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									Nokia
  1865, Nokia founder 弗 雷 德 里 克 艾 Goldstein (Fredrik Idestam) in Finland
"Nokia River" created along a wood pulp plant, named Nokia.
Nokia 1922 and the neighbor, the production of high system leather shoes and rubber
tire factories and manufacture of Finnish telephone cable, power cable factory in
Finland combined. 1960, has developed into a paper, rubber, cables and other
integrated manufacturers of Nokia, at the Cable Factory was set up electronics
division to light for the development of electric transmission core. At that time,
semiconductor technology is moving from the laboratory to the industrialization,
today's Nokia have this foundation.
  ?1967 following the merger of Nokia and the Finnish Rubber Cable Factory-linked
form of Nokia Group. The Group made significant investments in the electronics
industry. Helm in 1992, Ollila, Nokia. He will focus the company into the
telecommunications industry, promoting the production of GSM phone standard
format. Nokia shares in 1994, the New York Stock Exchange. Nokia 1996 auction of
cable and TV production business, and achieve rapid development of mobile
communications. In 1998 produced the first billion mobile phones to become the
world's largest mobile phone manufacturer.
In 1992, when Nokia has been paper, rubber, cable and other traditional industry into
a business computer, electronic consumer goods and telecommunications products,
high-tech group. The beginning of transition, but the company and economic losses
occurred, the new president about M - made loud Ollila: "The future will
belong to era of communications, Nokia is to become a global telecommunications
company." The chief executive took office on launch to mobile phones as
the center of the professional development of new strategies. The paper, tires, cables,
home electronics, such as business or to a minimum, or sale of, or separate out, and
even bear the pain has cut off one of Europe's largest television
manufacturer of television production operations, concentrated 90% of the funds and
Human enhance mobile communications equipment and multimedia technology
research and development. Nokia's decision-makers with its mobile
communications industry trends keen to grasp, to seize this great opportunity. While
other companies also strengthen the simulation study, the Nokia easy to operate
digital mobile phone is ready to order. After special processing of these phones, can
be applied on a global scale and standards of different frequencies. Just at this point,
as expected, as Nokia, the world demand for mobile phones have entered a period of
rapid growth, already readiness to achieve a leap in Nokia.
Before 1992, communication is the Nokia 13 to a diversification project, about 15%
of total turnover. Nokia in the first half of the completed sales of 8.647 billion U.S.
dollars, 90% or more from the communication. Currently, Nokia's share of
global mobile telecommunications market has been close to 30%, and the
world's largest mobile phone manufacturer. Nokia to provide users with
advanced solutions and wireless, wireline telecom products, including mobile and
fixed networks, mobile phones and other voice, data, image terminal. Its research and
development center to open next best technology to provide users with more
value-added services. Nokia's development in the field, including third
generation wireless systems, multimedia network applications, and network
management solutions. It is through the forecast to meet the needs of users, improve
product quality, strengthen the public and open new ideas and other means to maintain
its fast-growing telecommunications market leading position.
[Edit] Nokia in China - walk hand in hand to create the future
Adhering to the "hand in hand to create the future," the purpose
of the Nokia and local partners in China to build long-term development and is
committed to being the best partner. From the twentieth century 50's,
Nokia has established trade relations with China. In 1985, Nokia opened its first
office in Beijing, China began in the early stages of development; 90 mid, Nokia,
through a joint venture in China to realize the localization of production, and
gradually developed into its Nokia the world's major production base; into
the new century, through the Nokia strengthen cooperation with China in the latest
communication technologies in close cooperation, deeply involved in the
development of China's information industry and further build China into
Nokia's global R & D and human resources base.
In 2003, Nokia sales in China to 20 billion euros, exports 1.7 billion euros, for three
consecutive years among the Chinese mobile communications industry, the first
foreign export companies, the past four years total exports of 80 billion euros. The
end of 2003, Nokia's investments in China amounted to 1.7 billion euros.
2003 to 2004, Nokia two consecutive years, "the Economic Observer
reported that" as China's most respected enterprises; in 2004, in
"Fortune" for the first time launched the Chinese version of
"the most admired company" in the rating, Nokia in the top ten
enterprises.
