Precision marketing constitute the four main theories - turn taken from PCWORLD _2_

							Precision marketing constitute the four main theories - turn taken from PCWORLD
(2)
Personalized System of Precision Marketing


1, precise positioning system

 ?Market differentiation and positioning is the key of modern marketing part. Only
the accurate distinction between the market in order to ensure effective marketing,
product and brand positioning.

 ?Consumer behavior through consumer of precision measurement and analysis, and
establish the corresponding the data system, through data analysis for customer
selection, and through market testing and validation to Qufensuozuo position right or
accurate and effective. League winners in the practice of precision marketing with
their own development "Marketing Test" marketing test system
achieved good precision positioning products.

  "Marketing Test" system uses complex number theory model,
the real market environment in the simulation to get real data. Verify the data model is
modeled on the design of marketing, in a small scale simulation of the real market
environment sales. Simulated market environment, including: shelves experimental
network users visited the DM simulation experiment. (Sometimes also be achieved
using simulation run newspaper)

  ?Listed on a large-scale testing of products into a small fee you can know that tens of
millions into effect. This is the precise positioning of the charm.
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  2, communication with customers to establish individual communication system

   Precision marketing from literally everyone can see it is not used in mass
communication, it requires the precision. This communication about the following
forms: DM, EDM, straight back-up advertisements, telephone, text messaging,
Internet promotion. These things is not new. DM is the e-mail, EDM is the web mail.

   Straight back-up ads is the improvement of traditional mass advertising. Traditional
advertising is mainly ordinary about how good their products, encouraging people to
go somewhere to buy. Some also give some discount offers what none other. It takes a
lot of space to do, of course, need a lot of advertising. The straight back-up
advertisements to publicize a major event for people interested in participating.

  Straight back to the design of ad incentive design is the core activity, the principle
is the precise positioning of the crowd we be interested in advertising, design this part
of the activities of interest groups, interested in the things to enable them to
participate in the purpose, to achieve our next one of a communication. Activities that
give incentives to customers interested in specific things. It is more psychological
research related to consumer purchase behavior.
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  ?3, for one to one distribution of integrated sales organization

   Precision Marketing's sales organization consists of two core
components: Precision Marketing subvert the traditional frame structure and channel
marketing organizations limit, it must have a comprehensive and reliable logistics and
settlement systems, the main channel of communication to another individual
customers CALL CENTER.

   Fast and convenient logistics and distribution system and billing system is a reliable
precision marketing constraints are two major factors, the winner in the precision
marketing alliance with the practice of national postal network to achieve distribution
of goods and payment settlement.

   Traditional marketing concern is market share, while the precise marketing concern
is customer value and proliferation. Precision Marketing is the core operation of
CRM.
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  ?CALL CENTER and telephone network technology through the implementation
and set up one to one communication platform for customers: it's main
function is to handle customer orders, answer customer questions, through customer
care to maintain customer relationships.

   Precision Marketing from the traditional marketing channels and marketing system
on the level of over-reliance on the framework of group organization, to achieve one
to one distribution.
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  4, to provide personalized product

 ?And precise positioning and communication with adaptation, only for different
consumers, different consumer demand, design, manufacture, provide
personalized's products and services reach people precisely to meet the
market demand.
  Personalized products and services that is customized to some extent. A Dell as an
example: The computer itself is a very high standard to meet the full range of client
computer performance, appearance, functionality and price and other aspects of the
comprehensive needs, is relatively easy. Through the integrated use of advanced
supply chain management, process control, CALL CENTER, E-commerce and other
means to achieve on-demand production of Dell, or mass customization.

   As for the other standards is not high, more complex customer needs, it is necessary
to achieve mass production, achieve cost-optimal, but also to adapt to an increasingly
differentiated customer needs, we must have chosen to meet the size and
differentiation to achieve a balanced customer needs. Through precise positioning,
accurate communication to find and "wake up" a large number
of, demand for differentiation through personalization design, manufacture or provide
products, services, to the maximum extent to meet the effective demand, to get a good
economic benefit.

  ?Accurate, personalized product and service system relies on the modernization of
production and process management, including supply chain management, ERP, BPR,
etc.. Such as BMW (BMW) has been achieved in accordance with customer orders to
complete vehicle configuration and timely delivery of accurate production.
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5, the customer service system proliferation
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   Precision Marketing is the last part of the proliferation of after-sales customer
retention and service. For any business, perfect quality and service can be achieved
only in the after-sales stage. Meanwhile, the marketing sector is generally believed
that profits from loyal customers is much higher than new customers. Only through
accurate customer service system in order to retain old customers and attract new
customers, meet customers chain reaction.
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Precision Marketing core idea


  Precision Marketing (Precision marketing) is based on the accurate positioning,
based on modern information technology to build personalized customer
communication service system, the enterprise can be measured, low-cost expansion
path!
Precision Marketing has three levels of meaning: first, accurate marketing ideas,
marketing is not marketing the ultimate pursuit of marketing, to reach the ultimate
thinking is gradually over-precise. The second is to implement a system to ensure
accurate and means, and this means measurable. Third, is to achieve low-cost
business goals of sustainable development.

  Precision means that accurate, precise and measurable. Precision marketing is more
appropriate to reflect the accurate depth of marketing and core moral thinking.
?

