Microsoft ? Company: Microsoft (Microsoft, NASDAQ: MSFT, HKEx: 4338) is the world&#39;s PC (Personal Computer, Personal Computer) machine software development leader, Bill Gates and Paul Allen is its founder. Top brand ranked third, in the &quot;Barron&quot; published by the World Brand Lab ranked (World Brand Lab) prepared by World Brand 2006 500 2006 Global 100 list of large companies in the name of a respected degree out the twenty-second. The enterprises in the 2008 &quot;Fortune&quot; ranking the world&#39;s largest 500 companies ranked fourth on 14. Microsoft Headquarters America&#39;s Most Admired Companies list 16. Baidu Search Billboard charts today, the 14th IT brand name. Microsoft &quot;the origin of the word: &quot;Microsoft&quot; word from the &quot;micro&quot; and &quot;soft&quot; two parts. The word &quot;micro&quot; means &quot;tiny, tiny&quot; The word &quot;soft&quot; means. &quot;Soft, soft, software&quot; Microsoft&#39;s history: 1975, 19-year-old Bill Gates dropped out from Harvard University, and his high school alumni Paul Allen sold with BASIC (Beginners&#39; All-purpose Symbolic Instruction Code), also translated Prudential. Base means &quot;beginner&#39;s all-round character-type instruction code&quot;, is a designed for beginners to use the programming language), when Gates was still when he was studying at Harvard University, who have compiled language MITS Altair company. Later, Gates and Allen moved to Albuquerque, and in a local hotel room to create a Microsoft. In 1977, Microsoft moved to Bellevue in Seattle (Redmond), where the development of PC-programming software. In 1979, MITS company shut down, Microsoft BASIC program to modify the main business continues to develop. Founded initially to sell the main BASIC interpreter. Was developed by computer enthusiasts are often small BASIC interpreter, and distributed free of charge. However, because Microsoft BASIC interpreter of the few commercial producers, many home computer systems manufacturers in their use of Microsoft&#39;s BASIC interpreter. Microsoft BASIC interpreter with the rapid growth, manufacturers began to use Microsoft&#39;s BASIC syntax and other features to ensure compatibility with existing Microsoft products. It is this cycle, Microsoft BASIC become recognized market standard, the company has gradually occupied the whole of the market. Since then, they have (not too successfully) trying to design standards to MSX home computer into the home computer market. 1980, IBM selected by Microsoft for its new PC, the preparation of key operating system software, which is the company a major turning point. Lack of time, complicated procedures, the company of 5 million dollars a programmer from Seattle who Tim Patterson (Patterson) had bought the right to use an operating system, QDOS, after doing some rewriting to provide to IBM and named as Microsoft DOS (DOS is the Disk Operating System acronym meaning the disk operating system). The popularity of IBM-PC machine to make MS-DOS achieved great success, because other PC makers want and IBM compatible. MS-DOS in many companies are licensed to use, so 80&#39;s, it became a standard PC, the operating system. In 1983, Microsoft and IBM signed a contract to provide for the IBM PC BASIC interpreter, as well as the operating system. By 1984, the company&#39;s sales more than 100 million U.S. dollars. Then, Microsoft will continue to IBM, Apple computer and radio equipment companies develop software. But with the growing Microsoft, Microsoft and IBM has in many ways a competitor. In 1991, due to conflict of interest, IBM Corporation and Apple Computer Inc. (Apple Computer, Inc.) Lifted the partnership with Microsoft, but the cooperation between IBM and Microsoft have never stopped, the two companies to maintain competition and cooperation of complex relationships. Microsoft&#39;s products include file system software [MS-DOS and Xenix: Xenix is Unix operating system, one of the PC version, started in 1979 by Microsoft for the development of Intel processors, it also in the DEC PDP -11 or the Apple Lisa computer to perform. Inherited characteristics of UNIX, XENIX has the work environment more than many workers in line with UNIX System V Interface Specification (SVID)], the operating environment software (Windows system Windows series), such as MS-Office applications, multimedia and computer games the computer, books and CDROM products. In 1992, the Company bought Fox Company, into the database software market. In 1983, Paul Allen left Microsoft suffering from Hodgkin&#39;s disease, and later formed his own company. Allen has a 15% stake in Microsoft is still attend board of directors. In 1986, the company became public. Gates retained 45% stake in the company, which makes PC industry in 1987, the first billionaire. In 1996, his personal assets have more than 18 billion U.S. dollars. In 1997, it reached 34 billion U.S. dollars, 98 years more than 500 million mark to become the world&#39;s richest man for granted. Microsoft has succeeded in gaining competitive products Windows95/98/ME/NT/2000/Me/XP/Server2003/Vista/servers2008/7 from the PC, workstation or server to the vast commercial market, as Microsoft has brought huge profits The company is also in the Internet software from behind, grab a large market share. Circulating in the IT software industry, such a warning: &quot;Never do Microsoft want to do.