From the second half of 2003, Nokia global restructuring, further highlighting
China's strategic position, not only is Nokia's most important
production and R & D base, or Nokia's global customer and
market operations five strategic markets. Nokia is to provide a real end to end
solutions for leading mobile communications provider. In 2003, the Nokia GSM
devices and network marketing to obtain the sum of the first. Beginning in 2004,
Nokia mobile phones with rich and innovative products, in-depth localization
strategies, successful channel construction, and increasing brand loyalty, China won
the overall mobile phone market first.
In the continuous exploration and innovation, globalization and mode of operation
with Chinese characteristics, combined with the management process, the Nokia
brand in China rising strength, as a good employer of its position to attract a lot of
good local talent. Nokia has grown from 20 years ago, only a dozen of the Beijing
office, developed into dozens of homes across the country offices, six research
institutes and four production bases, more than 6,000 employees of multinational
companies in China . Nokia as a good corporate citizen, continue to contribute to the
development of China.
[Edit] vision
Nokia is a global mobile communications leader. With its rich experience and
innovative technology and products and solutions, user-friendly features, reliability
and quality, Nokia is the world's leading supplier of mobile phones, mobile
and IP networks is also a leading provider of.
Nokia's success is mainly due to its emphasis and focus on product
innovation, customer satisfaction unique corporate culture, and by creating a high
degree of confidence, independent of the environment, to provide staff with personal
and professional development opportunities to stimulate the potential of employees.
Nokia Corporation consists of two operating groups: Nokia Mobile Phones and Nokia
Networks. In addition, Nokia also includes an independent venture capital and
corporate R & D: Nokia R & D center.
[Edit] strategic vision
Nokia's overall business objective is to profit in the mobile
communications model by capturing new business opportunities to strengthen our
global leadership. This means that we have to establish a strong brand, expanding its
customer base to ensure the quality of products and services to improve the company
as well as all the elements of future business potential.
In the mobile phone, Nokia is committed to developing new product categories in the
same time, continue to introduce new features with new features and products. Some
advanced applications, such as multimedia messaging services, content access and
download, mobile browsing and other various products in Nokia have been used. In
the network business, Nokia to develop new mobile applications and services to
provide the necessary high-speed, high capacity systems and make it commercially.
[Edit] lead the trend of market segmentation
If the road to seize the opportunity to take the professional to achieve a leap of Nokia,
then a keen grasp of the market, then it has stood the forefront of industry led the
industry to guide the market. Nokia believes the market is not so, how to fill market
gaps or to enlarge a small market, the key is how you go to find out and have a good
entry point for leading technology. Although Nokia has been leading edge of
technology, but more emphasis on practical applications of technology, that
technology can not be extended as appropriate if the application of value to humanity,
then would not create market needs. So the idea of new products from consumer
needs, aspirations and dreams, detailed market analysis and detailed classification of
users is the most crucial prerequisite.
Nokia's market segmentation strategy it first broke the release of a new
product every two years, the industry rule, and replaced an average of more than a
month there will be a new species appeared. It's series of mobile phones in
the optimization of the basic functions of the same time, small and focus on
innovation, to fill gaps in the market one after another. Such as the Nokia 5110
entered the Chinese market on the popular young people. They focus on practical and
quality, the pursuit of fashion and personality, but they are not too many pockets, so
do not ask for more business functions. Nokia, for the consumer groups launched the
innovative "Xpress" color covers, and developed a
corresponding low-cost strategy. To take Nokia to take the lead in the market and set
off a wave of mobile phone sales.
Nokia is not only good at finding the combination of technology and current market
points, when the technology has been leading the market, it can also create markets, to
guide the market changes to its technology to open up new growth. Such as the
revolutionary birth of the Nokia 7110 media phone, it is to millions of Internet users
and mobile phone users into before the media does not exist phone users. Why believe
this change will be Nokia's success? That is because it has long insight into
this new technology will bring tremendous value customers and value-added services.
Why is it important as mobile communications? Because it can give us the freedom to
communicate, which is its value.
Nokia is not known from a small business to today's multinational
telecommunications group, is one secret of success is to continually adapt to market
changes and seize the opportunity to adjust the long-term development strategy,
according to market demand to make significant changes in the decision-making
structure. It can be said of Nokia's history is a constantly seize
opportunities, history of innovation.
