NORMA Lebensmittelfilialbetrieb GmbH & Co.KG - Strategic Analysis Review by GlobalData

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									         NORMA Lebensmittelfilialbetrieb GmbH & Co.KG - Strategic Analysis

      Reference Code: GDRT50753SA                                                                                    Publication Date: AUG 2010

      Heisterstrasse 4                            Phone         +49 911 97390                      Revenue           3,277 (million EUR)
      Nurnberg, Bavaria                           Fax           +49 911 7591993                    Net Profit        NA
      90441                                       Website                Employees         9,000 (Estimated)
      Germany                                     Exchange                                         Industry          Retailing

      Company Overview
      NORMA Lebensmittelfilialbetrieb GmbH & Co.KG (NORMA) is a retailer engaged in operating a chain of discount food stores
      under the banner - NORMA. The company’s stores offer a wide range of food and non-food products including groceries, frozen
      food, home care, personal care, produce, dairy, home improvement, furniture, home appliances, electronics, apparel and
      bicycles. It offers both branded and private label merchandise at discounted prices. Its store chain includes about 1,300 stores in
      Germany, France, Czech Republic and Austria. In addition, it also retails through its website. The company is headquartered in
      Nurnberg, Germany.

     Key Executives                                             SWOT Analysis
               Name                          Title              NORMA Lebensmittelfilialbetrieb GmbH & Co.KG, SWOT Analysis
      Manfred Georg Roth         Chief Executive Officer        Strengths                        Weaknesses

      Gerd Kober                 Director, Board
                                                                Strong Market Presence                     Geographical Concentration
      Robert Tjon                Head of Purchasing and         Aggressive Marketing and                   Lack of Inorganic Growth
                                 Product Assortment             Promotions
      Katja Funke                Head of Advertising and
      Heidi Glaser               Managing Director, Law         Opportunities                              Threats
      Source: Company Website, Primary and Secondary Research
                                                                Growing Demand for Organic Foods Stiff Competition in Discount
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