Nokia 1865, Nokia founder 弗 雷 德 里 克 艾 Goldstein (Fredrik Idestam) in Finland &quot;Nokia River&quot; created along a wood pulp plant, named Nokia. Nokia 1922 and the neighbor, the production of high system leather shoes and rubber tire factories and manufacture of Finnish telephone cable, power cable factory in Finland combined. 1960, has developed into a paper, rubber, cables and other integrated manufacturers of Nokia, at the Cable Factory was set up electronics division to light for the development of electric transmission core. At that time, semiconductor technology is moving from the laboratory to the industrialization, today&#39;s Nokia have this foundation. ?1967 following the merger of Nokia and the Finnish Rubber Cable Factory-linked form of Nokia Group. The Group made significant investments in the electronics industry. Helm in 1992, Ollila, Nokia. He will focus the company into the telecommunications industry, promoting the production of GSM phone standard format. Nokia shares in 1994, the New York Stock Exchange. Nokia 1996 auction of cable and TV production business, and achieve rapid development of mobile communications. In 1998 produced the first billion mobile phones to become the world&#39;s largest mobile phone manufacturer. In 1992, when Nokia has been paper, rubber, cable and other traditional industry into a business computer, electronic consumer goods and telecommunications products, high-tech group. The beginning of transition, but the company and economic losses occurred, the new president about M - made loud Ollila: &quot;The future will belong to era of communications, Nokia is to become a global telecommunications company.&quot; The chief executive took office on launch to mobile phones as the center of the professional development of new strategies. The paper, tires, cables, home electronics, such as business or to a minimum, or sale of, or separate out, and even bear the pain has cut off one of Europe&#39;s largest television manufacturer of television production operations, concentrated 90% of the funds and Human enhance mobile communications equipment and multimedia technology research and development. Nokia&#39;s decision-makers with its mobile communications industry trends keen to grasp, to seize this great opportunity. While other companies also strengthen the simulation study, the Nokia easy to operate digital mobile phone is ready to order. After special processing of these phones, can be applied on a global scale and standards of different frequencies. Just at this point, as expected, as Nokia, the world demand for mobile phones have entered a period of rapid growth, already readiness to achieve a leap in Nokia. Before 1992, communication is the Nokia 13 to a diversification project, about 15% of total turnover. Nokia in the first half of the completed sales of 8.647 billion U.S. dollars, 90% or more from the communication. Currently, Nokia&#39;s share of global mobile telecommunications market has been close to 30%, and the world&#39;s largest mobile phone manufacturer. Nokia to provide users with advanced solutions and wireless, wireline telecom products, including mobile and fixed networks, mobile phones and other voice, data, image terminal. Its research and development center to open next best technology to provide users with more value-added services. Nokia&#39;s development in the field, including third generation wireless systems, multimedia network applications, and network management solutions. It is through the forecast to meet the needs of users, improve product quality, strengthen the public and open new ideas and other means to maintain its fast-growing telecommunications market leading position. [Edit] Nokia in China - walk hand in hand to create the future Adhering to the &quot;hand in hand to create the future,&quot; the purpose of the Nokia and local partners in China to build long-term development and is committed to being the best partner. From the twentieth century 50&#39;s, Nokia has established trade relations with China. In 1985, Nokia opened its first office in Beijing, China began in the early stages of development; 90 mid, Nokia, through a joint venture in China to realize the localization of production, and gradually developed into its Nokia the world&#39;s major production base; into the new century, through the Nokia strengthen cooperation with China in the latest communication technologies in close cooperation, deeply involved in the development of China&#39;s information industry and further build China into Nokia&#39;s global R &amp; D and human resources base. In 2003, Nokia sales in China to 20 billion euros, exports 1.7 billion euros, for three consecutive years among the Chinese mobile communications industry, the first foreign export companies, the past four years total exports of 80 billion euros. The end of 2003, Nokia&#39;s investments in China amounted to 1.7 billion euros. 