In 1985, Nokia has been an annual turnover of 11 billion Finnish marks of cross
international business, when all of its telecommunications equipment accounted for
only 14% of turnover. Nokia in the late 80s and early 90s, was in very serious
difficulties, then reluctantly get rid of other business services company, focused on
business telecommunications. After 10 years, Nokia's turnover doubled 3
times. Production and sales of telecommunications equipment accounted for 80% of
total turnover, in February 1996, Nokia once again reluctantly must sell to make a
major decision: shut down TV production base in Germany to remove the TV
production business to focus 90% The rapid development of financial and human
resources to enhance the mobile communications equipment and multimedia
technology development and exploration.
Nokia telecommunications sector leaders and staff are young, have a strong creative.
Companies to promote innovation and entrepreneurial spirit, encourages technical
strengths to a bold vision, focusing on the development of good performance, high
reliability and easy to carry the products, every few months, Nokia will launch new
models for selection , like a fashion model's update rate changes, people
overwhelmed. At present, the development cycle of new models of Nokia on average
only 35 days! In order to fastest speed and the latest technology developed for the
users most in need of high-quality products, Nokia hesitate to spend huge amount of
research funding to develop new products each year for research and development
funding for new products reached 3.5 billion marks, of the total turnover 9%, or about
the Finnish national industrial quarter of the total cost of product development. That
9% figure is stable, and in the future as well.
[Edit] the management of long-term strategic vision and decisive decision-making
capacity
"The future will belong to era of communications" - that is
far-sighted leadership of the Nokia Group, the firm belief that they have a belief and
always follow this idea, first, the willingness to focus on telecommunications systems,
especially mobile communications, the get rid of some other business. Second, focus
on selected life that mobile communication is convinced of the high growth areas.
Why Nokia mobile strategic objectives identified? Ollila, Nokia's current
CEO, answered: We can not be done in many areas world-class, it is necessary to
make a choice of various operations. In the electronics industry, especially mobile
communications, so we have this strength. In other areas, many companies may be
more successful than we are. Therefore, we believe that our greatest likelihood of
success in the mobile electronic communication. We have the technical know-how, we
are the best in this area!
Nokia's vision proved.
Finland is the world's first mobile phone business in developing countries.
As the wireline communications business in the sparsely populated, harsh climatic
conditions of northern Europe is neither convenient nor economical, Finland early in
1971 on establishing a national system of auxiliary artificial analog mobile phone
network. In 1982, Finland has, together with other Nordic countries lead the world to
establish the first international mobile telephone communication network (NMT), the
mobile phone business in the whole range of the five Nordic countries unimpeded.
NMT is set up, rapid growth of mobile phone users, Nokia has this started, started to
develop mobile phones. Until now, the Nordic countries are the world's
highest mobile phone density in the area. At present 5.1 million population of Finland,
mobile phone users has more than 1.5 million, 3.4 persons on average have a mobile
phone, among the highest in the world. In order to meet the needs of users, Nokia to
develop new products, and gradually accumulated experience, more and more
sophisticated technical level.
The early 80s, when the mobile phone just the rise of Western Europe and the United
States and other developed countries do not recognize that side superiority of mobile
phones, even as individual users when it provides additional services to the luxury
business. Nokia mobile phones had already spotted the broad prospects for
development, firmly grasp the opportunity.
In 1988, the 38-year-old Ollila into the company's management, leadership
class was still pocket-sized mobile phone Products, Nokia 1992, Ollila as chief
executive officer. Ollila took office soon clear that Nokia's goal is to
become a global telecommunications company, Nokia is the vitality of the
telecommunications industry into. Nokia phase out and eliminate the traditional basis
of industrial production, adjusting the internal structure, reluctantly cut the plant has
Europe's largest TV production TV production business, to shift the focus
of research and development of mobile phones, and 90% of the financial and human
use in mobile communications and multimedia technology research and development.
[Edit] visionary future without the "Line"
Insight into the broad prospects of future mobile communication market, Nokia is
currently the industry manufacturers, software developers, wireless operators together
to actively promote the early arrival of this market.