 ?1, precision marketing is the precision can be quantified through market positioning
technology (market test) only qualitative breakthrough in the traditional limitations of
marketing orientation;

 ?2, precision marketing, with advanced database technology, network
communication technology and modern means of a highly decentralized logistics of
long-term security and personalized customer communications, to marketing to
achieve measurable, such as precise control requirements may be. Get rid of the high
cost of traditional advertising communication constraints, low cost and rapid growth
of the enterprise as possible;

 ?3, accurate means of marketing the system to maintain a close interaction between
business and customer communication, so as to continuously meet our customers
individual needs, establish a stable and loyal customer base of enterprises, the
proliferation of chain reaction to achieve customer to achieve the
company's long-term stability of the demand for high-speed development.

  4 Precision Marketing widely distributed through modern and efficient logistics
complex in the middle of the enterprise out of the traditional marketing channel link
and modular marketing organization depends, to achieve a personalized care, greatly
reducing marketing costs.
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To achieve the core --- CRM Precision Marketing


 ?We often see that some small business operators who will be recorded in the
operation of a small book, a customer name and purchase of product information, in
fact, this little book is an original CRM. CRM customer relationship management, is
associated with modern information technology and e-commerce tide into our vision.
  1, CRM is a customer-oriented, concerned about the customers, all centered around
the customer to operate the management system to achieve it through a set of
enterprise management software ideas and management.

 ?2, CRM system, customer data management is the core of CRM include: Internet
and e-commerce, multimedia, data warehousing and data mining, expert systems and
artificial intelligence, call center and so on.

 ?3, CRM is the automation and improve the focus and sales, marketing, customer
service and support areas of customer relations, business processes.

  4, CRM can be done: in-depth development of target customers, to support the
company development strategy and the management of membership information and
application, to establish a centralized customer-centric marketing management
platform, to achieve business and management standardization, efficiency
maximization.
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   It operates several major modules: the first, Shu Ju management: the internal point
of contact information and data management together to realize the data's
cross-Bu Men's Jizhong Kuaqu Yu Yu Gongxiangyingyong management;
second, Liu Cheng management: business processes to achieve Xiang Guan Guan
control and automatic processing, curing management process; third, intelligent
management: the enterprise of intelligence, whereby the external clients to provide
effective customer care services, domestic enterprises to provide accurate analysis and
effective decision-making basis.
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  Anderson consultants (Anderson Consulting) for the six industry research shows
that if improvements in customer management 10 percent, billions of dollars in
business each year will increase from 4 to 50,000,000 U.S. dollars in pre-tax earnings.
Simple to say, the lack of effective customer care services, could have been loyal
customers for less cost to win the profits were reduced.
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    CRM is a customer database based on the operation, many people actually
Database Marketing CRM.
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Read the title thinking: Why do Southbridge important launch in the activities, from
preparation to launch even up to half an hour long each took to pull the trigger to
launch out of? If he applied precision marketing theory, time-consuming and will
shorten the duration, efficiency will increase the number of times?
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Reference: See "Five short sleep" in "
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^ You have to give your brain to adapt. I was calling the shots on the brain:
"Ready (7:00) ... targeted (7:09) ... launch (7:30)." You can not
start to pull the trigger, to launch themselves out.
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- Oh, I see every time you took about half an hour or so to pull the trigger to launch
out.

- But, you ready to aim at from a number of long time, I suggest you to process
reengineering to improve efficiency!

- However, admire your candor, what are reported to us. : P "
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At 11:17 p.m. on the July 24, 2006
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Comment
# Re: Precision Marketing constitute the four main theories - turn taken from the
PCWORLD 2006-7-25 0:18 Southbridge
Wow Ya Ya! Protest using me as a negative example!

Now take me as a counter-example to show that Professor Wang is a very accurate
brag about! Efficient!


# Re: Precision Marketing constitute the four main theories - turn taken from the
PCWORLD 2006-7-25 1:45 standard answer a question for
http://family.mblogger.cn/berlinf/posts/75575.aspx
# Re: Precision Marketing constitute the four main theories - turn taken from the
PCWORLD 2006-7-25 19:06 Little Dragon Girl
Too deep, and can not understand it. Or the South Bridge, easy to grasp the image of
teaching methods.
# Re: Precision Marketing constitute the four main theories - Turn South Bridge taken
from the PCWORLD 2006-7-25 20:17
I there is no marketing on the precise substance of nonsense, of course easy to
understand:)
# Re: Precision Marketing constitute the four main theories - turn taken from the
PCWORLD 2006-7-25 21:08 Xuewu
First come, first to leave a footprint Kazakhstan
Oh, really worthy of the South always students
Sure enough, some fight Kazakhstan
Oh, are powerful figures
Start learning!
Hello!!

# Re: Precision Marketing constitute the four main theories - turn taken from the
PCWORLD 2006-7-25 21:10 Xuewu
Want to say, you can complete to see who I am down and admire!
& _ &

# Re: Precision Marketing constitute the four main theories - turn taken from the bark
PCWORLD 2006-7-25 21:38
Welcome Xuewu!

Little Dragon Girl in China to survive, to trick! The simple question Gaode people
can not understand!

Southbridge popular image easy to understand, so dry, is to drop my job also,
Shenhen of! It kicked of, to relieve my hate!
# Re: Precision Marketing constitute the four main theories - Turn South Bridge taken
from the PCWORLD 2006-7-25 23:41
Professor Wang is a Professor of my professional services, some professors do not
speak truth, was conservative Shenhen of! Kick in the, to relieve my hate!
# Re: Precision Marketing constitute the four main theories - turn taken from the
PCWORLD 2006-7-30 11:05 mikeshi
So hard, so hard, I did not understand well ... ...
# Re: Precision Marketing constitute the four main theories - turn yellow pig taken
from PCWORLD 2006-7-31 14:09
Tanabata wish bark and sister ^ @ ^ Happy Valentine's Day