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									 State of Illinois
 Pat Quinn, Governor
 Department of Human Services
 Michelle R. B. Saddler, Secretary




                                                                                Online
Fall 2009 Volume 30, No.1




         Creating
      Staying Power
                                       State and Community Partnership
                                     Spreading the Word through Advocacy
                                                          
                                          Prevention forum www.prevention.org
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                                                    Departments

                                                	 4	       Editor’s	Note

                                                	 5        Noteworthy

                                                	 8	       Prevention	Profile	
                                                           Al Orsello
                                                           The Prevention Partnership, Inc.


                                                	 10       Tips	from	Training
Features                                        	      	   Sustainability Planning



12 	 Keeping Successful Prevention Efforts in   	 14       Leading	Questions
                                                           Is Sustainability the Key to
      the Public Eye                                       Staying Power?


                                                	 24       Resources
16	   Partners Across the State Speak Out

                                                	 30       The	Last	Word
                                                           Beth Glaister
18 	 Spreading the Word through Advocacy
                                                	
20 	 Sustainability:	A	State and Community
      Partnership                               	



22    Looking Beyond the SDFSC Grant
Volume 30, No. 1
Fall 2009
Prevention Forum is published online three
times yearly. It is provided free of charge to
subscribers in and outside Illinois. For
                                                   EDITOR’S
subscription information, visit Prevention
Forum Magazine on the Web site or contact
Prevention First at the address or telephone
                                                  Sustainability, as I recently discovered, is a
number listed below.                              critical word. The need to sustain, whether
                                                  it be prevention services, the economy,
Published by                                      agriculture or the environment, is all around
Prevention First
                                                  us. Webster’s Online, in a broad sense,
Executive Director                                defines sustainability as the capacity to carry
Karel Ares                                        on over a prolonged period.

Director of External Affairs                      So how do we carry on, despite all the
Tari Marshall
                                                  challenges that come our way? Earlier
                                                  this year, the substance abuse prevention
Managing Editor
Manjula Batmanathan-Rigg                          and treatment services faced the daunting
                                                  challenge of enduring or succumbing to
Art Director                                      state budget cuts. We saw some agencies
Rich Chamberlain                                  close their doors, fellow prevention workers
                                                  lose their jobs, and critical services aimed
Contributing Editors
Bridget Ingebrigtsen                              at keeping kids and communities drug-free
Dawne Simmons                                     being eliminated.

Contributors                                      Prevention First was not spared. We received fewer grant dollars and had to explore
Beth Glaister
                                                  ways to cut costs without compromising our services to the prevention field.
Jessica Stiffler
Mary Ellen Shannon                                The situation forced us to make some tough choices including ceasing print of
Mary Simon                                        Prevention Forum magazine. The question we asked ourselves was, “How can we
Susie Law                                         continue to provide Forum to our readers without the cost of printing?” We needed
                                                  to sustain our publication so the field could continue to receive noteworthy news,
Sections of this magazine are protected by
copyright. No part of this publication may        the latest best practices in drug prevention strategies and up-to-date resources.
be reproduced or reprinted without the
express permission of the copyright owner.        That is why you are reading this issue as an electronic publication instead of a print
All requests for reprint must be initiated
                                                  magazine. We sought hidden opportunities that lay beyond our challenge and chose
by contacting the managing editor at
communications@prevention.org.                    the best viable option. The new Prevention Forum Online and its Digital Edition
                                                  allows you to share this Editor’s Note with your coworkers via e-mail, Facebook
Article Submissions: All material should be       or Twitter, translate your favorite article into Spanish or even post your comments
submitted on compact disc using Microsoft
                                                  online for others to read. This is how we chose to sustain Prevention Forum and
Word or via e-mail by sending a Microsoft
Word or text-only attachment to                   along the way, we enjoyed discovering the potential our online publication holds for
communications@prevention.org. Contact the        our readers. We hope you will too.
managing editor for further specifications,
upcoming topics or special considerations.
                                                  As always, we continue to learn – from each other at Prevention First and from
All submissions must contain author’s
name, address, telephone number and               others across the state. And we welcome your comments and feedback.
e-mail address, if applicable. All articles
become the property of Prevention First.
Articles will not be returned to the author.
Submission of articles is not a guarantee of
publication. All submissions are subject to
editing.

For more information, contact:
                                                  Manjula Batmanathan-Rigg
Prevention First                                  Managing Editor
2800 Montvale Drive
Springfield, IL 62704
800.252.8951, ext. 113
communications@prevention.org

                                                                 
                                                 Prevention forum www.prevention.org
An Addictive Habit Lingers
Dan Simmons, Chicago Tribune, Section 1, August 25, 2009, Page 4
Despite new laws limiting where people can smoke, cigarette tax hikes and pressure from friends
and family to quit,
21 percent of Illinois
adults keep lighting up.
While the rate is down
from the 34 percent
who smoked in 1984,
Illinois smoking is still
above the national
average of 19 percent.
The article provides
testimonials from
smokers, but more
importantly, includes
charts showing the
annual percentage of
Illinois residents, by
race/ethnicity, age and
sex, who are “current
smoking adults.”


U.S. Labor Department announces dates
for 4th Annual Drug-Free Work Week
www.dol.gov/drugfreeworkweek
The U.S. Department of Labor encourages public and private community organizations to
participate in the 4th Annual Drug-Free Work Week, which will take place October 19-25.
This public awareness campaign, held each October, emphasizes the importance of drug-free
workplace programs to help prevent workplace alcohol and drug use, and encourages workers
with alcohol and drug problems to seek help. This year’s campaign will have a special focus on
the benefits drug-free workplace programs bring to American families and communities most
noticeably providing a safe and healthy environment for workers, which results in a productive
workplace for employers.


National Suicide Prevention Lifeline
http://mentalhealth.samhsa.gov/cmhs/nspi/
SAMSHA is moving to provide urgent funding to suicide prevention centers around the nation
that are dealing with the enormous hardship brought by the economic downturn. Many of these
centers must cope with a sharp rise in the number of callers in crisis (often because of financial
problems). At the same time, these centers are threatened with significant cutbacks in funding
from state and local governments and other sources of support. The 24-hour National Suicide
Prevention Lifeline at 1.800.273.TALK (8255) will route calls to the crisis center closest to the
caller. The SAMSHA site also lists the warning signs of suicide.




                                                             
                                             Prevention forum www.prevention.org
National Youth Anti-Drug Media Campaign
Launches New Advertising Focused on
Meth Prevention, Treatment and Recovery
www.MethResources.gov
The White House Office of National Drug Control Policy launched a new anti-meth
advertisement campaign in Missouri and across the country in September with focus on 16
states where meth prevalence, and lab seizures and incidents, are high. Illinois is included on the
list. The National Youth Anti-Drug Media Campaign’s new Anti-Meth Campaign focuses on
preventing meth use and raising awareness about treatment and recovery. The target audience
for this campaign is young adults ages 18 to 34, as well as family and friends of someone who
may be using meth. This young adult target was specifically chosen because meth initiation and
usage rates are highest in this age group. The campaign’s TV, billboard, radio, print and online
ads will run through November 2009.


Exercise, Fitness and Drinking
French, MT. Do Alcohol Consumers Exercise More? Findings from a National Survey. “American
Journal of Health Promotion,” September-October 2009, 1209-1212.
Regular drinkers – regardless of consumption – get more exercise than teetotalers, according to
an article which appeared in the September issue of the American Journal of Health Promotion.
The correlation was strongest with heavier drinkers, who “were more likely to exercise than
light drinkers and exercised for more minutes,” said lead researcher Michael French, a professor
of health economics at the University of Miami. Though it seems counter-intuitive, there are
several plausible explanations, according to French. Some drinkers may use exercise to negate
the calories in alcohol. Others might have a thrill-seeking nature. French added that the benefits
of exercise wouldn’t be worth the negative effects of heavy drinking.


One in 10 Binge Drinkers Get Behind the
Wheel
www.msnbc.msn.com/id/32633323/ns/health-
addictions/
One in 10 binge drinkers got behind the wheel
the last time they drank heavily. And half of those
drivers left from a bar, restaurant or nightclub
after downing five or more drinks, a new study has
found. The study is the first to try to measure the
likelihood someone will drive after binge drinking.
It suggests a need for stepped-up efforts to prevent
bars and restaurants from serving people after
they are intoxicated, according to its authors at
the Centers for Disease Control and Prevention.
Binge drinking is a main factor behind more
than 11,000 deaths annually from alcohol-related
motor vehicle crashes, said Dr. Timothy Naimi, an
epidemiologist with the CDC’s alcohol program.
The full report is published in the October issue
of the American Journal of Preventive Medicine.


