British American Tobacco plc (BATS) - Financial and Strategic SWOT Analysis Review by GlobalData

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									           British American Tobacco plc (BATS) - Financial and Strategic SWOT
                                   Analysis Review
        Reference Code: GDCPG27930FSA                                                                                         Publication Date: AUG 2012

          Globe House, 4 Temple Place                        Phone              +44 20 78451000                 Revenue          15,399 (million GBP)
          London, ENG                                        Fax                                                Net Profit       3,095 (million GBP)
          WC2R 2PG                                           Website            www.bat.com                     Employees        87,813
                                                                                BATS [London Stock                               Consumer        Packaged
          United Kingdom                                     Exchange                                           Industry
                                                                                Exchange (LON)]                                  Goods

       Company Overview
       British American Tobacco plc (BAT) is a tobacco company. The company carries out the manufacture, distribution and sale of
       tobacco products. Its product portfolio comprises of cigarettes, cigars, pipe tobacco, roll-your-own tobacco, and smokeless snuffs.
       BAT offers its products under various brands such as; Mall, Vogue, Viceroy, Rothmans, Peter stuyvesant, Bensen and Hedges,
       Kool, Kent, Lucky Strikeand others. It operates 46 cigarette manufacturing facilities. The company markets its products through a
       network of distributors and retailers.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      British American Tobacco plc, SWOT Analysis
         Ben Stevens                         Chief Information Officer                Strengths                              Weaknesses
         Robert Lerwill                      Director
                                                                                      Strong Profitability Indicators        Limited Liquidity Position
         Karen de Segundo                    Director
                                                                                      Geographical Landscape                 Substantial Debt Burden
         Christine Morin Postel              Director
         Anthony Ruys                        Director
        Source: Annual Report, Company Website, Primary and Secondary
                                                                                      Opportunities                          Threats
        Research, GlobalData
                                                                                      Growing Tobacco Industry               Competitive Landscape
       Share Data
                                                                                      Key Business Initiatives               Counterfeit Products
         British American Tobacco plc
        Share Price (GBP) as on 03-Aug-                                34.88
        2012                                                                         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        EPS (GBP)                                                        1.56
        Market Cap (million GBP)                                      63,238
        Enterprise Value (million GBP)                                71,627
        Shares Outstanding (million)                                   1,948
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




British American Tobacco plc (BATS) - Financial and Strategic                                                                Reference Code: GDCPG27930FSA
SWOT Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       British American Tobacco plc - Key Facts .......................................................................................................................................... 4
       British American Tobacco plc - Key Employees ................................................................................................................................. 5
       British American Tobacco plc - Key Employee Biographies ............................................................................................................... 6
       British American Tobacco plc - Major Products and Services ............................................................................................................ 7
       British American Tobacco plc - History ............................................................................................................................................... 8
       British American Tobacco plc - Company Statement ....................................................................................................................... 11
       British American Tobacco plc - Locations And Subsidiaries ............................................................................................................. 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 16
       British American Tobacco plc - Business Description ...................................................................................................................... 16
       British American Tobacco plc - Corporate Strategy.......................................................................................................................... 18
       British American Tobacco plc - SWOT Analysis ............................................................................................................................... 19
          SWOT Analysis - Overview........................................................................................................................................................... 19
          British American Tobacco plc - Strengths ..................................................................................................................................... 19
             Strength - Strong Profitability Indicators .................................................................................................................................... 19
             Strength - Geographical Landscape.......................................................................................................................................... 19
             Strength - Renowned Brands .................................................................................................................................................... 19
          British American Tobacco plc - Weaknesses ................................................................................................................................ 20
             Weakness - Limited Liquidity Position ....................................................................................................................................... 20
             Weakness - Substantial Debt Burden........................................................................................................................................ 20
          British American Tobacco plc - Opportunities ............................................................................................................................... 20
             Opportunity - Growing Tobacco Industry ................................................................................................................................... 20
             Opportunity - Key Business Initiatives ....................................................................................................................................... 20
             Opportunity - Extension of Smokeless Tobacco Market ............................................................................................................ 20
          British American Tobacco plc - Threats ........................................................................................................................................ 21
             Threat - Competitive Landscape ............................................................................................................................................... 21
             Threat - Counterfeit Products .................................................................................................................................................... 21
             Threat - Stringent Regulations .................................................................................................................................................. 21
       British American Tobacco plc - Key Competitors ............................................................................................................................. 22
       Section 3 – Company Financial Ratios ............................................................................................................................................. 23
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 23
       Financial Ratios - Annual Ratios ...................................................................................................................................................... 23
       Performance Chart ........................................................................................................................................................................... 25
       Financial Performance...................................................................................................................................................................... 25
       Financial Ratios - Interim Ratios......................................
								
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