BioMar Holding AS - Strategic SWOT Analysis Review by GlobalData

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									                           BioMar Holding A/S - Strategic SWOT Analysis Review
        Reference Code: GDCPG27811SA                                                                                         Publication Date: JAN 2013

          Værkmestergade 25, 6th Floor                       Phone             +45 8620497                      Revenue         7,300 (million DKK)
          Aarhus                                             Fax                                                Net Profit      NA
          8000                                               Website           www.biomar.com                   Employees       850
                                                                                                                                Consumer         Packaged
          Denmark                                            Exchange                                           Industry
                                                                                                                                Goods

       Company Overview
       BioMar Holding A/S (BioMar) is a supplier of fish feed to the aquaculture industry. BioMar carries out the production and
       commercialization of feed for over 25 different fish species. BioMar offers its products to fish farmers in the aquaculture industry.
       The company’s major brands include Aquavet, Aqualife, Bio-Optimal and Ecoline. The company operates more than 10
       production facilities and a number of sales offices across 60 countries. BioMar is headquartered in Aarhus, Denmark.


       BioMar’s aims is to be at the forefront of sustainable development in the Norwegian aquaculture industry. The company also
       intends to start delivering feed to fish producers in Central and South America.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     BioMar Holding A/S, SWOT Analysis
         Torben Svejgard                   Chief Executive Officer                 Strengths                            Weaknesses
         Mogens Stentebjerg                Chief Financial Officer
                                                                                   Wide Range of Fish Feeds             Dependence on Third Parties
         Niels Alsted                      Executive Vice President,
                                           R&D,     Sourcing    and                Research and Development
                                           Business Development                    Activities
         Jan Sverre Rosstad                Vice President,         BioMar
                                           North Sea                               Opportunities                        Threats
         Tore Wikdal                       Vice           President,
                                           Technology            and               Strategic Growth Initiatives         Seasonal Nature of Business
                                           Manufacturing Excellence
                                                                                   Global Demand for Seafood            Global Economic Scenario
        Source: Company Website, Primary and Secondary Research,
        GlobalData

                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
        Key Competitors
         AKVA Group ASA
         Nireus Aquaculture S.A.
         Vinh Hoan Corporation
         Nippon     Formula      Feed      Manufacturing         Company
         Limited
        Hellenic Fishfarming S.A.
        Source: Company Website, Primary and Secondary Research,
        GlobalData




BioMar Holding A/S - Strategic SWOT Analysis Review                                                                          Reference Code: GDCPG27811SA
Source : www.globalcompanyintelligence.com                                                                                                                  Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       BioMar Holding A/S - Key Facts ......................................................................................................................................................... 4
       BioMar Holding A/S - Key Employees ................................................................................................................................................ 5
       BioMar Holding A/S - Key Employee Biographies .............................................................................................................................. 6
       BioMar Holding A/S - Key Operational Employees............................................................................................................................. 7
       BioMar Holding A/S - Major Products and Services ........................................................................................................................... 8
       BioMar Holding A/S - History .............................................................................................................................................................. 9
       BioMar Holding A/S - Company Statement ...................................................................................................................................... 10
       BioMar Holding A/S - Locations And Subsidiaries ............................................................................................................................ 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       BioMar Holding A/S - Business Description...................................................................................................................................... 13
       BioMar Holding A/S - SWOT Analysis .............................................................................................................................................. 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          BioMar Holding A/S - Strengths .................................................................................................................................................... 14
             Strength - Wide Range of Fish Feeds ....................................................................................................................................... 14
             Strength - Research and Development Activities ...................................................................................................................... 14
             Strength - Strong Foothold in Market ........................................................................................................................................ 14
          BioMar Holding A/S - Weaknesses ............................................................................................................................................... 14
             Weakness - Dependence on Third Parties ................................................................................................................................ 14
          BioMar Holding A/S - Opportunities .............................................................................................................................................. 15
             Opportunity - Strategic Growth Initiatives .................................................................................................................................. 15
             Opportunity - Global Demand for Seafood ................................................................................................................................ 15
             Opportunity - New Product Development ..............
								
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