2003 to 2004, Nokia two consecutive years, &quot;the Economic Observer reported that&quot; as China&#39;s most respected enterprises; in 2004, in &quot;Fortune&quot; for the first time launched the Chinese version of &quot;the most admired company&quot; in the rating, Nokia in the top ten enterprises. From the second half of 2003, Nokia global restructuring, further highlighting China&#39;s strategic position, not only is Nokia&#39;s most important production and R &amp; D base, or Nokia&#39;s global customer and market operations five strategic markets. Nokia is to provide a real end to end solutions for leading mobile communications provider. In 2003, the Nokia GSM devices and network marketing to obtain the sum of the first. Beginning in 2004, Nokia mobile phones with rich and innovative products, in-depth localization strategies, successful channel construction, and increasing brand loyalty, China won the overall mobile phone market first. In the continuous exploration and innovation, globalization and mode of operation with Chinese characteristics, combined with the management process, the Nokia brand in China rising strength, as a good employer of its position to attract a lot of good local talent. Nokia has grown from 20 years ago, only a dozen of the Beijing office, developed into dozens of homes across the country offices, six research institutes and four production bases, more than 6,000 employees of multinational companies in China . Nokia as a good corporate citizen, continue to contribute to the development of China. [Edit] vision Nokia is a global mobile communications leader. With its rich experience and innovative technology and products and solutions, user-friendly features, reliability and quality, Nokia is the world&#39;s leading supplier of mobile phones, mobile and IP networks is also a leading provider of. Nokia&#39;s success is mainly due to its emphasis and focus on product innovation, customer satisfaction unique corporate culture, and by creating a high degree of confidence, independent of the environment, to provide staff with personal and professional development opportunities to stimulate the potential of employees. Nokia Corporation consists of two operating groups: Nokia Mobile Phones and Nokia Networks. In addition, Nokia also includes an independent venture capital and corporate R &amp; D: Nokia R &amp; D center. [Edit] strategic vision Nokia&#39;s overall business objective is to profit in the mobile communications model by capturing new business opportunities to strengthen our global leadership. This means that we have to establish a strong brand, expanding its customer base to ensure the quality of products and services to improve the company as well as all the elements of future business potential. In the mobile phone, Nokia is committed to developing new product categories in the same time, continue to introduce new features with new features and products. Some advanced applications, such as multimedia messaging services, content access and download, mobile browsing and other various products in Nokia have been used. In the network business, Nokia to develop new mobile applications and services to provide the necessary high-speed, high capacity systems and make it commercially. [Edit] lead the trend of market segmentation If the road to seize the opportunity to take the professional to achieve a leap of Nokia, then a keen grasp of the market, then it has stood the forefront of industry led the industry to guide the market. Nokia believes the market is not so, how to fill market gaps or to enlarge a small market, the key is how you go to find out and have a good entry point for leading technology. Although Nokia has been leading edge of technology, but more emphasis on practical applications of technology, that technology can not be extended as appropriate if the application of value to humanity, then would not create market needs. So the idea of new products from consumer needs, aspirations and dreams, detailed market analysis and detailed classification of users is the most crucial prerequisite. Nokia&#39;s market segmentation strategy it first broke the release of a new product every two years, the industry rule, and replaced an average of more than a month there will be a new species appeared. It&#39;s series of mobile phones in the optimization of the basic functions of the same time, small and focus on innovation, to fill gaps in the market one after another. Such as the Nokia 5110 entered the Chinese market on the popular young people. They focus on practical and quality, the pursuit of fashion and personality, but they are not too many pockets, so do not ask for more business functions. Nokia, for the consumer groups launched the innovative &quot;Xpress&quot; color covers, and developed a corresponding low-cost strategy. To take Nokia to take the lead in the market and set off a wave of mobile phone sales. Nokia is not only good at finding the combination of technology and current market points, when the technology has been leading the market, it can also create markets, to guide the market changes to its technology to open up new growth. Such as the revolutionary birth of the Nokia 7110 media phone, it is to millions of Internet users and mobile phone users into before the media does not exist phone users. Why believe this change will be Nokia&#39;s success? That is because it has long insight into this new technology will bring tremendous value customers and value-added services. Why is it important as mobile communications? Because it can give us the freedom to communicate, which is its value. Nokia is not known from a small business to today&#39;s multinational telecommunications group, is one secret of success is to continually adapt to market changes and seize the opportunity to adjust the long-term development strategy, according to market demand to make significant changes in the decision-making structure. It can be said of Nokia&#39;s history is a constantly