&quot; Shows the great potential of Microsoft has permeated all aspects of the software industry is simply pervasive, and is invincible. Microsoft, the software has been the tremendous impact of peer pressure to form a great, but also to their location onto the antitrust defendants. Even a reliable partner for many years Intel has with enemies, court. September 2001, given the economic downturn, the U.S. government intends to revive the U.S. information industry, refused to split Microsoft. At this point, v. Microsoft antitrust case ended. Company currently has branches in over 60 countries, employs nearly 91,000 people worldwide. ?Beijing at 12 o&#39;clock on the June 27, 2008 News (U.S. Eastern Time at 00 o&#39;clock on the 27 June), Microsoft founder and chairman Bill Gates (Bill Gates) on that date to retire, fade out the daily management of Microsoft . Current CEO, Bill Gates, Steve Ballmer, the University of friends (Steve Ballmer) will fully take over Microsoft&#39;s power. This means that Microsoft has entered a &quot;post-Gates era&quot;, under the leadership of the Steve Ballmer, Microsoft&#39;s rivals will be launched in the following eight main areas of contention! Desktop operating systems: Apple, Linux Server System: Linux, IBM, HP, Sun Server software: IBM, Oracle Business Software: SAP, Oracle, IBM Mobile: Nokia, Google, Apple Game: Sony, Nintendo Digital music players: Apple, Creative Search / online advertising: Google, Yahoo! Microsoft&#39;s core business groups: Personal Services Group (PSG): Bob Muglia, group vice president by the leadership, commitment to personal users and business users with easy online connectivity, and a variety of equipment for the software services. PSG includes Microsoft&#39;s personal. NET initiative, the Department services platform, mobile groups, MSN Internet access service, the user equipment group, and user interface platform for the Department. MSN and Personal Services Business Group: led by Vice President Yusuf Mehdi, responsible for the network program development, business development and other services, MSN and Microsoft&#39;s worldwide marketing and sales, including: MSN eShop, MSN Carpoint (MSN Auto site), MSN HomeAdvisor (MSN housing resources site), MSN MoneyCentral (MSN personal property management resource site), MSN Sidewalk (MSN City Guide site), the MSNBC venture, Slate and MSNTV platform group, by the leadership of Jim Allchin, group vice president, responsible for all fields in the to make improvements on the Windows platform - such as storage, communications, message notification, sharing images and listening to music becomes a natural extension of Windows experience. In addition, the group included. NET Enterprise Server Group, development tools, and the Department of Windows Digital Media Division. Office and business services group: the leadership of Jeff Raikes, group vice president, responsible for the development and business processes to increase productivity applications and services. Work includes the functional and the performance of the powerful Microsoft Office gradually evolve to service-based products. In addition to Office sector, the commercial tool sector, including bCentral (a Microsoft offer free professional counter, because the extremely high accuracy and customization features, the use by many professionals in many professional BLOG can be seen in the counter bCentral figure) and the Great Plains (Microsoft Business Solutions that are applied across several business side of software platform, which involved business areas including finance, distribution, human resources and compensation management, customer relationship management, crm, project accounting , e-commerce, manufacturing and supply chain management), commercial applications sectors will belong to the sector. Global sales, marketing and service groups: Group Vice President Orlando Ayala from the leader, integrating Microsoft&#39;s sales and service partners to meet the needs of Microsoft customers worldwide. These users include: corporate users, small and medium sized organizations, educational institutions, program developers and individual users. In addition, the group including Microsoft Product Support Services, Network Solutions Group, business partner group, Microsoft&#39;s global marketing organization and the three regional business organization. Operating groups: the president and chief operating officer Rick Belluzzo leadership, responsible for managing all business operations and business plans. Including the company&#39;s finance, administration, human resources and information technology sector. ?The advantages of Microsoft products: PC hardware running the program does not necessarily technically replaced large programs than it is better, but it has two Wufachaoyue merit: it is the end-user Ti Gongliao more freedom, dollars less than. Microsoft&#39;s success is also a prelude to the development of personal computers. Microsoft developed a variety of software products, including the operating system, office software, programming language, compiler and interpreter, Internet clients, such as web browsers and email clients, etc.. These products are very successful, others less successful. From which it discovered a pattern: Although earlier versions of Microsoft&#39;s products are full of loopholes, lack of function, and worse than its competitors, but later versions will be rapid progress, and popular. Today, many Microsoft products in their different fields dominate the market. Microsoft spent a lot of effort in marketing and product development projects can be reused, and