Natura Cosmeticos S.A. (NATU3) - Financial and Strategic SWOT Analysis Review by GlobalData

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									                Natura Cosmeticos S.A. (NATU3) - Financial and Strategic SWOT
                                      Analysis Review
        Reference Code: GDCPG31645FSA                                                                                        Publication Date: AUG 2012
          EDF 01, ROD REGIS BITTENCOURT
                                                             Phone             +55 11 41961401                  Revenue         5,591.37 (million BRL)
          KM 293, POTUVERA
          ITAPECERICA DA SERRA                               Fax               +55 11 41961402                  Net Profit      830.90 (million BRL)
          06882-700                                          Website           www.natura.net                   Employees       6,260 (Estimated)
                                                                               NATU3 [Sao Paulo                                 Consumer       Packaged
          Brazil                                             Exchange                                           Industry
                                                                               Stock Exchange]                                  Goods
       Company Overview
       Natura Cosmeticos S.A. (Natura) is engaged in manufacturing of fragrances, cosmetics and personal care products. It also
       involves in the commercial distribution of cosmetic products under the brand name 'Natura'. The company's product portfolio
       includes deodorants, sunscreens, lotions, creams, lipsticks and perfumes. It has its own research, manufacturing, and distribution
       centers in Sao Paulo, Bahia, Pernambuco, Rio Grande do Sul and Minas Gerais in Brazil. The company operates in Brazil,
       Argentina, Chile, Peru, Colombia, Mexico, and France. Geographically, it is segmented into two regions namely Brazil, Latin
       America (LATAM) and other countries.
       Key Executives                                                                SWOT Analysis
                   Name                                Title                          Natura Cosmeticos S.A., SWOT Analysis
         Pedro     Luiz   Barreiros          Co-Chairman                              Strengths                   Weaknesses
         Passos                                                                                                   Dependence on Direct Selling
                                                                                      Diversified Offerings
         Luiz Ernesto Gemignani              Director                                                             Channel
                                                                                      Sound Financial Performance
         Julio Moura Neto                    Director                                                             Increased Inventory
         Alessandro       Giuseppe           Chief Executive Officer
         Carlucci                                                                     Opportunities                        Threats
         Roberto Pedote                      Executive Vice President,                Leading Position in Brazilian        Rising Counterfeit Goods
                                             Finance, Legal Affairs, and              Cosmetics Market                     Market
                                             Information Technology                   Rise in E-Commerce                   Competition
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData                                                         Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
       Share Data
         Natura Cosmeticos S.A.
        Share Price (BRL) as on 03-Aug-                                52.67
        2012
        EPS (BRL)                                                       1.93
        Market Cap (million BRL)                                      19,934
        Enterprise Value (million BRL)                                20,978
        Shares Outstanding (million)                                     429
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData
       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Natura Cosmeticos S.A. (NATU3) - Financial and Strategic SWOT                                                               Reference Code: GDCPG31645FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Natura Cosmeticos S.A. - Key Facts .................................................................................................................................................. 4
       Natura Cosmeticos S.A. - Key Employees ......................................................................................................................................... 5
       Natura Cosmeticos S.A. - Key Employee Biographies ....................................................................................................................... 7
       Natura Cosmeticos S.A. - Major Products and Services .................................................................................................................... 8
       Natura Cosmeticos S.A. - History ....................................................................................................................................................... 9
       Natura Cosmeticos S.A. - Company Statement ............................................................................................................................... 10
       Natura Cosmeticos S.A. - Locations And Subsidiaries ..................................................................................................................... 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       Natura Cosmeticos S.A. - Business Description............................................................................................................................... 13
       Natura Cosmeticos S.A. - SWOT Analysis ....................................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Natura Cosmeticos S.A. - Strengths ............................................................................................................................................. 14
             Strength - Diversified Offerings ................................................................................................................................................. 14
             Strength - Sound Financial Performance .................................................................................................................................. 14
             Strength - Increasing Liquidity ................................................................................................................................................... 14
          Natura Cosmeticos S.A. - Weaknesses ........................................................................................................................................ 14
             Weakness - Dependence on Direct Selling Channel ................................................................................................................. 14
             Weakness - Increased Inventory ............................................................................................................................................... 15
          Natura Cosmeticos S.A. - Opportunities ....................................................................................................................................... 15
             Opportunity - Leading Position in Brazilian Cosmetics Market .................................................................................................. 15
             Opportunity - Rise in E-Commerce............................................................................................................................................ 15
             Opportunity - Key Developments .............................................................................................................................................. 15
             Opportunity - Rising Demand for Natural and Organic Cosmetics ............................................................................................ 15
          Natura Cosmeticos S.A. - Threats ................................................................................................................................................ 16
             Threat - Rising Counterfeit Goods Market ................................................................................................................................. 16
             Threat - Competition.................................................................................................................................................................. 16
             Threat - Changing Consumer Preferences................................................................................................................................ 16
       Natura Cosmeticos S.A. - Key Competitors...................................................................................................................................... 17
       Section 3 – Company Financial Ratios ............................................................................................................................................. 18
       Financial Ratios - Capital Market Ratios........................................................................................................................................... 18
       Financial Ratios - Annual Ratios ..........................................................
								
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