                          
          Prevention forum www.prevention.org
The 2009 Midwest CMCA Regional Training
The Youth Leadership Institute will conduct its 2009 Midwest Regional Training on November
2–3 in Minneapolis, Minnesota. The training will focus on creating and sustaining coalitions,
and key strategies for recruiting and maintaining strong, effective and diverse youth and
adult coalition members. Additionally, the two-day training also provide an introduction to
Communities Mobilized for Change on Alcohol (CMCA), a nationally recognized model that
has been proven to be effective in reducing youth alcohol access in multiple communities across
the country. For more information and to register online, visit www.yli.org/cmca.


The School Bully in Cyberspace
The Challenge, Vol. 16, No. 1, September 2009
Teens live in a media and digitally
rich environment where, along
with the benefits, come new risks as
technology advances. One disturbing
trend is the increasing number of
youths who report being victims of
cyber bullying, a form of electronic
aggression. Cyber bullying is now a
pervasive and growing problem that
can have devastating effects on young
lives. A recent study suggests that
35 percent of youths report being
victims of Internet harassment at
least once. The Challenge newsletter
devotes the September issue to
this topic, and assists schools and
administrators with ways how to
combat cyber bullying.


Illinois Higher
Education Center Restructuring
esdavidson@eiu.edu
After 30 years of service to Eastern Illinois University and the State of Illinois higher education
alcohol, drug and violence prevention system, Becky Markwell retired on July 31, 2009. As
a result of Becky’s departure, Eastern Illinois University is restructuring the Illinois Higher
Education Center in many different ways. Effective August 3, 2009, the Office of Safety
Programs, the department overseeing the Illinois Higher Education Center was discontinued and
oversight of the center was transferred to the Eastern Illinois University Health Service’s Health
Education Resource Center (HERC). Eric S. Davidson, associate director and IHEC project
coordinator for Eastern University Health Service, welcomes questions or comments during the
transition period.




                                                             
                                             Prevention forum www.prevention.org
 PRevention PRofile

Albert Louis
Name: Albert Louis Orsello, MS
                                       Orsello
Occupation: Chief Executive Officer (CEO)

Agency: The Prevention Partnership, Inc.

What is The Prevention Partnership, Inc.?
The Prevention Partnership, Inc. is a minority-governed,
community-based grassroots/organic nonprofit with a
mission statement of “Enhancing the development of
youth, their families and communities, through education,
prevention, intervention and health promotion programs.”
“We believe that a healthy individual cannot function in
an unhealthy family, school, community or workplace and
remain healthy,” said Orsello. “Leaders and change agents
must search for meaningful and vigorous whole-system
interventions.” Orsello said the agency has always used a
systems approach in its prevention and health promotion
programming. The agency budget has grown from $35,000
a year to $1.2 million in 2004, the agency’s largest to-
date. This year’s projected budget is $750,000. The agency
currently operates eight programs and maintains six full-time staff.

What are your current duties and responsibilities?
“As CEO of The Prevention Partnership, Inc., my primary responsibilities are to provide overall leadership, management and
supervision including the oversight of the implementation of all agency-funded and contracted programs,” explained Orsello. “In
addition, I am also responsible for identifying, developing and securing new revenue streams, developing new projects, and guiding
strategic planning with staff and board members. As a member of the board of directors, I also address the current and emerging
needs of the agency, as well as report on the progress of all of our current programs at regularly scheduled board meetings.”

How long have you been with the organization?
“I co-founded the agency in 1987 with Luther Syas, executive director of the Learning Network, Inc.,” said Orsello. He was
introduced to Syas after he moved to Chicago in 1982 from St. Paul/Minneapolis, Minnesota by former Ald. Danny K. Davis, 29th
Ward in Chicago. The Prevention Partnership, Inc. grew from an interagency collaboration involving two Chicago agencies – The
Learning Network, Inc. and the Right Way – and an agency in St. Paul/Minneapolis, Person Education Development Education.
In 1984, the directors of these agencies formed The Partners in Prevention Program, which was later changed to The Prevention
Partnership, Inc. Syas is currently the board chair and Congressman Davis is an emeritus board member.


                                                              
                                              Prevention forum www.prevention.org
What drew your interest to the Prevention field?                    Inc. depends on public sources for 98 percent of its funding.
“As chairman of the counseling department at a high school in       Orsello said, “Although we have tried to secure funds from
the Archdiocese of St. Paul and Minneapolis in 1971, students       the private sector on numerous occasions to date, we have
would come to me to talk about their alcohol and other drug         not been very successful.” Approximately 95 percent of the
use,” Orsello said. “The school administration and teachers         agency’s funds go to provide direct services and 5 percent for
were very concerned that they were ill prepared to deal with the    administrative costs. “Our vision of the immediate future is
specific problems related to the alcohol and drug use of their      to stabilize the agency by telling our story to the private sector
students. Given my background and training, and as chair of the     and establishing an Endowment Fund,” said Orsello.
department, I initiated group counseling sessions to respond to
this need and conducted staff development and parent education      What is your message to professionals in the
programs.” The program, Orsello noted, expanded over the            field across Illinois?
next few years and was identified as a model program by the         “All sectors of the field representing the continuum of care
Minnesota Department of Human Services and exemplary                from prevention, referral, treatment and aftercare must unite
by the U.S. Office of Education. “In 1978, I incorporated           to leverage resources both human and financial as we serve
Person Education – Developmental Education, a nonprofit in          the youth, families and communities of this great state,” said
Minnesota and we began working with public and nonpublic            Orsello. “Dedication, commitment and perseverance are
schools in the six metropolitan counties in the state,” he added.   essential in human service agencies in helping develop and
                                                                    provide ‘Healthy People in Healthy Systems’.”
Who are the agency’s partners?
“As our name indicates, we knew from the beginning that             To learn more about The Prevention Partnership, Inc.,
effective collaboration and forming partnerships were necessary     visit www.p2online.org.
to effectively address prevention issues,” said Orsello. “The
Illinois Department of Human Services has been a major
partner since our beginning.” The Prevention Partnership, Inc.
also partners with the Illinois Department of Public Health;           The Prevention Partnership, Inc.
CSAP Central CAPT; City of Chicago’s Departments of Human
Services, Public Health and Public Schools; Community                             SucceSSeS
Economic Development Association of Cook County (CEDA)
Head Start Centers; The Chicago Foundation for Women; and             1987
many other local and community-based agencies.                        Initiated Alcohol and Other Drug Abuse Prevention
                                                                      Services, a first in the Austin Community, and in 1993
How do you overcome the challenges faced by                           initiated HIV/AIDS Prevention Services in the Austin
your organization?                                                    Community.
“We have utilized a ‘classical organization development process’
in addressing our challenges and have tried to turn them into         1991
opportunities,” Orsello said. “The dedication, commitment and         Recipient of a CSAP Conference Grant, to place the
loyalty of our staff, past and present, are the main reasons why      first Prevention Track of Alcohol and Other Drugs in
we continue to be in existence and true to our mission.”              the Region V Head Start Conference (Illinois, Indiana,
                                                                      Michigan, Minnesota, Ohio and Wisconsin), held at the
Explain some critical steps taken that have                           Chicago Hilton Towers.
resulted in measurable success.
Orsello said, “Since our beginning, we have valued and                2002
integrated evaluation into all of our programs. Initially we          Initiated and managed the first HIV/AIDS and
collected process evaluation and as the prevention field grew,        Substance Abuse Legislative Breakfast, co-chaired
we learned how to evaluate prevention outcomes.” He added             by Congressman Danny K. Davis from Illinois, and
that the agency collaborated with several reputable institutions      Congresswoman Donna Christian Christiansen from
of higher education and organizations to measure success on           the Virgin Islands, held at the Hyatt Regency in
national cross-site evaluations.                                      Washington, D.C. on Capitol Hill.

In this economic climate, what is your plan to
                                                                      2008
                                                                      The agency’s Peer Leadership Prevention and Parent
maintain sustainability of programs, partnerships                     Involvement Program was recommended to the CSAP
and funding?                                                          by the Illinois Department of Human Services as the
“With a budget of under $1 million and a modest reserve,
                                                                      “State’s Most Promising Prevention Program” and is now
this is a major concern,” Orsello stressed. “We will engage and
                                                                      being considered for placement on the National Registry
focus, sharpen our agenda, and maintain and develop strategic
                                                                      of Effective Programs.
alliances to continue our work.” The Prevention Partnership,

                                                              
                                              Prevention forum www.prevention.org
Sustainability	Planning
By Felicia Roberson and Jim Paoni

Ever	wondered	what	the	word	
‘sustainability’	really	means,	or	when	to	
start	planning	for	sustainability?	Have	
you	asked	yourself	what	needs	to	be	
done	to	sustain	prevention	efforts	in	
your	community?	To	assist	community-
based	prevention	providers	in	better	
understanding	how	sustainability	
efforts	are	initiated	and	maintained,	the	
Prevention	First	Professional	Development	
staff	compiled	the	following	definitions,	
considerations,	tips	and	quotes	from	
various	readings,	online	resources	and	
interviews.


When	planning	for	
sustainability	of	a	
prevention	effort,	you	
may	want	to	consider	the	
following.
 • Assess	the	readiness	and	capacity	of	
   the	community	or	school to own the
   program. If the community does not show
   interest in sustaining the program, then it
   will fizzle as soon as you leave.

