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Sony Mobile Communications AB. - Strategic SWOT Analysis Review

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Sony Mobile Communications AB. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better. Scope - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – GlobalData’s summarization of the company’s business strategy. - SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company. - Key employees – A list of the key executives of the company. - Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel heading key departments/functions. - Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details. Highlights Sony Mobile Communications AB (Sony Mobile) is a UK-based limited liability company. It designs, develops and manufactures a variety of mobile phones for its customers across the world. The wide range of products developed by the company includes phones, accessories, and PC cards. Sony Mobile's products find applications in mobile imaging, music, communications, and entertainment. The company involves in product research, design and development, manufacture, marketing, sales, distribution and customer services. It was initially formed as a joint venture between Sony Corporation and Tele

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									           Sony Mobile Communications AB. - Strategic SWOT Analysis Review
        Reference Code: GDTC33097SA                                                                                                                           Publication Date: JAN 2014

       Table of Contents
       Table of Contents ............................................................................................................................................................................... 1
          List of Tables .................................................................................................................................................................................. 2
       Section 1 - About the Company.......................................................................................................................................................... 4
       Sony Mobile Communications AB. - Key Facts .................................................................................................................................. 4
       Sony Mobile Communications AB. - Key Employees ......................................................................................................................... 5
       Sony Mobile Communications AB. - Key Employee Biographies ....................................................................................................... 6
       Sony Mobile Communications AB. - Key Operational Employees ...................................................................................................... 7
       Sony Mobile Communications AB. - Major Products and Services .................................................................................................... 8
       Sony Mobile Communications AB. - History ....................................................................................................................................... 9
       Sony Mobile Communications AB. - Company Statement................................................................................................................ 12
       Sony Mobile Communications AB. - Locations And Subsidiaries ..................................................................................................... 13
          Head Office ................................................................................................................................................................................... 13
          Other Locations & Subsidiaries ..................................................................................................................................................... 13
       Section 2 – Company Analysis ......................................................................................................................................................... 15
       Sony Mobile Communications AB. - Business Description ............................................................................................................... 15
       Sony Mobile Communications AB. - Corporate Strategy .................................................................................................................. 16
       Sony Mobile Communications AB. - SWOT Analysis ....................................................................................................................... 17
          SWOT Analysis - Overview........................................................................................................................................................... 17
          Sony Mobile Communications AB. - Strengths ............................................................................................................................. 17
             Strength - Strong Portfolio of Products ...................................................................................................................................... 17
             Strength - Robust R&D Activities .............................................................................................................................................. 17
          Sony Mobile Communications AB. - Weaknesses ........................................................................................................................ 17
             Weakness - Locked-Up Enterprise Value.................................................................................................................................. 17
          Sony Mobile Communications AB. - Opportunities ....................................................................................................................... 18
             Opportunity - Acquisition by Sony Corporation.......................................................................................................................... 18
             Opportunity - New Product Launches........................................................................................................................................ 18
             Opportunity - Demand for Smartphones.................................................................................................................................... 18
          Sony Mobile Communications AB. - Threats ................................................................................................................................ 18
             Threat - Intense Competition ..................................................................................................................................................... 18
             Threat - Currency Risk .............................................................................................................................................................. 19
             Threat - Rapid Technological Changes ..................................................................................................................................... 19
       Sony Mobile Communications AB. - Key Competitors ...................................................................................................................... 20
       Sony Mobile Communications AB., Recent Deals Summary............................................................................................................ 21
       Section 3 – Appendix .......................................................................
								
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