American Idol Market Research Survey

Did you watch Tuesday’s or Wednesday’s episodes of AMERICAN IDOL this week? Yes No How would you rate the Top 12 episodes so far? Excellent Very Good Good Fair Poor Don't have an opinion yet What did you like most about the Top 12? What did you like least about the Top 12? Next How important is the Top 12 to your overall enjoyment of AMERICAN IDOL? Very Important Slightly Important Neutral Slightly Not Important Not Important At All Compared to prior seasons, are you enjoying the Top 12 more or less? More Less About the same Next Generally, how often during the season do you watch AMERICAN IDOL? Regularly Occasionally Seldom Next Based on all the episodes of AMERICAN IDOL you have watched this season, how would you rate the show so far? Excellent Very Good Good Fair Poor Don't have an opinion yet Based on your viewing of AMERICAN IDOL this season, how likely are you to continue watching? Very likely Somewhat likely May or may not continue watching Probably will not continue watching Definitely will not continue watching Next How important are each of the following people to your overall enjoyment of AMERICAN IDOL? Not Slightly Not Important Neutral Important At All Very Slightly Important Important Randy Jackson Paula Abdul Very Slightly Important Important Not Slightly Not Important Neutral Important At All Simon Cowell Ryan Seacrest Very Slightly Important Important Not Slightly Not Important Neutral Important At All Contestants Next Please tell us how much you agree with the following statements. Strongly Agree I watch American Idol mostly to hear what Paula has to say I am more excited about American Idol this season than in prior seasons I like Ryan as the host This seasons Top 12 was more competitive than last seasons There is too much banter between the judges I watch American Idol mostly to hear what Simon has to say I'm excited about the final 5 contestants Strongly Agree I like the interaction between Ryan and the contestants I care who wins AMERICAN IDOL I like the interaction between the judges and Ryan I have noticed positive changes in the show this season Simon's comments turn me off from the show The show is too negative this season I think the group of boys are more talented than the group of girls Strongly Agree I am enjoying American Idol more this season than in prior seasons I watch American Idol mostly to hear what Randy has to say These are the best final 5 contestants I've seen on AMERICAN IDOL I like the interaction between the judges Agree Neutral Disagree Strongly Disagree Agree Neutral Disagree Strongly Disagree Strongly Disagree Agree Neutral Disagree Next Do you use the AMERICAN IDOL website? Yes No Next What do you use the website for (i.e., behind the scenes, video’s, etc.)? Next Do you ever watch AMERICAN IDOL performances or content on YouTube? Yes No Next Typically how do you watch AMERICAN IDOL? Watch AMERICAN IDOL live when it airs DVR/TIVO/Tape it and watch it later that evening DVR/TIVO/Tape it and watch it the next day DVR/TIVO/Tape it and watch it during the week Watch performances online Other (please specify) Did you watch the audition portion of AMERICAN IDOL? Yes No Next Do feel the audition portion of show lasted too many weeks? Yes No No opinion If it were up to you, would you increase or decrease the number of episodes during the audition portion of AMERICAN IDOL? Increase Decrease Stay the same Next How important are the auditions to your overall enjoyment of AMERICAN IDOL? Very important Slightly important Neutral Slightly not important Not important at all What if anything would you change about the audition portion of AMERICAN IDOL? Next Did you watch the Hollywood portion of AMERICAN IDOL? Yes No Next How important is Hollywood Week to your overall enjoyment of AMERICAN IDOL? Very important Slightly important Neutral Slightly not important Not important at all Would you like more Hollywood Week episodes? Yes No No opinion Next What if anything would you change about Hollywood Week? Suppose the first few weeks of AMERICAN IDOL started in Hollywood with flashbacks of the auditions, would that increase or decrease your enjoyment of AMERICAN IDOL? Add to my enjoyment Decrease my enjoyment No effect on my enjoyment Next If you could change anything about the audition or Hollywood portion of the show what would it be? Are there any additional comments you like to make about AMERICAN IDOL? Next