 • Clearly	identify	what	must	be	
   sustained to your community members
   or school personnel, starting on day one of
   program planning.

 • Use	reverse	planning by looking at the
   outcomes that you hope to achieve by the end
   of your prevention effort. What change in behavior or community
                                                                       • Do	not	rely	on	one	source	or	strategy to sustain your
   condition would you like to see occur in your community or
                                                                         program. Decide on the best-fit programs, practices or strategies
   school because of the prevention effort?
                                                                         to meet the community needs. Will it be a youth prevention
                                                                         education program? Will it be forming a coalition to combat
 •	Involve	your	community/school	in	every	task,	including
                                                                         substance abuse issues in the community? Could it be a
   matching the need with the appropriate source and strategy. Joint
                                                                         combination of the two, including a social norms marketing
   program selection is important to creating ownership.
                                                                         campaign?

                                                                  0
                                                                   0
                                                 Prevention forum www.prevention.org
                                                  Prevention forum www.prevention.org
 • Clearly	identify	what	resources	are	available	and	
   required	in order to keep your program running at the
   capacity needed to be effective in the community or school.
   A diverse pool of resources is always needed to support your
   prevention program. Determine if you will need a meeting
   space, facilitators and funding for material resources such as
   books, posters, etc.

 • Assess	the	effectiveness	of	your	prevention	
   efforts and share the results to create opportunities for
   growth. Assessing local efforts and sharing your findings
   with members of the community and key stakeholders in a
   Coalition, Organization or Group (COG) can create more
   buy-in, commitment and support for the work. Sharing your
   efforts and evaluation results shows you are committed to
   ongoing improvement and intend to stay around. This creates
   and strengthens the community’s acceptance of your work.                       Online	Resources
                                                                     The following Web sites provide tools and resources to assist with sustainability
  “We use three goals:                                               efforts.

     – Supporting coalition projects,                                Prevention	First	Professional	Development	Resource	Guide	#6:	Sustainability
       activities and campaigns (short                               www.prevention.org/data/PDRSResourceGuide6_Sustainability.pdf
       term)
     – Increasing infrastructure capacity                            CADCA	National	Community	Anti-Drug	Institute	Strategic	Prevention	
       (mid and long term)                                           Framework	Coalition	Sustainability	Resources	and	Research	Web	page.	
                                                                     Suggested	title	search	term,	“Sustainability.”
     – Endowment/capital campaign                                    www.cadca.org/resources
       (long term)
                                                                     National	Center	for	Substance	Abuse	and	Child	Welfare
  Then think of how you can accomplish                               www.ncsacw.samhsa.gov/budgeting-program-sustainability.asp
  each element as you move through the
  process of becoming a self sustaining                              SAMHSA	-	CSAP
  nonprofit organization.”                                           http://prevention.samhsa.gov/sustainability/default.aspx
                               –	Diane	Dovico                        http://systemsofcare.samhsa.gov/pdfs/MATCHING_FOR_SUSTAINABILITY.pdf
               Royal	Oak	Community	Coalition
         Churchill	Community	Education	Center                        SAMHSA/CSAP	Prevention	Webinar	on	Sustainability
                          Royal	Oak,	Michigan                        https://www.mymeetings.com/nc/join.php?i=PW5404575&p=SUSTAIN&t=r

Many think that a big grant or training will sustain the program
forever. But what happens when the money runs out, or those          Sustainability	checklist	for	coalitions
who were trained leave the coalition, organization or group?         http://captus.samhsa.gov/northeast/PDF/audio_conference/sustainability_checklist.pdf
By creating a sustainability plan jointly with the COG, you
gain commitment and it’s an ideal way to communicate what is         Sustainability Worksheet
expected of each partner involved. The plan should detail:           www.docstoc.com/docs/2787010/Sustainability-Worksheet

 • the mission, vision and goals of the COG
 • action steps and outcomes to be addressed, and funding            Sample	Sustainability	Plans	
   strategies                                                        Prevention First has sample coalition sustainability plans available in electronic
 • the roles of each partner in the prevention effort                format. For copies, please contact training@prevention.org.
 • a continuous plan to build the capacity of members and
   provide guidance on adherence to best practices.                  Sustainability Plan Template for Illinois State Agencies
                                                                     http://www.standingupforillinois.org/uploads/Template.pdf
Roberson is Manager of Training and Paoni is Professional
Development Specialist at Prevention First.




                                                                       
                                                                       
                                                       Prevention forum www.prevention.org
                                                       Prevention forum www.prevention.org
Best Practices                           In Prevention
Keeping	Successful	Prevention	
Efforts	in	the	Public	Eye			 	 	 	
	 			Increasing Visibility and Support




By Jessica Stiffler
                                                                    Review	assets	and	resources
Creating an effective plan to reach out and engage audiences          • Use connections that key stakeholders have with businesses
to attract funding and additional support is crucial. The best          or needed services to further advance your effort, group or
program, group or effort falls silent if a community is not aware       program.
of what is happening or how they can help you do your job             • Use organizational assets to benefit your effort, group or
better. Prevention professionals should know the goals of their         program. Turn a van or car into mobile advertising or use
program, effort, group and/or organization and potential target         parking lots to hold fundraising events.
audience when keeping successful prevention efforts in the public
eye. Consider the following:                                        Using	Marketing	Communication	
                                                                    Vehicles
Position	your	organization	and/or	                                  Not all strategies work for every community, but consider these
                                                                    when promoting your program, group or effort.
effort	in	the	marketplace                                           Advertising
   • How does your effort, group or program differ from others?       • Find groups that would be willing to donate (or reduce their
   • Why should funders and donors support your effort, group           fees) to help you create advertising materials.
     and/or program?                                                  • Seek out low-cost ads in television, radio, newspapers or
   • What unique benefits does the community get from your              billboards.
     effort, group and/or program?                                    • Find free space to promote your program’s effect.
   • What specific issues has your program been able to address?




                                                               2
                                               Prevention forum www.prevention.org
Brochures                                                               time. Spending lots of money isn’t always necessary. Consider
  • Include relevant information about your effort, group and/or        phone calls, e-mails, PSAs, press releases or editorials.
    program.
  • Include what makes your program work (partners,                    • Develop	a	strong,	well-known	identity	over	time
    demonstrated outcomes, etc.).                                        Be constantly aware of the impression your program, group or
  • Include graphics or media.                                           effort presents to the community and work to maintain good
  • List a location and address of where to send donations.              relationships with the community in which you serve.

Newsletters                                                            • Ensure	results
  • Include important updates about your program, group or               Show potential donors and stakeholders what will be
    effort.                                                              accomplished if they donate money, time and resources to your
  • List any needs your program, group or effort has identified.         program, group or effort.
Web	site
  • Update Web site regularly with relevant information.
  • Offer items of interest such as polls or provide current data
                                                                    Evaluate	Your	Marketing	Plan
                                                                    It’s important to take stock of what has been accomplished and to
    about your work.
                                                                    consider revisions to your plan. Take time to review your efforts to
  • Provide links to partners that collaborate with your program,
                                                                    determine:
    group or effort.
                                                                        • Did you achieve your goals?
  • Seek assistance from youth to create, update or maintain the
                                                                        • What worked?
    Web site.
                                                                        • What didn’t work?
E-mail                                                                  • What strategies and tactics should continue?
  • Send e-blasts to as many supporters as you can when new and
    important information about your program, group or effort is    Source:
    available.                                                      Center for Substance Abuse Treatment, Sustaining Grassroots
                                                                    Community-Based Programs: A Toolkit for Community-and Faith
Public	Relations                                                    Based Service Providers. HHS Publication No. (SMA) 08-4340
  • Write letter to the editor or op-ed pieces when prevention
                                                                    Rockville, MD: Substance Abuse and Mental Health Services
    related news is at the forefront of the community’s mind.
                                                                    Administration, U.S. Department of Health and Human Services,
  • Issue press releases when newsworthy events related to your
                                                                    2008.
    program, group or effort occur.

Develop	an	Effective	Elevator	                                      Stiffler is Consultation Services Specialist for Prevention First.

Speech
Work with your agency, coalition and partners to briefly describe
your program, effort or group. Think of a 10-second opportunity
to gain someone’s attention and communicate the value of your
work.
                                                                       Tips	for	an	effective
   • Who are you?
   • What do you do?
   • What are the benefits of your program, effort or group?
                                                                         elevator	speech
                                                                          • Drop	a	“hook”	to	get	the	listener’s	attention
Use	Essential	Marketing	Strategies                                          “Did you know most of the youth in our
  • Maintain	consistent	communication	with	target	audiences
    Develop a timeline for all marketing efforts such as press              community make the right choices about alcohol.”
    releases and special events.
                                                                          • Tell	the	listeners	what	you	do	and	whom	you	
  • Create	a	visual	identity	that	can	easily	identify	your	                 serve
    program,	group	or	effort’s	work                                         “We work in conjunction with our coalition to
    Look to youth or local colleges for assistance.                         correct misperceptions about youth drinking at
                                                                            XYZ school.”
  • Use	many	tactics
    Develop different messages for different audiences in                 • Describe	the	benefits	of	your	work
    different venues.
                                                                            “We’ve decreased the inaccurate perceptions of
  • Use	the	right	media                                                     youth drinking by 10 percent in the two years we’ve
    Use the best method of strategies that fit your budget and              worked at XYZ school.”