By then, all kinds of household appliances will eventually have wireless transmission
capabilities, mobile phone number may be much higher than the population of rich
countries. Most developing countries lack the phone will also cross the traditional
poles and wires directly to the mobile phone sector. If China's vast western
region, the development of mobile communications on fixed telephone lines set up
more than simple and can save the investment.
Nokia foreseeable future mobile information society, the world all the information
that all of the voice, images, movies, music, news and the Internet for each entry may
be made by mobile phone at hand. People work, entertainment, shopping, etc. will
change, the choice of office space will become arbitrary, even the boundaries of work
and entertainment will become blurred, because the mobile phone in addition to
access to information and as communication tools, can be entertainment tool. Nokia
believes that the Internet and mobile communications on behalf of the integration of
the IP mobile technology will make it all a reality. It will lead to revolutionary
changes in future communications. To seize this opportunity, Nokia's
biggest R & D center it built in a highly developed Internet technology, the
United States, and from the Silicon Valley acquisition of a series of Internet
technology, a strong competitive advantage in the new company, which acquired
Ipsilon 97 years is a pioneer in the field of IP routers, Nokia broadened through the
acquisition of its own expertise in IP technology. Nokia also recently established
Internet Communications (NokiaInternetCommunications), further established its
commitment to IP and the integration of mobile communications technology
development direction. Nokia is also working with the industry while other companies
to launch a series of very important technologies and standards, such as third
generation mobile communication technology, Symbian, Bluetooth and WAP, etc., the
establishment of the mobile information society has laid a solid foundation. Imagine
in the future mobile information society, the life bar, then the Internet will no longer
be fixed at the desktop screen, but can carry the mobile Internet; in the use of mobile
phones, we not only can it on the ear, but also put it in front of it will help us anytime,
anywhere access to multimedia information; people will be able to journey in the
office, send and receive e-mail; even before the open house in the home central air
conditioning, or to start the rice cooker. How, this is our picture of the future Nokia
mobile information society? "
The future is 'wireless', people need to struggle from a variety of
lines freed of true mobile communications, which will give people in a mobile
environment with unprecedented freedom and convenience. "About Mary -
Ollila, Nokia revealed this statement to create a mobile information society dedicated
to the root cause -" human technology "! Nokia to
promote" people-oriented science and technology. "Strive for
perfection in technology, efficiency, invisible to create a genuine practical interest; to
provide a variety of people-oriented products for people in need; in mobility and other
technologies, we have a critical core competency. At the same time, Nokia constantly
better ourselves, to introduce and develop new business ideas.
In human resources management, Nokia also integrated into the "people
first" philosophy. We provide every employee a creative, collective action
and their ideas to the environment. Our values are: customer satisfaction, respect for
the individual, a sense of achievement and belief in continuous learning. It also
encourages the sharing of information and responsibility sharing --- and encourage
each other, opening up and opening of new concepts.
Nokia has its own discipline has its own management, traditional management is
superior, then he would use his "arm" build a pyramid of closed
space, staff will work in this space, including the more excellent staff, in upward, they
would encounter greater resistance. Nokia's management just the opposite:
managers below, with their "arms" have built a pyramid of open
space, where the manager's "arms" only two
purposes, one is designated direction, one is the staff encountered difficulties with a
"stopover" place. Here, the ability of people can fly very high,
and the more room it will fly up. Obviously, this is not just Nokia's
management, it is also the essence of one of Nokia's corporate culture.
He gave great freedom for employees, you can through their own efforts to achieve
the greatest success, that is, the boss will not rush you or tell you what to do, the boss
will only help you when you need it. You will not be afraid of your boss, you can
argue with him, and sometimes even your boss so you do not have green light, they
can make their own decisions. For example I can communicate with management,
decide on what kind of training run, nothing to do with the company's
president. Nokia, if you think you have enough energy, and is willing to release them,
you will not be any obstacles. Done wrong, but it does not matter, but if you do not,
I'm afraid to go after six months were up.
