C H O W
Ariel Fortune Shannon Solis Jo Ann Bengel Matthew Olmstead Ashley Graf Adam Castro
What is CHOW?
Our product, “CHOW” is a modern reinvention snack based on the original, timely, and recognizable “muddy buddy/puppy chow” recipe consumers have already come to love
What is CHOW?
• Ingredients
– Crunch corn cereal squares – Chocolate chips – Peanut butter – Powdered sugar – Butter – Vanilla – Whatever else you want
Core values statement
“We desire to bring the tastes that people miss from childhood to their fingertips in an affordable and convenient manner.”
Mission
• Bring high-quality packaged version of muddy-buddy recipe to consumers • Same great taste but healthier • Offer more variety and convenience all with less mess! • Christian value in a secular market • Snacks and packaging that are friendlier to the environment
Vision
• To eventually sell CHOW in supermarket chains and convenience stores • Use CHOW as a simple tool to facilitate different ventures
– Fundraisers – Corporate events
• Eventually bring the brand into every house in America
What is our target market?
• Children ages 5-18
– – – – – – Lunch boxes After-school snacks Sporting events Holidays Sleepovers Parties
• Individuals making purchasing decisions for this group • Residents of the united states • Begin with Southern California residents and expand north and east
What is our target market?
• Classic American middle to upper class
– Have more leisure time – Parents with college education – Income to sustain their household
• Family households
– It is a convenient snack
• Full nest 1 & 2 • Fundraisers and community events
Important Perceptions
• • • • Product is healthy and enjoyable Memories of old times Affordable delicious
Strategy
• Bring back the popularity of muddy-buddy recipe
– Done by offering lower cost and less mess – Demographics- how this affects how our consumers purchase. – How do they decide and why do they decide to buy things? Target the US which is consumer oriented society. Why? Convenience.
Competition
• Other snack food
– – – – Chips Popcorn Mixed snacks Sunflower seeds
Where are we going to sell Chow
• Grocery Stores in Southern California. • We hope to expand to fundraisers such as scouts and sporting events cause marketing? • Areas such as Fashion Island like Sprinkles.
Pricing Strategy
• Based on calculations from research:
– $2.99 for 12 oz. – $3.99 for 16 oz.
Acquiring Information
• • • •
Website Word of mouth Commercial Lower middle shelf for the kiddies
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