.
sAMPlING OF sPEAkERs - GoGreen 09 Portland
Governor Ted kulongoski
Winning reelection in 2006, Kulongoski remains committed to ensuring every Oregon child
receives the educational opportunity to succeed and ensuring every student can access higher
education or vocational training. In the 2007 legislative session, he championed record invest-
ments in pre-K-12 and post-secondary education, including the largest dedication of funding
for financial aid in the state’s history. Kulongoski also took the lead on renewable energy by
establishing a new standard that will require 25 percent of the state’s electricity to come from
renewable sources by 2025. He continued his fight against global warming by requiring greenhouse gas levels to be
reduced to 10 percent below 1990 levels by 2020. Governor Kulongoski also led the charge to create a Rainy Day
fund – the first in the state – so that Oregon is prepared to weather the next economic downturn without being forced
to make drastic cuts to critical services for Oregon’s children and families
kate Brown/Oregon secretary of state
After spending most of her childhood in Minnesota, Kate earned a B.A. in Environmental
Conservation from the University of Colorado and earned her law degree at Lewis and Clark
College in Portland, Oregon. Brown has taught at Portland State University, and practiced
family and juvenile law. She served in the Oregon House of Representatives from 1991 to
1996 and then won election to the Oregon State Senate. In 2004 she was elected by her col-
leagues to be the first woman to serve as Oregon’s Senate Majority Leader. In 2008, she was
elected Oregon’s 24th Secretary of State and subsequently was appointed by Governor Kulongoski to chair the Oregon
Sustainability Board. Secretary Brown has led successful efforts to make Oregon’s state government open and acces-
sible, helped to fund a comprehensive review of Oregon’s ethics laws, spearheaded legislation creating a searchable
online campaign database and reformed Oregon’s initiative process.
Darcy Winslow/Founder, DsW Collective, llC
Darcy Winslow has been a pioneer and active practitioner of sustainability frameworks and
principles, exploring and experimenting with the application of these to all aspects of busi-
ness. Darcy worked at Nike, Inc. for over 20 years and held several senior management po-
sitions within the business. She most recently served as General Manager for Nike’s Global
Women’s Fitness Business and as Senior Advisor to the Nike Foundation, which seeks to
empower disadvantaged girls ages 10 to 19 years, through poverty alleviation and creating
economic livelihood opportunities.Winslow received her BS in exercise science and MS in exercise physiology and
biomechanics, and is a 2003 graduate of the Stanford Executive Program. She currently serves on the Board of Advi-
sors for World Pulse Media/Pulse Wire; Greenopolis; The Cloud Institute for Sustainability Education, and the Council
for Responsible Sport.
James Curleigh/President and CEO, kEEN, Inc
Prior to his current position at KEEN, Curleigh served as the President and CEO of Salomon
North America where he led a Team focused on brand passion and product innovation. In
his 12 year tenure at Salomon, he was part of the leadership team responsible for Salomon’s
surge in Winter sports and the successful extension into the Outdoor Category with Foot-
wear, Apparel, and Accessories. He has also had various levels of engagement with other Sa-
lomon related companies which include Bonfire Snowboarding, Arc’teryx, TaylorMade Golf,
Atomic, and Suunto. Prior to Salomon, he had a successful career in consumer goods at Mars, Inc. where he was
directly involved with business strategy, brand extensions, and Olympic sponsorship.
sAMPlING OF sPEAkERs - GoGreen 10 seattle
host | kUOW (NPR Affiliate) Director shared Planet Marketing starbucks
Founder | ReVision labs Founder | Theo Chocolate
Founder and President | Celilo Group Founder + Creative Director | egg
Manager of Customer Renewable Energy Programs President & CEO | kEEN Footwear
| Puget sound Energy Vice President Ethnographic Research | The hart-
Vice President, Energy services | Mckinstry man Group
Executive Director | Climate solutions Economic Development Director | Port of Chelan
Vice-President Energy Infrastructure | Battelle County
Energy Technology Pacific Northwest Regional Manager | Electric
Executive Vice President | Verity Credit Union Transportation Engineering Corporation (eTec)
Vice President | Waggnener Edstrom Director of Product Development | Nissan Ameri-
cas
Executive Vice President | Cochran Inc.
senior Energy Policy Advisor | Washington state
Founder | sustainable Business Consulting Department of Commerce
Dean of Academic Affairs | Bainbridge Graduate sustainability Manager | Impact Washington
Institute
President | Ivar’s and kidd Valley
Director, Center for Creative Change | Antioch
University Director | seattle Climate Partnership
President | Northwest Center lean and Green Project Manager | Washington
state Department of Ecology
Founder | Farm Power
sustainable Initiatives Manager | holland America
Center Director | Pitney Bowes line
Washington state Department of Transportation sustainable Initiatives Manager | sellen Construc-
Employer Program tion Company
Transportation Director | Children’s hospital Port of seattle | Port of seattle/seaTac Airport
Director | Commute seattle Co-Director | NBIs
seattle Department of Transportation Development Manager | Unico Properties
Environmental Affairs Manager | PACCAR Inc Principal | NBBJ
Planning Manager | k2 sports Group Member | City Green Building
President | seattle steam sVP Interface Americas (Alumni)
Director of Marketing Greys harbor Paper Asst. General Merchandising Manager | COsTCO
Founder | Moontown Foundation strategy Director | Cambridge University
Director of sustainability | GGlO Founder | DsW Collective
Manager, Corporate social Responsibility | REI Director of sustainability, NIkE, Inc. | Nike
Manager, sustainable Partnership | Pan Pacific Chief Environmental strategist | Microsoft
hotel seattle
Mayor of seattle
Partner | stoel Rives
Policy Director | Climate solutions
President | shoreBank Cascadia Enterprise
President & CEO | Blue Marble Energy
President | Cascadia Capital
Founder | Pagliacci Pizza
Managing Partner | g2b ventures
Founder | keeney’s Office Plus
President & CEO | sNW securities Corporation
sPONsORs/ExhIBITORs - seattle
sPONsORs/ExhIBITORs - Portland
COMMUNITY PARTNERs - seattle and Portland