Mobile phone industry, only about 10 years of history, unlike the car has 100 years, it
developed more stable. So mobile phones will change almost every year, even 18
months would a replacement. In this case, who have accurately forecast the future
trend, who is fully prepared for the future, who is likely to be the winner. Because
several years ago, mobile phone industry is not so popular as now, when Nokia started
the concept of universal cell phone will definitely very fast, and the first segment and
the first to take the cell phone personalization, fashion, and stress design concept of
path Today, consumers there will be different when the time come up with a variety of
corresponding products. Similarly, if the WAP mobile phone technology a few years
new growth is really hot, then it is definitely a benefit Nokia, because Nokia has its
own products first, but today, this product could get out, because a few years ago
started to do. We can think of, when many people still use analog phones, Nokia can
then say, oh, 10 years later we should all be using a mobile phone to access the
Internet. Clearly, not every company can do this.
Of course, there are foreseeable and naturally between products with very long
distance, can be expected in line with market demand into the product, because of
Nokia's global R & D institutions are not sitting in the laboratory
for carrying out. In fact they are with other departments, making communication all
the time. Such as markets, production and purchasing departments, their first in a
product development time to be involved in Dao Qi Zhong come, and these Bumen
will remain a point of Genzong from their entire development process of this product,
continuously given their views. This significantly shortened the R & D and
the distance between markets.
Nokia is not just owned by such a concept, it has been this is a concept that runs
through, and at the same time support the idea of being able to complete the
implementation of a set of sophisticated global operations in complex systems. The
system includes both Nokia's investment philosophy, global supply chain
system, including cooperation with the agents, the market reaction, or even open
corporate culture and so on. If the "human technology" is
Nokia's "spirit", they are necessary for the success of
Nokia's "strong muscles."
Nokia is set up in 1995 in mobile phone production base in China, when the key is to
establish a joint venture factory in Beijing. At that time, Nokia's operations
in China and is still very small compared to 1996, the factory's production
scale is now immeasurably more. At that time many manufacturers of products in the
country there are many of them are coming through informal channels. Vendors were
also once the practice seems to have acquiesced. Although this is a consumer phone,
but it has a high technological content, so the cost of the phone, not a large proportion
of man. They say they're discussing the establishment of production bases
and headquarters when the principal is stressed: First, they are optimistic about the
Chinese market. Second, we must understand and respect China's national
conditions, national policy, make a legitimate business, must rely on informal
channels and sincere, or you can not develop. Third, we must speed up the launch and
delivery time. Product produced, the need for timely supply to go out, this is a very
crucial element. Although China's demand is limited, but if the agent later
said that I now need 10 000 to a certain phone models, you say that I have, but the
goods in Finland, will you give me seven days of the time, I arranged flown over.
That people would tell you, I'm sorry, I have with certain brands, and I can
not wait for you 7 days. But the factory is not the case in here, let alone in the freight
area can also be no small cost savings.
A year later, that is, 1998, the Chinese mobile communications market began to grow
exponentially, that time Nokia, Motorola, Ericsson and a few have production bases in
the domestic manufacturers have tasted the sweetness of the one hand, the market
demand surge the other hand, strong state anti-smuggling, making many previously
that by "parallel imports" as branded suddenly disappeared. Ren
Weiguang said frankly that the time on the Nokia (China) is a
"milestone", a large-scale production base for Nokia in the
market like a duck, "let yourself go."
Nokia's goal is: from the world's most talented people to select
employees. So Nokia is the world's 100 universities and higher training
institutions established contact, the employees are more affected by training. In China,
Nokia and Tsinghua University, Jiaotong University and other cooperation with a
number of prestigious projects to attract more outstanding personnel to understand
and be able to enter Nokia Nokia.
With talent and to create a good environment, In addition, Nokia also introduced
for-performance incentives, which also includes senior managers from
China's current development, with the number of stock options has
increased from 2000 to 1999 year 5000.
Nokia worldwide 55,000 employees engaged in R & D personnel more than
17,000, up 31%. In 1999 the company has invested in R & D 1.755 billion
euros. Nokia research shows that it is willing to do under the capital. But now in
addition to technology, to determine a company's products "Do
you serve Block" seems more inclined to demand the olfactory sensitivity
and the ultimate satisfaction, success in this regard, precisely Nokia's
"God" lies.
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