seize opportunities, history of innovation. In 1985, Nokia has been an annual turnover of 11 billion Finnish marks of cross international business, when all of its telecommunications equipment accounted for only 14% of turnover. Nokia in the late 80s and early 90s, was in very serious difficulties, then reluctantly get rid of other business services company, focused on business telecommunications. After 10 years, Nokia&#39;s turnover doubled 3 times. Production and sales of telecommunications equipment accounted for 80% of total turnover, in February 1996, Nokia once again reluctantly must sell to make a major decision: shut down TV production base in Germany to remove the TV production business to focus 90% The rapid development of financial and human resources to enhance the mobile communications equipment and multimedia technology development and exploration. Nokia telecommunications sector leaders and staff are young, have a strong creative. Companies to promote innovation and entrepreneurial spirit, encourages technical strengths to a bold vision, focusing on the development of good performance, high reliability and easy to carry the products, every few months, Nokia will launch new models for selection , like a fashion model&#39;s update rate changes, people overwhelmed. At present, the development cycle of new models of Nokia on average only 35 days! In order to fastest speed and the latest technology developed for the users most in need of high-quality products, Nokia hesitate to spend huge amount of research funding to develop new products each year for research and development funding for new products reached 3.5 billion marks, of the total turnover 9%, or about the Finnish national industrial quarter of the total cost of product development. That 9% figure is stable, and in the future as well. [Edit] the management of long-term strategic vision and decisive decision-making capacity &quot;The future will belong to era of communications&quot; - that is far-sighted leadership of the Nokia Group, the firm belief that they have a belief and always follow this idea, first, the willingness to focus on telecommunications systems, especially mobile communications, the get rid of some other business. Second, focus on selected life that mobile communication is convinced of the high growth areas. Why Nokia mobile strategic objectives identified? Ollila, Nokia&#39;s current CEO, answered: We can not be done in many areas world-class, it is necessary to make a choice of various operations. In the electronics industry, especially mobile communications, so we have this strength. In other areas, many companies may be more successful than we are. Therefore, we believe that our greatest likelihood of success in the mobile electronic communication. We have the technical know-how, we are the best in this area! Nokia&#39;s vision proved. Finland is the world&#39;s first mobile phone business in developing countries. As the wireline communications business in the sparsely populated, harsh climatic conditions of northern Europe is neither convenient nor economical, Finland early in 1971 on establishing a national system of auxiliary artificial analog mobile phone network. In 1982, Finland has, together with other Nordic countries lead the world to establish the first international mobile telephone communication network (NMT), the mobile phone business in the whole range of the five Nordic countries unimpeded. NMT is set up, rapid growth of mobile phone users, Nokia has this started, started to develop mobile phones. Until now, the Nordic countries are the world&#39;s highest mobile phone density in the area. At present 5.1 million population of Finland, mobile phone users has more than 1.5 million, 3.4 persons on average have a mobile phone, among the highest in the world. In order to meet the needs of users, Nokia to develop new products, and gradually accumulated experience, more and more sophisticated technical level. The early 80s, when the mobile phone just the rise of Western Europe and the United States and other developed countries do not recognize that side superiority of mobile phones, even as individual users when it provides additional services to the luxury business. Nokia mobile phones had already spotted the broad prospects for development, firmly grasp the opportunity. In 1988, the 38-year-old Ollila into the company&#39;s management, leadership class was still pocket-sized mobile phone Products, Nokia 1992, Ollila as chief executive officer. Ollila took office soon clear that Nokia&#39;s goal is to become a global telecommunications company, Nokia is the vitality of the telecommunications industry into. Nokia phase out and eliminate the traditional basis of industrial production, adjusting the internal structure, reluctantly cut the plant has Europe&#39;s largest TV production TV production business, to shift the focus of research and development of mobile phones, and 90% of the financial and human use in mobile communications and multimedia technology research and development. [Edit] visionary future without the &quot;Line&quot; Insight into the broad prospects of future mobile communication market, Nokia is currently the industry manufacturers, software developers, wireless operators together to actively promote the early arrival of this market. By then, all kinds of household appliances will eventually have wireless transmission capabilities, mobile phone number may be much higher