                                                                3
                                                                3
                                                Prevention forum www.prevention.org
                                                Prevention forum www.prevention.org
LeaDinG                        QUestions



    Is	Sustainability	the	Key	to	
               Staying	Power?	
By Bridget Ingebrigtsen

Although the notion of sustainability has always been a goal of       Through their work with SAMHSA/CSAP’s Southeast CAPT,
substance-abuse prevention agencies, it has developed into a more     Hays, along with Deirdre Danahar, D.G. Mawn and Lourdes
formalized process in the last five years. National organizations,    Vazquez, describe prevention’s role in a community in a recently
such as Community Anti-Drug Coalitions of America                     released publication entitled, “Facilitating the Research to
(CADCA) and The Substance Abuse and Mental Health Services            Practice Process: A Review of the Literature.” In it, they wrote,
Administration (SAMHSA) and its Center for Substance Abuse            “Prevention research has grown to identify a wide range of
Prevention (CSAP), have started offering resources that enable        social and environmental influences that shape the attitudes
prevention agencies to infuse sustainability into their strategic     and behaviors of populations and provide opportunities for
plans.                                                                intervention at the population level along with more traditional
                                                                      individually focused strategies.” When a prevention organization
In a press release announcing the availability of a Sustainability    looks at how it fits into a community, rather than focusing
Toolkit for grassroots programs, SAMSHA noted, “Sustainable           solely on its prevention work, its programs will receive more
community organizations have solid and strong foundations.            support from the community, therefore sustaining the program’s
Organizations need healthy, realistic and effective organizational    outcomes for the long-term, Hays said. It also forces members to
structures; sustainable plans or strategies; solid and continuous     examine and plan for the outside factors that may threaten the
financial support; adequate and qualified staff; and ongoing          sustainability of programs, such as changes in demographics or
effective strategies for marketing and fund development.”             funding cuts.

Carol E. Hays, senior principal consultant and co-founder of          Tracy Johnson, CAPT central regional expert team coordinator,
Community Systems/CSII, educates preventionists about the             points to the Illinois Project Success program as an example of
benefits of sustainability through workshops, technical assistance,   sustainability. In 1991, the State of Illinois launched the Project
coaching and her contributions to various publications.               Success pilot program with the objective of ensuring that all
“Sustainability is about establishing the value and importance of     children come to school prepared to learn and that they receive
prevention, and then selling that value to the community,” she        necessary support during school. Once the pilot program was
said. “It’s not just about preventing substance abuse. It’s about     over, several school districts chose to start administering the
contributing to the quality of life, and the improved health and      program because of the value it brought to the community as a
safety of people in the community.”                                   whole. “The community saw the program as so valuable that they
                                                                
                                                                
                                                Prevention forum www.prevention.org
                                                Prevention forum www.prevention.org
continued it, and the school district seemed to be the best place      time, added Hays. “This success generates community support
for it,” Johnson explained.                                            and ownership – the most important key to sustainability.”


Key	elements	of	sustainability
                                                                       Ingebrigtsen is Contributing Editor for Prevention Forum.

Sustainability involves a variety of factors and strategies. Hays
and Johnson noted the following as being some of the most
important:                                                             Checklist	for	sustainability
                                                                       IDENTIFY POTENTIAL PARTNERS, BUILD AND
  •	Track,	market	and	celebrate	outcomes. If you want the              MAINTAIN RELATIONSHIPS
    community to buy into your program, they have to know              From the beginning and on an ongoing basis.
    what you are doing. Distribute data and success stories as           –	Get	over	barriers
    much as you can.                                                     –	Scan	the	environment
  •	Identify	champions	in	your	community. Look to members                –	Document	and	periodically	review	your	impacts
    of the community to spread the word about the value of
    your program’s outcomes.                                           DO YOUR HOMEWORK
  •	Invest	in	capacity. Mobilize and/or build capacity within a        Concurrent with every coalition planning cycle.
    geographic area to address needs.                                    –	Start	with	a	good	overall	coalition	plan
  •	Identify	diverse	resources. Sustainability is not all about          –	Define	what	resources	the	work	requires
    money – it’s about a diverse array of organizational resources       –	Develop	your	talking	points
    and capacity. Identify the many resources that can aid your
    organization in achieving outcomes.                                DRAFT THE PLAN
                                                                       Start in year one and update annually.

‘Tough	love’	about	sustainability
                                                                         –	Identify	what	must	be	sustained
                                                                         –	Identify	what	resources	are	required
In Sustainability Primer: Fostering Long-Term Change To                  –	Create	case	statements
Create Drug-Free Communities, published by CADCA, it                     –	Determine	funding	strategies
acknowledges that sustainability planning is often met with              –	Identify	potential	partners
resistance, but its value is undeniable. “Coalitions often are           –	Develop	action	plan	to	contact	and	present	to	potential	
                                    squeamish about engaging in             partners
                                    sustainability planning, and
                                    many put off thinking about        IMPLEMENT, REVIEW, LEARN AND ADJUST
                                    it or crafting plans for ongoing     –	Implement	your	resource	development	strategies
                                    funding until deadlines loom         –	Review	your	progress	and	adapt
                                    and/or existing grants are set
                                    to disappear. Let us be clear      Source: http://www.cadca.org/files/sustainability-primer-2008.pdf
                                    – A coalition not thinking
                                    about sustainability on some
                                    level may be unworthy of the
                                    community’s investment of

                                                                          What	is	Sustainability?
                                    time and resources.”

                                    Hays points out that one
                                    of the biggest mistakes that
                                    coalitions and prevention             Sustainability refers to the process through which
                                    organizations make is to              a prevention system becomes a norm and is
avoid thinking about sustainability in any strategic manner.              integrated into ongoing operations. Sustainability
“Sustainability is about assuring the organizations that carry out        is vital to ensuring that prevention values and
prevention strategies remain flexible and adaptive to changing            processes are firmly established, that partnerships
community situations,” she explained. “This requires strong
organizational capacity and resources. Sustainability is also             are strengthened, and that financial and other
about assuring the strategies that are implemented align with             resources are secured over the long term.
community needs, are implemented with quality and remain
effective.” When community agencies and coalitions focus on               Source: http://prevention.samhsa.gov/sustainability/default.aspx
marshalling resources to meet community needs in the most
effective way possible, they are more likely to be successful over



                                                                  
                                                                  
                                                  Prevention forum www.prevention.org
                                                  Prevention forum www.prevention.org
Partners	Across	the	State	
Speak	Out	
By Dawne Y. Simmons

Prevention First talked with several prevention                           John	Shadowens,	Coordinator	of	Prevention	
professionals across Illinois to learn more about                         Services
critical steps their coalitions and communities are                       The	H	Group
adopting in order to sustain their prevention efforts,
keep their partners involved and overcome funding                         The H Group, formerly the Franklin-Williamson Human Services, Inc.,
shortfalls.                                                               is a behavioral health services agency that serves Franklin and Williamson
                                                                          counties. Although the agency’s service area is concentrated in two counties,
                                                                          it currently serves about 1.1 million individuals from 27 counties in
Diane	Eager,	Prevention	Specialist                                        Illinois and surrounding states.
Bridgeway	Inc.                                                            The most important sustainability strategy The H Group initiated
                                                                          was to implement the developmental asset model of operation in late
Bridgeway Inc. is a multifaceted social services agency that serves 10    2004. “Once we shifted to asset development, our sustainability issues
counties in west central Illinois and three counties in southeast Iowa.   lessened tremendously,” said Shadowens, who described the model
The agency’s offerings include behavioral health counseling, vocational   as focused on solutions and community strengths. “We reviewed the
training, substance abuse, family services, community employment,         research and realized that there are limited resources and grants that
services to individuals with developmental disabilities and community     required pulling together problem-specific coalitions to address issues
living.                                                                   like substance abuse or teen pregnancy,” he explained. “That is why
                                                                          we started with community rebuilding initiatives.”
Eager is well aware of the effect the state’s economic challenges
have on coalition partners, especially with partners that are             The H Group strategy has proven successful, said Shadowens.
state-funded. “We’re seeing some people not able to participate           According to the Illinois Youth Survey, between 2006 and 2008,
as much as they have in the past,” said Eager. “Participation time        Williamson County experienced a 33 percent reduction in cigarette
for coalition efforts is reduced because people are simply working        use among area teens, nearly a 30 percent reduction in underage
harder and have to do as much or more with fewer resources.” To           drinking, 27 percent drop in binge drinking and more than 18
accommodate this reality, Eager advises her partners and coalition        percent drop in marijuana use. Shadowens said the success is
members to work creatively and collaboratively. “This means               attributed to the asset development model and the partners who’ve
scaling back on activities while keeping the focus on results,”           bought into this process.
Eager suggested. “Such strict analysis of activities is always a good
prevention practice, but it is even more important when dollars are       While a strong proponent of the asset development model,
limited.”                                                                 Shadowens also believes that evidence-based prevention efforts are
                                                                          critical. When traditional prevention efforts are overlaid with asset
One such example is the collaborative effort of The Knox County           development initiatives, “Teachers can invest in building relationships
Substance Abuse Prevention Coalition’s Alcohol Task Group. The            with students and communities can strengthen their support of
group helped an area police department write a grant request to a         young people,” he explained. The development asset model enables
local foundation to secure funding to maintain and even increase          entire communities to see the bigger picture while taking a broader
the number of area compliance checks. In the past, Eager said,            perspective allows everyone to focus on a common issue, like creating
few alcohol compliance checks were performed in the community.            supportive communities for kids. “People don’t change because of a
Now the police department conducts monthly compliance checks.             particular curriculum, program or workbook,” explained Shadowens,
“It’s important that coalitions not overwork or burden their              “but people change because someone personally invested in their
partners,” said Eager. “We don’t receive any money from the drug-         life.” To be successful, prevention work will have to move toward
free community grants. Instead, we rely on in-kind donations and          those personal relationships that make a bigger impact. “It’s messier
the generosity of our partners.” Eager also cautioned coalitions not      and more resource-intensive, but ultimately more valuable,” added
to overburden their partners. “We don’t want to drive them to a           Shadowens.
point where they may give up.”




