Emerging Internet Technologies How they impact Business Philippe Niquille Law & Economics of Cyberspace @ University of St.Gallen April 26 2008 the paper focuses on .. Scalability as key growth factor Digital human interactions Coping with information flooding The rise of new business models April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 2 the paper focuses on .. Scalability as key growth factor Digital human interactions Coping with information flooding The rise of new business models April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 2 computing in the cloud virtual layer load balancer firewall database storage web physical layer server 1 server 2 server 3 server 4 server x April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 3 computing in the cloud user access through Internet virtual layer load balancer firewall database storage web physical layer server 1 server 2 server 3 server 4 server x April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 3 lost in the cloud? 1 in-house department 2 outsourcing 3 the cloud April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 4 lost in the cloud? 1 in-house department 2 outsourcing 3 the cloud + ‣ demand ‣ ‣ on-demand, scalable variable costs, no-commitment managed economies of scale attract start-ups lock-in (proprietary) security ‣ ‣ ‣ ‣ April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen supply 4 utility computing has become real, disruptive „App Logic“ „Blue Cloud“, „iDataPlex“ 2002 2006 2007 2008 „S3 & EC2“ „Simple DB“ „App Engine“ April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 5 utility computing has become real, disruptive „App Logic“ „Blue Cloud“, „iDataPlex“ 2002 2006 2007 2008 ? „App Engine“ „S3 & EC2“ „Simple DB“ April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 5 Q&A April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 6 bottlenecks as restraints B server peers April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 7 BitTorrent: share mania B ∼12 Mio peers tracker gather peer data update peer data peer initiate seeder peer April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 8 Implications for Business Models B +‣ ‣ why fight when you can earn? customers abandon old models ‣ ‣ unique price expectations low marginal costs for distribution April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 9 Implications for Business Models B +‣ ‣ why fight when you can earn? customers abandon old models ‣ ‣ unique price expectations low marginal costs for distribution April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 9 Second Life‘s virtual reality B Linden Labs, 2008 April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 10 BitTorrent traffic as of 07/08 B Ars Technica April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 11 semantic web? B TechCrunch 25.4.2008 April 26 2008 // Business Impact of Emerging Internet Technologies // Philippe Niquille // University of St.Gallen 12