than the population of rich countries. Most developing countries lack the phone will also cross the traditional poles and wires directly to the mobile phone sector. If China&#39;s vast western region, the development of mobile communications on fixed telephone lines set up more than simple and can save the investment. Nokia foreseeable future mobile information society, the world all the information that all of the voice, images, movies, music, news and the Internet for each entry may be made by mobile phone at hand. People work, entertainment, shopping, etc. will change, the choice of office space will become arbitrary, even the boundaries of work and entertainment will become blurred, because the mobile phone in addition to access to information and as communication tools, can be entertainment tool. Nokia believes that the Internet and mobile communications on behalf of the integration of the IP mobile technology will make it all a reality. It will lead to revolutionary changes in future communications. To seize this opportunity, Nokia&#39;s biggest R &amp; D center it built in a highly developed Internet technology, the United States, and from the Silicon Valley acquisition of a series of Internet technology, a strong competitive advantage in the new company, which acquired Ipsilon 97 years is a pioneer in the field of IP routers, Nokia broadened through the acquisition of its own expertise in IP technology. Nokia also recently established Internet Communications (NokiaInternetCommunications), further established its commitment to IP and the integration of mobile communications technology development direction. Nokia is also working with the industry while other companies to launch a series of very important technologies and standards, such as third generation mobile communication technology, Symbian, Bluetooth and WAP, etc., the establishment of the mobile information society has laid a solid foundation. Imagine in the future mobile information society, the life bar, then the Internet will no longer be fixed at the desktop screen, but can carry the mobile Internet; in the use of mobile phones, we not only can it on the ear, but also put it in front of it will help us anytime, anywhere access to multimedia information; people will be able to journey in the office, send and receive e-mail; even before the open house in the home central air conditioning, or to start the rice cooker. How, this is our picture of the future Nokia mobile information society? &quot; The future is &#39;wireless&#39;, people need to struggle from a variety of lines freed of true mobile communications, which will give people in a mobile environment with unprecedented freedom and convenience. &quot;About Mary - Ollila, Nokia revealed this statement to create a mobile information society dedicated to the root cause -&quot; human technology &quot;! Nokia to promote&quot; people-oriented science and technology. &quot;Strive for perfection in technology, efficiency, invisible to create a genuine practical interest; to provide a variety of people-oriented products for people in need; in mobility and other technologies, we have a critical core competency. At the same time, Nokia constantly better ourselves, to introduce and develop new business ideas. In human resources management, Nokia also integrated into the &quot;people first&quot; philosophy. We provide every employee a creative, collective action and their ideas to the environment. Our values are: customer satisfaction, respect for the individual, a sense of achievement and belief in continuous learning. It also encourages the sharing of information and responsibility sharing --- and encourage each other, opening up and opening of new concepts. Nokia has its own discipline has its own management, traditional management is superior, then he would use his &quot;arm&quot; build a pyramid of closed space, staff will work in this space, including the more excellent staff, in upward, they would encounter greater resistance. Nokia&#39;s management just the opposite: managers below, with their &quot;arms&quot; have built a pyramid of open space, where the manager&#39;s &quot;arms&quot; only two purposes, one is designated direction, one is the staff encountered difficulties with a &quot;stopover&quot; place. Here, the ability of people can fly very high, and the more room it will fly up. Obviously, this is not just Nokia&#39;s management, it is also the essence of one of Nokia&#39;s corporate culture. He gave great freedom for employees, you can through their own efforts to achieve the greatest success, that is, the boss will not rush you or tell you what to do, the boss will only help you when you need it. You will not be afraid of your boss, you can argue with him, and sometimes even your boss so you do not have green light, they can make their own decisions. For example I can communicate with management, decide on what kind of training run, nothing to do with the company&#39;s president. Nokia, if you think you have enough energy, and is willing to release them, you will not be any obstacles. Done wrong, but it does not matter, but if you do not, I&#39;m afraid to go after six months were up. Mobile phone industry, only about 10 years of history, unlike the car has 100 years, it developed more stable. So mobile phones will change almost every year, even 18 months would a replacement. In this case, who have accurately forecast the future trend, who is fully