                                                                    
                                                    Prevention forum www.prevention.org
Kristin	Chittick,	Executive	Director                                         They say the keys to sustaining partner involvement are building
                                                                             relationships with individuals and communities, building trust
CAMA,	Inc.	(Coalition	Against	                                               with partners and working together. Leigh has seen some coalescing
Methamphetamine	Abuse)	                                                      around the funding situation among social service providers and
                                                                             coalition partners. “Everyone is facing the same issue,” she said.
CAMA, Inc. is a community coalition serving Edgar and Clark                  Recognizing their common concerns incents some coalitions to
counties. Initially, the coalition focused on the methamphetamine            reach out to their colleagues in new ways. Young sees organizations
epidemic in its service area, but has broadened its mission to address the   working on and supporting each other’s projects. “There is a greater
culture of substance abuse.                                                  commitment to resource management,” she noted. “This give-and-
                                                                             take motivates partners to look beyond their own efforts to the
“One of the hardest things to keeping community partners involved            resources and needs of the greater community.”
is to make sure that everyone feels that they have an important role
to play,” explained Chittick. She added that it’s important to look
outside of the community as well as within for partners. Doing so
significantly broadens the potential partnership base and expands            Mary	Santana,	Executive	Director
the coalition’s resources for experience and skills.                         The	Miracle	Center
Chittick said learning the vocabulary of community partners is               Located on Chicago’s northwest side, the Miracle Center is a not-for-
crucial. “It’s important that prevention people learn how to talk so         profit agency that uses a multidisciplinary arts approach with after-
that other professionals can hear and understand our messages,” she          school and out-of school programs to support the children and families
noted. “I’m a social service professional at heart. Attending events         it serves. The Miracle Center partners with the Healthy Hermosa
involving other community stakeholders outside the prevention                Coalition. Together, they promote multicultural services, healthy life
field has taught me what others need to hear to be interested in our         choices and community involvement and investment.
effort.”
                                                                             For the Miracle Center and the Healthy Hermosa Coalition,
Chittick believes that opportunities exist for coalitions to link with       sustaining partnerships is all about personal relationships. Santana
each other and to work collaboratively. “Everybody needs money               said the coalition’s partners have experienced tremendous challenges.
and everybody needs manpower,” she said. “If an area has two                 “Some of our partners have pulled back because of they are bogged
coalitions that don’t get along, then not only are those coalitions          down at work, while others have lost their jobs,” she said. Yet out of
damaged, but so is the entire community. There are ways for us to            this experience has blossomed new opportunities and strengthened
help each other and our communities.”                                        relationships. “Our coalition has become more than a collaboration
                                                                             of resources,” said Santana, “We’ve become a family.”


Joan	Leigh,	Prevention	Manager,	and	Anita	                                   Shrinking funds remain the major challenge for the coalition.
                                                                             “Frankly, like many on Wall Street we didn’t see the current situation
Young,	Communications	Specialist	                                            coming,” Santana said. “We were taken by surprise. We had to
Education	Service	Network	                                                   leverage our stakeholders to fight on our behalf. And we had to fight
                                                                             to keep our funding.” The unexpected, however, has motivated the
Funded by the Department of Human Services Office of Prevention, the         coalition to be better prepared for similar scenarios in the future.
Education Service Network assists and supports coalitions in Grundy
and Kendall counties. The Education Service Network is an agency of          Sources:
the Grundy-Kendall Regional Office of Education.                              - The NSDUH Report: Trends in Substance Use, Dependence or
                                                                                Abuse and Treatment Among Adolescents: 2002 to 2007,
While many of their coalition partners may be experiencing difficult            http://www.oas.samhsa.gov/2k8/youthTrends/youthTrends.pdf
times, most see great value in maintaining their involvement with             - Sustaining Comprehensive Community Initiatives: Key Elements
their coalitions. “Collaboration doesn’t cost a lot of money, just              for Success, Financing Strategy Brief
some of your time,” Young said. Leigh added, “It’s important to                 http://www.financeproject.org/publications/sustaining.pdf
recognize that with funds shrinking, we all have to roll up our               - National Institute on Drug Abuse, www.nida.nih.gov
sleeves, work together and address issues in a different way.” The            - Substance Abuse and Mental Health Services Administration,
Wilmington Coalition for a Healthy Community has demonstrated                   www.samhsa.gov
how sustainability can be achieved through partnership. The
coalition launched a Safe Homes Project where parents pledge                 Simmons is Contributing Editor for Prevention Forum.
to hold parent-supervised and alcohol-free parties for their teens.
One of the partners in this initiative was the local Parent Teacher
Organization (PTO), which has now taken responsibility for the
Safe Homes initiative. “This is a better repository for the program
and benefits the community and the coalition,” Young explained.




                                                                     
                                                                     
                                                     Prevention forum www.prevention.org
                                                     Prevention forum www.prevention.org
                 Spreading	the	Word	
                  through	Advocacy
By Bridget Ingebrigtsen

A lobbyist is an advocate                                                                             of a contract lobbying
– but an advocate is not a                                                                            firm. “Advocating and
lobbyist, unless he or she is a                                                                       lobbying go hand in
grassroots lobbyist. Confused?                                                                        hand,” she said. “As a
Many people who work in the                                                                           lobbyist, I know we need
substance abuse prevention                                                                            more people talking about
field find advocating                                                                                 prevention. How will
and lobbying difficult to                                                                             policymakers know about
distinguish from each other.                                                                          how important substance
As a result, they end up not                                                                          abuse prevention is if
communicating with their                                                                              people aren’t talking
elected officials or the general                                                                      about it?”
public about important
issues for fear they would be                                                                         “Advocacy is a prevention
stepping out of bounds.                                                                               strategy that involves the
                                                                                                      whole environment,”
This fear was even recognized                                                                         Howe said. “When you
by the Community Anti-                                                                                work in the prevention
Drug Coalitions of America,                                                                           field, part of your job
which published Guidelines                                                                            involves education.” In
for Advocacy: Changing                                                                                fact, she noted, “The
Policies and Laws to Create                                                                           number one job
Safer Environments for                                                                                of an advocate is to
Youth Strategizer as a way                                                                            educate policymakers
to educate people about the                                                                           and the public. As
differences. The report points                                                                        someone committed
out, “Despite this skittishness,                                                                      to developing healthy,
the fact is that many, if not                                                                         substance-free
most, public policy advocacy                                                                          communities, you
activities that nonprofit public                                                                      have information that
health advocates engage in                                                                            policymakers need.”
do not constitute lobbying. Even those activities that do
constitute lobbying are not prohibited by law. While the IRS     Since many prevention agencies receive state or federal
places limits on the amount of these activities that nonprofit   funding, people who are employed by these agencies believe
organizations can engage in, the activities themselves are       it is not proper to communicate with a lawmaker about
expressly allowed by law.”                                       prevention. “As an American citizen, you have the right to
                                                                 speak up,” noted Howe. “You can say, ‘I am a professional who
In an effort to encourage members of the prevention field        has worked in the prevention field for 10 years, and I want to
to advocate the benefits of substance abuse prevention to        educate you about the benefits of prevention.’ Your role is to
lawmakers, Sara Howe, CEO of the Illinois Alcoholism and         educate the lawmaker.” When you are a lobbyist, explained
Drug Dependence Association (IADDA), has conducted a             Howe, you are requesting specific action, such as vote ‘yes’
workshop entitled, “Strategies for Maintaining and Managing      on a particular bill. “There’s a lot you can do that doesn’t fall
Relationships with Policy-makers.” Howe is a registered          under the lobbying category,” she added.
lobbyist on behalf of IADDA. IADDA also secures the services