trying to further its product portfolio to provide users a consistent development environment. Microsoft Windows as the famous brands trying to expand into other areas, for example, PDA (Personal Digital Assistant is the acronym meaning &quot;personal digital assistant&quot;) for Windows CE (for Microsoft other than for personal computers developed by the embedded computer products -type operating system, and the source of CE abbreviations have Customer Embedded, Compact Edition, Consumer Electronics, etc.) as well as &quot;support Windows&quot; of the Smartphone product, recently developed the Windows Vista. The main advantage of Microsoft&#39;s products is its universality, allowing users to network effects from the so-called benefit. For example, Microsoft Office makes extensive use of Microsoft Office documents into a standard word processing format, so almost all the business users can not do without Microsoft Office. Microsoft&#39;s software is designed to be easy to set, allowing companies to hire cheap, not too high level of system administrator. Microsoft&#39;s supporters believe that this result is lower the &quot;total cost of ownership.&quot; Microsoft&#39;s software for IT managers in the procurement of the software system represents the &quot;safe&quot; choice, because the universality of Microsoft software so that they can say they follow the widely accepted choice. This is for those IT managers lack professional expertise is a particularly attractive benefits. The shortcomings of Microsoft products: Microsoft&#39;s products rely heavily on software reuse. While doing so on the fast software development is very effective, it has led to various complex dependencies between packages. This may lead to consequences, for example, when Microsoft&#39;s browser crashes, it will lead to the collapse of the operating system&#39;s GUI the same. The same relationship also means that the majority rely on the resources of Microsoft&#39;s software can use other Microsoft products. In other words, most programs can run other programs, even in similar situations should not be the same. For example, embedded in HTML e-mail documents and the macro can run the program, allow an attacker to control a user&#39;s computer. Microsoft&#39;s position on the issue of security is &quot;not prohibited is allowed&quot; (permitted unless forbidden). These range from worms that target Microsoft programs as well as the spread of the virus in the visible 12. Mentioned above on the cheap has not allowed to hire well-trained system administrators advantages may lead to the following questions: Greater unreliability means that you need to hire more of such administrator; Could lead to security holes, because no matter what operating system to use only well-trained system administrators may improve system security. Microsoft&#39;s critics pointed out that the cost of running Microsoft&#39;s products require a higher price, because the Microsoft software, the user actually does not own the software they use: This is Microsoft&#39;s business model is very important. Microsoft, the situation in China: Since entering China in 1992, since the establishment of Beijing Office, the total number of Microsoft employees in China has increased to more than 900 people, has formed a headquarters in Beijing, Shanghai, Guangzhou structure with branches. Microsoft China has crossed the three stages of development. From 1992 to 1995 is Microsoft&#39;s first phase of development in China. At this stage, Microsoft is mainly developed its own marketing and sales channels. From 1995 to 1999 is Microsoft&#39;s second phase of development in China. At this stage, Microsoft have been established in China, Microsoft China Research and Development Center, Microsoft Global Technical Support Center and Microsoft Research Asia, the nation-class research, product development and technical support services sector, Microsoft Microsoft&#39;s U.S. headquarters in China Cheng Wei other than the most complete subsidiary functions. From 2000 to date, Microsoft has entered the third phase of development in China. This phase of the Microsoft China and Chinese software industry will be common progress and common development goals, China&#39;s software industry to increase investment and cooperation in their development, promote China&#39;s IT industry to develop its own intellectual property. This not only established Microsoft&#39;s long-term development strategy in China, that the company &quot;the most advanced electronic information technology to the Chinese, the Chinese computer industry with the common progress&quot; solemn commitment. Microsoft&#39;s success in China can not do without the public knowing that their support of government departments, industry partners, trust and love of the majority of users. Eagerly to the future, Microsoft is willing to join hands with China&#39;s information industry, will continue their efforts towards a more glorious twenty-first century. Microsoft in China charity Microsoft (China) Co., Ltd. announced that donations to the earthquake one million yuan to assist people in disaster areas; and created the first time within the disaster relief site, quickly issued a call to their staff, mobilizing people and reaching out for donations. At the same time, Microsoft China has also established a customer support operations group, active in the affected areas to provide technical support to Microsoft customers, to help affected customers IT systems restoration ?