Rainbow Chicken Limited (RBW) - Financial and Strategic SWOT Analysis Review by GlobalData

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Rainbow Chicken Limited (RCL) is a leading processor and marketer of chicken across South Africa. The company,through its subsidiaries processes distributes and markets fresh, frozen, value-added and further-processed chicken across the country. RCL principally operates through local retail, wholesale and food service channels under brands, namely, Rainbow, Farmer Brown, Rainbow Food Solutions,Cobb and Epol. In addition, the company also produces various dealer-owned brands for a number of retailers and wholesalers. The company is a fully integrated broiler producer that breeds and rears its own livestock and feeds them from its own feed mills.

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									                 Rainbow Chicken Limited (RBW) - Financial and Strategic SWOT
                                       Analysis Review
        Reference Code: GDCPG32460FSA                                                                                          Publication Date: DEC 2012

          One The Boulevard, Westway Office
                                                           Phone             +27 31 2428500                         Revenue        7,855.14 (million ZAR)
          Park
          Westville                                        Fax               +27 86 6796155                         Net Profit     266.77 (million ZAR)
          3629                                             Website           www.rainbowchickens.co.za              Employees      7,942
                                                                             RBW [Johannesburg Stock                               Consumer        Packaged
          South Africa                                     Exchange                                                 Industry
                                                                             Exchange]                                             Goods

       Company Overview
       Rainbow Chicken Limited (RCL) is a leading processor and marketer of chicken across South Africa. The company,through its
       subsidiaries processes distributes and markets fresh, frozen, value-added and further-processed chicken across the country.
       RCL principally operates through local retail, wholesale and food service channels under brands, namely, Rainbow, Farmer
       Brown, Rainbow Food Solutions,Cobb and Epol. In addition, the company also produces various dealer-owned brands for a
       number of retailers and wholesalers. The company is a fully integrated broiler producer that breeds and rears its own livestock
       and feeds them from its own feed mills.
       Key Executives                                                                SWOT Analysis
                       Name                                Title                      Rainbow Chicken Limited, SWOT Analysis
         M. Dally                            Chief Executive Officer                  Strengths                             Weaknesses
         R. H. Field                         Chief Financial Officer
                                                                                      Strong Presence in South              Deteriorating Profitability Ratios
         J. J. Durand                        Chairman                                 Africa
                                                                                                                            Limited Liquidity
         Dr. M. Griessel                     Director
                                                                                      Integrated Broiler Producer
         N. P. Mageza                        Director
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData                                                          Opportunities                         Threats

       Share Data                                                                     New Product Launches                  Intense Competition
         Rainbow Chicken Limited
                                                                                      Strategic Acquisitions                Out Break of Diseases
        Share Price (ZAR) as on 04-Dec-                                13.50
        2012
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        EPS (ZAR)                                                        0.90        GlobalData
        Market Cap (million ZAR)                                       4,012
        Enterprise Value (million ZAR)                                 3,805
        Shares Outstanding (million)                                     295
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Rainbow Chicken Limited (RBW) - Financial and Strategic SWOT                                                                   Reference Code: GDCPG32460FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Rainbow Chicken Limited - Key Facts ................................................................................................................................................ 4
       Rainbow Chicken Limited - Key Employees ....................................................................................................................................... 5
       Rainbow Chicken Limited - Key Employee Biographies ..................................................................................................................... 6
       Rainbow Chicken Limited - Major Products and Services .................................................................................................................. 7
       Rainbow Chicken Limited - History ..................................................................................................................................................... 8
       Rainbow Chicken Limited - Company Statement ............................................................................................................................... 9
       Rainbow Chicken Limited - Locations And Subsidiaries ................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 11
       Rainbow Chicken Limited - Business Description ............................................................................................................................ 11
       Rainbow Chicken Limited - SWOT Analysis ..................................................................................................................................... 12
          SWOT Analysis - Overview........................................................................................................................................................... 12
          Rainbow Chicken Limited - Strengths ........................................................................................................................................... 12
             Strength - Strong Presence in South Africa............................................................................................................................... 12
             Strength - Integrated Broiler Producer....................................................................................................................................... 12
          Rainbow Chicken Limited - Weaknesses ...................................................................................................................................... 12
             Weakness - Deteriorating Profitability Ratios ............................................................................................................................ 12
             Weakness - Limited Liquidity..................................................................................................................................................... 12
          Rainbow Chicken Limited - Opportunities ..................................................................................................................................... 13
             Opportunity - New Product Launches........................................................................................................................................ 13
             Opportunity - Strategic Acquisitions .......................................................................................................................................... 13
          Rainbow Chicken Limited - Threats .............................................................................................................................................. 13
             Threat - Intense Competition ..................................................................................................................................................... 13
             Threat - Out Break of Diseases ................................................................................................................................................. 13
       Rainbow Chicken Limited - Key Competitors ................................................................................................................................... 14
       Section 3 – Company Financial Ratios ............................................................................................................................................. 15
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 15
       Financial Ratios - Annual Ratios ...................................................................................................................................................... 15
       Performance Chart ........................................................................................................................................................................... 17
       Financial Performance..........................
								
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