                                                              
                                              Prevention forum www.prevention.org
Advocacy	101                                                          Different legislators have preferences about how they want
                                                                      their constituents to communicate with them. “All 177
Patty Schuh, spokeswoman for Senate Republican Leader                 legislators have an opinion [on what forms of communication
Christine Radogno, said legislators base their positions on the       they prefer],” Schuh noted. “But I suspect most would
information they receive from a variety of sources. “Legislators      tell you that a personal heartfelt communication from a
have to balance a great deal of information,” Schuh said.             constituent is more important than rallies. If a constituent
“They receive input from staff who analyze legislation and            takes the time to call, write, e-mail or visit, it is important to
budget line items. They hear from constituents who offer              their legislator.”
their opinions and they hear from lobbyists. The good ones
learn to be very skillful listeners.”                                 But regardless of the form of communication, it’s important
                                                                      to stay in touch in some fashion, especially now that public
Sue Clark is a registered lobbyist with Consulting4Biz in             funding is tight. “Don’t give up,” Clark said. “Persistence will
Illinois and lobbies legislators on behalf of substance-abuse         pay off.”
organizations such as IADDA. In working with legislators
over the years, she has observed that, “Legislators listen to         Ingebrigtsen is Contributing Editor for Prevention Forum.
their constituents.” So, she said, advocacy really begins on
the citizenry level. “When there’s an election, research the
candidates so that you can make an informed decision,” she
said. “Know what their positions are on the issues you care
about.” When Clark goes to lobby about a particular issue,
                                                                                    SLobbyingS
she said it helps if the citizens in the legislator’s district have     “Vote yes on SB1234.”
already educated the legislator about how a particular issue            “Vote against the Hyde amendment.”
would impact his or her district.                                       “Please work for the possible funding for
                                                                        prevention programs in HB5678.”
                                              After an
“You can’t parachute                          election, Clark
                                              recommends that
in when you need
something. Keep in
                                              people develop
                                              relationships with
                                                                                SAdvocAtingS
                                              their legislators.        “SB1234 would have the following effects on
contact with your                             “You can’t                our program…”
                                              parachute in
                                                                        “The human services infrastructure is in dire
legislator at least on a                      when you need
                                                                        need of rejuvenation…”
                                              something. Keep
monthly basis. Invite                         in contact with           “We write to inform you about our new
                                              your legislators at       prevention program …”
them to visit you,                            least on a monthly
and show them your                            basis. Invite them
                                              to visit you, and
                                                                        Source: Sara Moscato Howe, IADDA

successes and your                            show them your

                                                                       Here’s	your	chance	to	advocate	
                                              successes and
quantitative data.”                           your quantitative
           – Sue Clark, registered lobbyist data.” Clark
                                              said legislators
                                                                       the benefits of prevention:
particularly take notice when people take the time to travel
to the Capitol. “If they’re used to seeing you in their home           IADDA’s
district, and you show up in Springfield, they’ll see how              Capitol	Hill	Days
important an issue is to you,” she said.
                                                                       Washington, D.C.
Schuh agrees. “Building relationships is important. For                November 3-4, 2009
example, if a senator has toured your facility, met the staff and      Visit http://www.iadda.org/pdfdocs/IADDA_
gained an understanding of the work that’s done there, it will         Federal_Advocacy_Day_11-2-09.pdf for more
make a difference when legislation arises that could affect the        information.
facility and its mission.”




                                                                
                                                Prevention forum www.prevention.org
     Sustainability: A State and
     Community Partnership
     By Jessica Stiffler and Mary Ellen Shannon

     In the current economic climate, sustaining prevention efforts      Illinois, through its leadership at the state level, has been
     is not just a good idea, it is key to survival. Although grant      successful in securing federal grant dollars that require
     funding is an important part of prevention, funding alone will      communities to ground their prevention practice in local
     not ensure that efforts, programs and people are around long        data, build community partnerships and think about how
     enough to make a lasting difference. Communities support            they will keep their prevention efforts going, even before
     what they own. Prevention efforts that are grounded in local        they begin. This is demonstrated through two federal
     data, true community partnerships and an opportunity for            projects administered by the Illinois Department of Human
     community members to “build the prevention effort” starting         Services (IDHS) – The Strategic Prevention Framework/State
     at square one are on a foundation that is likely to sustain.        Incentive Grant (SPF/SIG) and the Enforcing Underage
                                                                         Drinking Laws Discretionary Grant (EUDL).
     For example, Illinois awarded federal
     grant funds to Healthcare Alternative                               The SPF/SIG is a five-year grant that was awarded to Illinois
     Systems (HAS) to address the needs of                               in October 2004. Communities were funded in July 2007.
     Chicago’s “Back of the Yards” community.                            The grant is designed to address underage drinking by
     While the dollars awarded by the state                              assisting communities to develop or enhance coalitions using
     is what allowed the initiative to start,                            the Strategic Prevention Framework (a five-step process
     community ownership is what will keep                               that includes the phases of assessment, capacity building,
     the culturally competent communications                             planning, implementation and evaluation). “The SPF process
     campaign targeting Latino parents going.                            promotes community participation, from identifying the
     This is because it was created with the                             need to finding solutions, and includes deliberate community
     involvement of community members and a sustainability plan          planning for sustainability,” explained Sherrine Eckersley, SPF
     required as part of the grant funds. The result was that families   coordinator for IDHS.
     have become so passionate about the program that they have
     volunteered to continue it, even without grant funds.




20						Prevention forum www.prevention.org
To ensure that SPF/SIG coalitions had enough key partners at        University Project, where two state universities and their
the table to promote community participation, IDHS asked            surrounding communities – Eastern Illinois University and the
coalitions to gain membership from eight of 16 sectors (such        University of Illinois at Urbana-Champaign – work to reduce
as education, youth, parents, law enforcement, healthcare           underage drinking among college students. The initiative
and social services) by the end of the first grant year. “All 20    reaches out to the Charleston, Champaign and Urbana
grantees have multi-sector coalitions and are implementing          communities. “The project seeks to increase enforcement
their community strategic plans with the assistance of              and publicity of the enforcement of underage drinking laws
those partnerships,” said Eckersley. “Community coalitions          and policies by working with a community/campus coalition
have been working to find new resources to continue their           in each area,” explained Cox. By engaging local partners in
prevention initiatives and to sustain the strategic prevention
framework efforts; a process grantees took responsibility for
from the beginning.”

Another funding stream that included a sustainability
requirement was EUDL. The EUDL Rural Initiative Grant
ended in 2008, yet many of the initiatives originally funded
continue to operate – a thumbs-up to the directive for
sustainability. According to EUDL program coordinator Anne
Cox, three sites in Illinois – Amboy (Lee County), Dewitt
County and the west side of Carroll County including the
towns of Savanna, Thomson and Mt. Carroll – received
EUDL funding to reduce underage drinking among teens.
“From the beginning of the project, the coalitions worked on
building capacity and sustainability,” Cox explained. “All can
demonstrate some level of success for their efforts.”




                                                                    planning for and the delivery of the services, it fosters a new
                                                                    understanding of the issue and the importance of providing
                                                                    the service. “The hope is that the partners involved will
                                                                    become champions for the issue because of their hands-on
                                                                    involvement,” she added. This engagement may lead to buy-in
                                                                    at higher levels, and the community directing resources such as
                                                                    manpower and time to continue services once the grant funds
For instance, the Dewitt County Coalition for Bright Futures        cease.
continues to schedule training for youth volunteers who go
out into the community to ask adults to purchase alcohol for        Clearly, the cessation of federal funding does not necessarily
them, commonly referred to as a “Shoulder Tap” operation,           mean the end of community-based prevention efforts
and conducts checks to ensure local businesses remain in            – especially when those initiatives are part of a plan that
compliance with laws.                                               includes a sustainability component in its strategic plan.
                                                                    Rather, planning for the end of federal funding can offer
Communities need strong leadership at the state level to keep       opportunities for community coalitions and groups to broaden
Illinois well positioned to receive federal dollars. However, the   support for prevention initiatives among the larger community,
state relies on the expertise of community members to execute       to strengthen the relationships with partners by finding, re-
grant requirements using best practices. This way, both the         directing or identifying new and additional resources, and to
state and community can report the good work happening and          expand the focus, scope and audience for prevention messages.
use results to gain buy-in and secure additional dollars.
                                                                    Stiffler is Consultation Services Specialist and Shannon is
Recent grant awards from the Office of Juvenile Justice and         Manager of Provider Services for Prevention First.
Delinquency Prevention (OJJDP) include the Illinois EUDL

