Verathon Inc. - Strategic SWOT Analysis Review
Reference Code: GDME21981SA Publication Date: MAY 2011
20001 North Creek Parkway Phone +1 425 8671348 Revenue NA
Bothell, WA Fax +1 425 8832896 Net Profit NA
98011 Website www.verathon.com Employees NA
United States Exchange Industry Medical Equipment
Company Overview
Verathon Inc. (Verathon), formerly known as Diagnostic Ultrasound Corporation, is a privately held medical device company that
designs, manufactures and distributes medical devices and services. It is a subsidiary of Roper Industries. The company’s lead
product, BladderScan, is used in urology, acute care, primary care, and extended care. The product eliminates unnecessary
urinary catheterization by reducing the rate of urinary tract infection, and helps in the diagnoses of urinary-related problems. Its
innovative product, GlideScope Video Laryngoscope, provides a clear view of the patient’s airway, allowing quick intubation.
Key Executives SWOT Analysis
Name Title Verathon Inc., SWOT Analysis
Gerald T. McMorrow Chairman Strengths Weaknesses
Kendall Stever Chief Financial Officer
Flagship Brand, BladderScan Decrease in Contracts
Jane Mueller Vice President,
Marketing Patented Technology Product Recalls
Nansea Carmichael Executive Assistant of
Marketing
Karen Fournier Director, Marketing Opportunities Threats
Source: Company Website, Primary and Secondary
Research, GlobalData
New Product Launches Fixed Price on Contracts
Implementation
Key Competitors Growing Aged Population
Stringent Government Regulations
Welch Allyn Inc.
SonoSite, Inc.
Masimo Corporation Source: Company Website, Primary and Secondary Research, GlobalData
Pentax Corporation
LMA International N.V.
Source: Company Website, Primary and Secondary
Research, GlobalData
Recent Developments
May 16, 2011: Verathon Extends Range Of GlideScope Video Laryngoscope With New Single Use - GVL 2.5
Stat For Small Children
Apr 04, 2011: Verathon GlideScope Video Laryngoscope Patent Upheld In Scottish Court
Feb 25, 2011: Verathon Enhances GlideScope Video Laryngoscopes To Accommodate Newer Vaporized
Hydrogen Peroxide Disinfection And Sterilization Systems
Aug 23, 2010: EPO Upholds Verathon’s GlideScope Video Laryngoscope Patent
Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData
Verathon Inc. - Strategic SWOT Analysis Review Reference Code: GDME21981SA
Source : www.globalcompanyintelligence.com Page 1
Table of Contents
Table of Contents........................................................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................................................. 3
Section 1 - About the Company ..................................................................................................................................................................................... 4
Verathon Inc. - Key Facts............................................................................................................................................................................................... 4
Verathon Inc. - Key Employees...................................................................................................................................................................................... 5
Verathon Inc. - Key Employee Biographies ................................................................................................................................................................... 6
Verathon Inc. - Major Products and Services................................................................................................................................................................. 7
Verathon Inc. - History ................................................................................................................................................................................................... 9
Verathon Inc. - Company Statement............................................................................................................................................................................ 11
Verathon Inc. - Locations And Subsidiaries ................................................................................................................................................................. 12
Head Office............................................................................................................................................................................................................ 12
Other Locations & Subsidiaries ............................................................................................................................................................................. 12
Section 2 – Company Analysis .................................................................................................................................................................................... 14
Verathon Inc. - Business Description ........................................................................................................................................................................... 14
Verathon Inc. - Corporate Strategy .............................................................................................................................................................................. 16
Verathon Inc. - SWOT Analysis ................................................................................................................................................................................... 17
SWOT Analysis - Overview ................................................................................................................................................................................... 17
Verathon Inc. - Strengths....................................................................................................................................................................................... 17
Strength - Flagship Brand, BladderScan......................................................................................................................................................... 17
Strength - Patented Technology ..................................................................................................................................................................... 17
Strength - Broad Product Portfolio .................................................................................................................................................................. 17
Strength - Patented Technology ..................................................................................................................................................................... 17
Strength - Gl