prepared for the future, who is likely to be the winner. Because several years ago, mobile phone industry is not so popular as now, when Nokia started the concept of universal cell phone will definitely very fast, and the first segment and the first to take the cell phone personalization, fashion, and stress design concept of path Today, consumers there will be different when the time come up with a variety of corresponding products. Similarly, if the WAP mobile phone technology a few years new growth is really hot, then it is definitely a benefit Nokia, because Nokia has its own products first, but today, this product could get out, because a few years ago started to do. We can think of, when many people still use analog phones, Nokia can then say, oh, 10 years later we should all be using a mobile phone to access the Internet. Clearly, not every company can do this. Of course, there are foreseeable and naturally between products with very long distance, can be expected in line with market demand into the product, because of Nokia&#39;s global R &amp; D institutions are not sitting in the laboratory for carrying out. In fact they are with other departments, making communication all the time. Such as markets, production and purchasing departments, their first in a product development time to be involved in Dao Qi Zhong come, and these Bumen will remain a point of Genzong from their entire development process of this product, continuously given their views. This significantly shortened the R &amp; D and the distance between markets. Nokia is not just owned by such a concept, it has been this is a concept that runs through, and at the same time support the idea of being able to complete the implementation of a set of sophisticated global operations in complex systems. The system includes both Nokia&#39;s investment philosophy, global supply chain system, including cooperation with the agents, the market reaction, or even open corporate culture and so on. If the &quot;human technology&quot; is Nokia&#39;s &quot;spirit&quot;, they are necessary for the success of Nokia&#39;s &quot;strong muscles.&quot; Nokia is set up in 1995 in mobile phone production base in China, when the key is to establish a joint venture factory in Beijing. At that time, Nokia&#39;s operations in China and is still very small compared to 1996, the factory&#39;s production scale is now immeasurably more. At that time many manufacturers of products in the country there are many of them are coming through informal channels. Vendors were also once the practice seems to have acquiesced. Although this is a consumer phone, but it has a high technological content, so the cost of the phone, not a large proportion of man. They say they&#39;re discussing the establishment of production bases and headquarters when the principal is stressed: First, they are optimistic about the Chinese market. Second, we must understand and respect China&#39;s national conditions, national policy, make a legitimate business, must rely on informal channels and sincere, or you can not develop. Third, we must speed up the launch and delivery time. Product produced, the need for timely supply to go out, this is a very crucial element. Although China&#39;s demand is limited, but if the agent later said that I now need 10 000 to a certain phone models, you say that I have, but the goods in Finland, will you give me seven days of the time, I arranged flown over. That people would tell you, I&#39;m sorry, I have with certain brands, and I can not wait for you 7 days. But the factory is not the case in here, let alone in the freight area can also be no small cost savings. A year later, that is, 1998, the Chinese mobile communications market began to grow exponentially, that time Nokia, Motorola, Ericsson and a few have production bases in the domestic manufacturers have tasted the sweetness of the one hand, the market demand surge the other hand, strong state anti-smuggling, making many previously that by &quot;parallel imports&quot; as branded suddenly disappeared. Ren Weiguang said frankly that the time on the Nokia (China) is a &quot;milestone&quot;, a large-scale production base for Nokia in the market like a duck, &quot;let yourself go.&quot; Nokia&#39;s goal is: from the world&#39;s most talented people to select employees. So Nokia is the world&#39;s 100 universities and higher training institutions established contact, the employees are more affected by training. In China, Nokia and Tsinghua University, Jiaotong University and other cooperation with a number of prestigious projects to attract more outstanding personnel to understand and be able to enter Nokia Nokia. With talent and to create a good environment, In addition, Nokia also introduced for-performance incentives, which also includes senior managers from China&#39;s current development, with the number of stock options has increased from 2000 to 1999 year 5000. Nokia worldwide 55,000 employees engaged in R &amp; D personnel more than 17,000, up 31%. In 1999 the company has invested in R &amp; D 1.755 billion euros. Nokia research shows that it is willing to do under the capital. But now in addition to technology, to determine a company&#39;s products &quot;Do you serve Block&quot; seems more inclined to demand the olfactory sensitivity and the ultimate satisfaction, success in this regard, precisely Nokia&#39;s &quot;God&quot; lies. ?
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