                                                               2
                                               Prevention forum www.prevention.org
Looking	beyond	the	
SDFSC	grant




By Dawne Y. Simmons


The states’ grants portion of the federal Safe and Drug-Free     prevention advocates across the country are fighting to save this
Schools and Communities (SDFSC) program has steadily             school-based prevention infrastructure.
fallen, from $472 million in 2002 to $294.8 million for fiscal
year 2010, with a zero budget for fiscal year 2011. “We knew     So how will Illinois school districts sustain SDFSC initiatives,
this day would come,” said Dr. Albert Holmes, educational        which are funded by the state’s $11 million share, when the
consultant, Illinois State Board of Education. “We just didn’t   money disappears?
know when.”
                                                                 According to Holmes, school districts will have to build
In a statement in conjunction with the May 2009 release of       capacity, partner with coalitions and apply for private and
a report by the National Center on Addiction and Substance       family foundation support as well as other governmental grants
Abuse (CASA) at Columbia University, General Arthur Dean,        to make up the shortfall. Because the amount of SDFSC grants
CEO of the Community Anti-Drug Coalitions of America             going to school districts varies by, among other things, their
(CADCA) denounces the 2010 SDFSC budget and describes            size and their Title 1 allocations, some school districts may have
federal spending on drug abuse prevention as “upside-down.”      an easier time finding additional resources than others. “The
He stated that less than two cents of every dollar spent on      importance of the SDFSC program cannot be understated,”
substance abuse is targeted for prevention and treatment,        said Holmes.
even when research shows that addiction is preventable and
treatable. Dean also said, “The CASA Report underscores the      Nationally, it touches 37 million students and is the only
critical importance of stopping drug abuse before it starts.     federal drug-free initiative targeted to all students in grades
But instead of increasing federal commitments to prevention,     K-12. “In Illinois, SDFSC-funded programs enable even the
we are facing reductions.” He added that CADCA and many          smallest school district to provide a host of services to support
                                                                 youth, such as efforts that address life skills education, parent

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                                             Prevention forum www.prevention.org
                                             Prevention forum www.prevention.org
education, violence prevention, teen pregnancy, substance           Berry feels that there may be a silver lining on the horizon.
abuse, underage drinking, tobacco use, dropout prevention           “Zeroing out the states’ grants portion of the SDFSC
and academic failure, among others,” explained Holmes.              program may offer an opportunity to school districts, Student
It’s this wide range of issues tackled
by SDFSC funds that may offer
other possible funding strategies for
school districts.” Among the potential
approaches to sustain SDFSC funded
programs is to review other funding
sources that address similar issues, such
as from private foundations or other
government grants.

Holmes said often the issues affecting
youth are interrelated. “If, for instance,
schools are using SDFSC funds for
positive behavior intervention programs,
there may be other grants that can
support those efforts,” he pointed.
“We’re encouraging districts to revisit
their strategic plans to build capacity
and sustainability to continue Student
Assistance efforts. Perhaps some of these programs can be tied      Assistance coordinators and community organizations,” she
to funds that schools already have.”                                explained. “Because the federal government plans to replace
                                                                    SDFSC funding with a competitive national grant, prevention
Whether or not school districts link the SDFSC funded               professionals and Student Assistance coordinators now have
programs to other grants and resources, administrators may          the chance to offer suggestions and input on the direction
still face some unpleasant choices. According to Patricia Berry,    of the new funding. This offers a chance for the people in
director of the Prevention First Student Assistance Center,         Washington to hear about best practices and evidence-based
school districts are already seeking additional resources such as   prevention efforts directly from those working closely with
                                                                    students.” Berry noted that the guidelines and application
“We’re encouraging districts to                                     process for the national grant is pending following the
                                                                    completion of a needs assessment study by the Office of the
revisit their strategic plans to                                    Safe and Drug-Free Schools.

build capacity and sustainability                                   Like their peers, neither Berry nor Holmes wants to see
                                                                    programs or positions eliminated as a result of the funding
to continue Student Assistance                                      loss and remain optimistic that school districts will find the
                                                                    resources – in kind donations, monies from other sources,
efforts. Perhaps some of these                                      creatively rethinking programs or forming partnerships
programs can be tied to funds                                       with community organizations – to continue helping young
                                                                    people, their families and communities adopt drug-free,
that schools already have.”                                         healthier lifestyles. “There is still hope,” said Berry. “We just
                                                                    have to work together to find new opportunities in the face of
             – Albert Holmes, Education Consultant                  challenge.”
                   Illinois State Board of Education
                                                                    Web resources:
                                                                     - www.grants.gov
charging registration fees for Snowball or Snowflake programs,       - www.isbe.state.il.us/grants
holding additional fundraisers to connect prevention programs        - www.k12grants.org
to other departments including athletics. “Schools will have to      - Community Anti-Drug Coalitions of America,
figure out how they go forward,” Berry said. “Many are using           www.cadca.org
this time to work on their plans for the coming year and to          - Substance Abuse and Mental Health Services
refocus drug and violence prevention efforts as part of a more         Administration, www.samhsa.gov
comprehensive Student Assistance Program, such as wellness
or homelessness.”                                                   Simmons is Contributing Editor for Prevention Forum.


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                                               Prevention forum www.prevention.org
                                                Prevention forum www.prevention.org
Compiled	by	Mary	Simon
                                                        Conducting	Group	Discussions	With	Kids:	A	
                                                        Leader’s	Guide	for	Making	Activities	Meaningful	
                                                        Tom Jackson, Red Rock Publishing,
    Prevention First                                    2007

   600	West	Chicago	Avenue                              This book helps readers improve
   Suite	200                                            their skills with strategies that
   Chicago,	IL	60654                                    are classroom - and kid - tested
   312.988.4646                                         including discussions using an
   800.572.5385                                         easy four-step outline that includes
   Ext.	252	or	226                                      simple and engaging discussion
                                                        formats, getting kids to talk,
                                                        positive student behavior during a
   Hours:                                               discussion, and when and how to
   Monday	to	Friday                                     end your discussions. The author
   8:30	a.m.	–	5	p.m.                                   is an expert in the field of active
                                                        learning who has written four books,
   If	you	can’t	visit:                                  which provide the tools to conduct a
     1.	Browse	the	collection	and	borrow	at	            successful discussion.
        www.prevention.org.
     2.	E-mail	us	at	library@prevention.org.
     3.	Call	for	assistance	at	312.988.4646	
        or	800.572.5385,	ext.	252	or	234.

                                                        This	Is	Your	Country	On	Drugs:	The	Secret	History	
   When	visiting,	please	call	ahead.	Present	           of	Getting	High	in	
   a	photo	ID	to	the	security	officer.	
                                                        America
                                                        Ryan Grim, Wiley, 2009
   We’ll	ship	all	library	items	to	you	free	
   of	charge.	Return	items	at	your	own	
                                                        Journalist Grim plunges into the
   expense.	
                                                        counterculture, the literature,
   To	drop	off	materials	without	coming	to	             the research, the opposition, the
   our	office	suite,	place	items	in	a	box	or	           pharmaceutical interests, the
   envelope,	label	“Prevention	First,	Suite	            media coverage, the kids and users,
   200”	and	deliver	to	the	mail	room	on	                the heroes and the hypocrites to
   the	first	floor	between	9	a.m.	to	6	p.m.	            chart the evolution of drug use in
   Monday	to	Friday.                                    America, covering every illegal high,
                                                        taking on well-entrenched myths
   For the convenience of our Springfield
                                                        and turning up fascinating stories
   patrons, feel free to drop off materials at
                                                        on current trends – beginning with
   our 2800 Montvale Drive office. Please
                                                        the end of LSD. Backed by plenty of
   DO NOT mail to Springfield.
                                                        startling facts, Grim fashions a sharp
                                                        critique of anti-drug programs and
                                                        other policy decisions.


                                                                 2
                                                 Prevention forum www.prevention.org
Lura	Lynn	Ryan	Prevention	Library	
The	Lura	Lynn	Ryan	Prevention	Library	at	Prevention	First	houses	a	specialized	collection	
of	drug	prevention	and	related	topical	materials	that	supports	professional	development	and	
program	needs.	Funding	is	provided	by	the	Illinois	Department	of	Human	Services	–	Bureau	of	
Community	Based	and	Primary	Prevention	and	the	Illinois	State	Board	of	Education.


