Aircraft Medical Limited - Strategic Analysis Review
Reference Code: GDME184710SA Publication Date: AUG 2010
10 Saint Andrew Square Phone +44 131 7186042 Revenue NA
Edinburgh Fax +44 131 7186100 Net Profit NA
EH2 2AF Website www.aircraftmedical.com Employees NA
United Kingdom Exchange Industry Medical Equipment
Company Overview
Aircraft Medical Limited (Aircraft Medical) is a medical device manufacturer. The company develops intellectual property
platforms in airway devices for miniature imaging, infection-control and clinical training. Its principal product is McGRATH Series
5, a hand-held device for a common global medical procedure called tracheal intubation, which allows physicians to artificially
take control of a patient's breathing during general anesthetic. Through a network of distributors, the company markets its
products throughout the world. Aircraft Medical is headquartered in Edinburgh, the UK.
Key Executives SWOT Analysis
Name Title Aircraft Medical Limited, SWOT Analysis
Bryan Morton Chairman Strengths Weaknesses
Malcolm Gillies Director
Focused Research and Dependence on Distributors
Matt McGrath Chief Executive Officer Development Activities
David Bowie Head, Sales & Patent Litigation
Marketing Flagship Product-McGRATH Series
5
Jeremy Wheeler Head, Operations
Source: Company Website, Primary and Secondary
Research Opportunities Threats
GlobalData
Distribution Alliances Stringent Government Regulations
Key Competitors
Market Growth in Emerging Competition
Pentax Corporation Economies
Endoscopy UK Ltd
LMA International N.V.
Source: Company Website, Primary and Secondary Research
KARL STORZ GmbH & Co. KG
GlobalData
Verathon Inc.
Source: Company Website, Primary and Secondary
Re