VIEWS: 42 PAGES: 3 POSTED ON: 4/28/2008
Wal-Mart Blogs Recently, Elderman PR firm admitted that it is behind the Wal-Mart blogs as previously believed to be written by independent parties. Wal Mart has been paying the PR firm to write positive reaction blogs to enhance the retailer’s image. Retailers are now taking the independent association of blogging away and replacing it with “corporate” blogging. Upon realizing that most of the corporate blogging was being done by independent PR firms to support the organization’s image, many were upset. However; Wal-Mart’s CEO expressed his apologies for the deceiving blog to the Wal-Mart supporters. The Internet Puppet The news article warns the public of the “puppets” out on the internet. These are not real people but are passing as so on the web. It all started when the fictional character of “Brody” was used on facebook as a tactic for attracting young people between the age of 18 and 24. It was part of the Ruckus Network schedule, in which they acquired 300,00 email addresses to solicit young students. Sony confesses to “Flog” This fake log created by an “independent” party was actually created by the Sony corporation to enhance its image on the PSP. Due to the “lingo” used on the flog, many readers became skeptical and discovered the real truth. Zipatoni corporation was actually behind the flog and admitted to the fact once confronted. They say they’ve added information to the site so that consumers know they will not deceive them again. AOL search logs The corporation of AOL has apologized to its users for using data that was actually not available to consumers. They wished to use it upon release of their latest development in their website, but discovered it to be faulty. The problem was that about 658,000 users could be easily identifiable because of the incorrect procedures taken by AOL. The corporation has since apologized and assured that it will not happen again. Myspace Breach A breach occurred where those members of 18 years of age or older gained access to files of those who are 16 and younger. This problem went unnoticed for several months, when 16 years olds are automatically set on default for private. Myspace uannounced they had corrected the problem, however, many found that was not entirely true. Myspace has since tried correcting the problem and assuring it will not happen again. Zanga violates kids’ privacy They will have to pay$1 million fine for allowing kids under the age of 13 to sign up without their parents’ consent. The problem comes in because Zanga is a site just like myspace, which allows people to create profiles, display pictures and personal information for friends to see. The Federal Trade Commission stated that Zanga had infringed in the Protection of Kids Act and therefore would pay a fine. Snack companies fined Hershey Foods and Mrs. Field’s cookies obtained information from children without their parents’ consent and are now being fine $185,000 for breaking the Children’s Act. Both companies are deleting the information they have collected from the children and promise to not do the same thing again. Malibu Banana Boat Backfires A contest was established between the two companies for a $25,000 prize to the winner of the best video created and published on youtube. The problem occurred when a winner was announced before the expiration of the deadline, and many contestants were upset and protested the decision. The companies deny that they would purposely rig the contest and have stressed that they would never mean to alienate their consumers. Chevy ads disappoint Chevy tried to get its audience to interact with the brand by allowing them to go to their website and create their own chevy car ads. The problem was that many of these consumers were using Chevy’s own messages against them. They began distorting chevy’s message into anti-chevy campaigns. Chevy was force to shut down the interactive part of their website.
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