Audiovisual	Resources                                                        Post-Traumatic	Stress	Disorder	(PTSD)	
                                                                             and	Veterans
Respect	Self-Value	People:	Middle	School	Student	                            DVD, 2008, 58 minutes

Lesson	and	Activity	Guide	(RSVP)	                                            How do we help our veterans who are returning from
Tamara Pryor, Ph.D., Healing Path Publishing, 2008                           war with PTSD? This program
RSVP is based on research indicating that while children at the              provides an intimate conversation
age of eight and nine have very strong attitudes                             with Dr. Frank Ochberg, as he shares
about themselves and the world they live in, early                           his experiences, seasoned insights
adolescence is often a time of loss of this self-esteem                      and suggestions. Ochberg shares his
and confidence. During the crucial middle school                             experiences dealing with veterans
years, children may use alcohol, tobacco or drugs.                           from the Vietnam era, Afghanistan
RSVP focuses on intermediate causes engendering                              and Iraq. As the former associate
social problems, including the need for skills such as                       director of the NIMH and a member
social competence, problem solving, autonomy, and                            of the team that wrote the medical definition for PTSD,
developing a sense of purpose and future.                                    Ochberg comes well equipped to discuss this timely
                                                                             topic.
WhyTry	Currrriculum
Christian Moore, Provo, UT, 2008                                             Linked	at	www.prevention.org
The WhyTry Program is a strength-based approach to helping youth
overcome their challenges and improve outcomes in the areas of               CASA	2009	Teen	Survey
truancy, behavior and academics. It is based on sound,
empirical principles, including Solution Focused                             The CASA survey found that 51 percent of 17-year
Brief Therapy, Social and Emotional Intelligence and                         olds have seen one or both of their parents drunk and
multi-sensory learning. Ten visuals teach a discrete                         34 percent of 12-17 year olds have seen one or both of
principle, such as resisting peer-pressure, obeying                          their parents drunk. Teen drinking behavior is strongly
laws and rules, and that decisions have consequences.                        associated with how teens believe their fathers feel about
The visual components are then reinforced by music                           their drinking. Compared to
and physical activities. A recent analysis showed that                       teens who believe their fathers
incorporating this program tripled the graduation rate of at-risk students   are against their drinking, teens
in one district.                                                             who believe their fathers are okay
                                                                             with their drinking are two and a
From	the	Inside	Out:	Taking	Personal	                                        half times likelier to get drunk in
                                                                             a typical month. Teen behavior
Responsibility	for	the	Relationships	in	Your	Life	                           is strongly associated with their
Curriculum                                                                   parents’ behavior and expectations,
Earnie Larson, Hazelden Publishing, 2008                                     so parents who expect their children to drink and use
                                                                             drugs will have children who drink and use drugs.
This 12-week curriculum teaches clients in institutional settings and
community corrections essential skills to make
                                                                             Simon is Library Manager for Prevention First and can be
relationships work – a step critical to successful
                                                                             reached at library@prevention.org
reintegration into society and reduces recidivism. In
easy-to-understand terms, this curriculum helps clients
take personal responsibility for their lives. Advice,
inmate testimonials and role-plays provide clients with
tools to build, strengthen and maintain relationships.
                                                               2
                                               Prevention forum www.prevention.org
Compiled	by	Susie	Law


Compiled	by	Susie	Law


                                              Pre-order	your	FREE	
     How	to	order	                            Clearinghouse	materials	for	
    FREE	resource	                            these upcoming events:
       materials	                             National	Respiratory	Care	Week
         from	                                –	October	25-31
                                              How to Quit Spit Tobacco
    Prevention	First	                         This pamphlet explains the dangers of spit tobacco and how to
                                              quit the habit. No tobacco is safe and tobacco is a factor in 80

     Clearinghouse
                                              to 90 percent of oral cancers. It also plays a role in heart disease,
                                              high blood pressure and stroke. Appropriate for high school
                                              students and adults.

   Browse:
   Go	to	www.prevention.org.	Click	
   on	“Free	Prevention	Materials”	            National	Smoke	Out	Month	–	November;	
   to	browse	the	Online	Catalog	              Great	American	Smoke	Out	Celebration	
   and	order	materials.
                                              –	November	19
                                              50 Things You Should Know About Secondhand
   Call:                                      Smoke
   Springfield                                This brochure helps educate and explain the serious health risk of
   217.793.7353                               secondhand smoke and the many reasons to quit. Studies suggest
   800.252.8951                               a link between secondhand smoke and leukemia, lymphoma and
                                              brain tumors in children. Appropriate for high school students and
   Ext.	108                                   adults.

   Visit:
   Prevention	First	Clearinghouse
   2800	Montvale	Drive                        Safe	School	Week
   Springfield,	IL	62704                      –	October	4-10
                                              Managing Anger – Don’t Let It Control You
                                              Pamphlet discussing ways to control and manage anger, and
                                              teaches ways to control anger offering options on how to deal
                                              with it. With rising school violence, learning how to control
                                              anger is essential. Appropriate for high school students and adults.

                                                      2
                                      Prevention forum www.prevention.org
The	Prevention	First	Clearinghouse	provides	brochures,	posters,	bookmarks,	reproducible	
flyers	and	other	materials	on	the	topics	of	drug	abuse	and	related	issues,	FREE	to	those	
who	live	and	work	in	Illinois.	Funding	is	provided	by	the	Illinois	Department	of	Human	
Services	–	Bureau	of	Community	Based	and	Primary	Prevention	and	the	Illinois	State	
Board	of	Education.




                                         Featured	Clearinghouse	Materials
             How	Marijuana	Affects	Your	Body,	pamphlet
             Provides insights to the different properties of marijuana and the increased risk of heart disease and
             cancers associated with its use.




                                                                     Cyber	Bullying,	pamphlet
             This pamphlet defines cyber bullying and explains how students can protect themselves
             against harassment. It also outlines steps to take and how to seek help for victims of cyber
             bullying.




             Sex,	Alcohol	and	Your	Right	to	Say	No,	brochure
             Alcohol use can negatively impact safe sex and is a leading contributor to non-consensual sex and
             sexual violence. This brochure provides appropriate ways to say no to sexual “come-ons.”




                                                             Drug/Alcohol	–	Info To Go card	
             A pocketsize note card describing drug names, street names and physical symptoms/
             reactions from the use of specific drugs including alcohol.




                                                                     Law is Clearinghouse Product Specialist for Prevention First
                                                                            and can be reached at clearinghouse@prevention.org.
                                                       2
                                       Prevention forum www.prevention.org
We are
GoinG Green!
This	year	Prevention	First	will	forgo	printing	
our		quarterly	Library-Clearinghouse	
Newsletter	to	bring		you	the	same	great	
information	about	new	materials		and	free	
resources	electronically.

Go	to	www.prevention.org
and	click	Library
to	sign-up	today.

In	order	to	better	serve	you,	we	will:
    • Provide quarterly updates about new library and
         clearinghouse resources on our Web site
                • Recommend timely items
     • Send you a friendly reminder via e-mail when
                   updates are available
                All you have to do is go to
https://www.prevention.org/Professionals/Library/Default.asp
                       to sign up online.
                         Do	it	today!     2
                          Prevention forum www.prevention.org
                              Begin	with	the	end	in	mind
                              “What happens to us now?” is a question I heard from a fifth grade girl on the last
                              day of an after school program that I was implementing more than 18 years ago. The
                              organization I was working for determined that due to low attendance, and rising cost
                              associated with providing the program, it did not make financial sense to continue it
                              and it was time to call it quits. Although I did not know it at the time, this was my
                              first brush with what is now an industry buzzword – sustainability.

                              Sustainability is a concept that due to the recent funding crisis here in Illinois and
                              across our nation has become the battle cry of preventionists. Many of us who have
                              been in the field a while have seen programs come and go, and funding spike and
                              recede. These things are constants. What is important for us as a field to remember
                              is that if there is a need to be met, we are responsible for filling that need. As
                              preventionists, we must learn to build capacity, community by community, to create a
                              cadre of prevention advocates who will help us in our efforts.

                              So, what can we do to sustain our programs? We can begin with the end in mind.
                              Building relationships with community partners, finding the “prevention champions”
                              in your community, igniting the passion of the community at large, celebrating and
                              advertising success, and creating a long-term plan that moves the community and the
                              program closer to self-sufficiency is clearly needed.

                              If your organization has not done so already, now is the time to begin creating your
                              own sustainability plan. In our current fiscal
      What is important       climate, it is no longer a reality for preventionist to
                              continue working in one school or one community
       for us as a field to   doing all of the work without any assistance
                              or buy-in from your prevention partners. An
remember is that if there     excellent resource for you to use to begin planning
                              for sustainability can be found at http://www.
  is a need to be met we      financeproject.org/publications/sustaining.pdf. The
                              Sustaining Comprehensive Community Initiatives:
are responsible for filling   Key Elements for Success, Financing Strategy Brief
                              gives concrete ideas for achieving sustainability.
               that need.
                              I did not have an answer for that fifth grader
                              way back then. However, an older and wiser
                              preventionist has an answer for her now. “What
                              happens now is that nothing changes. You can continue to count on having a place
                              to come after school just like you did yesterday, because we have a plan to keep things
                              going, as long as there is a need to do so.”

                              Beth Glaister is Director of Professional Development Services for Prevention First.




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                              Prevention forum www.prevention.org
Headquarters                               Branch Office
 2800 Montvale Dr.              600 West Chicago Ave., Suite 200
Springfield, IL 62704                 Chicago, IL 60654
   217.793.7353                          312.988.4646

            www.prevention.org


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             Prevention forum www.prevention.org

								
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