; Long tail _TheLongTail_
Learning Center
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Long tail _TheLongTail_


  • pg 1
									Long tail (TheLongTail)

First, the "long tail" of the origin and meaning:
According to Wikipedia, Long Tail (The Long Tail) is the concept of
"Connection" magazine editor in chief Chris Anderson in
October 2004 the "Long Tail" article first proposed, such as
Amazon and Netflix to describe the class website business and economic model.
"Long Tail" is in fact in statistics Power Laws and the Pareto
(Pareto) distribution of a colloquial expression.

Example, we used the character in fact small, but the frequencies of high, so these few
characters occupy the majority of the red zone map; the vast majority of characters
rarely used, which belongs to that long yellow tail.
Chris believes that as long as the storage and distribution channel is large enough, is
hard to poor sales of products or co-occupy the market share and those who can be a
small number of hot products in the market share occupied by rival even greater.
Second, "Long Tail" as follows:
"Long Tail" has no formal definition, Chris Anderson argues
that the ideal tail should be interpreted the definition of "long
tail" of the three key components: the
Hot product changes to the niches
Rich economy (the economics of abundance)
Aggregate many small markets into a big market
Currently the closest definition is:
"Long Tail is the realization of the sum of many small markets is equal to,
if not greater than, some big market"-Jason Foster
"The Long Tail is to become as unremarkable in the time everywhere you
can get" - Eric Akawie
"The Long Tail is that 80% of the past not worth selling
"Long Tail is a story about: previously considered marginal, underground,
independent (artist?) Products now account for one common share enough with the
best-selling hot goods match"-Bob Baker
Best slogan:
"Trickle converging River"-Joshua Wood
"Law of the end of 28!"-Eric Etheridge
"No matter not sell, constantly selling!"-Jim Treacher
"A small number multiplied by a very large number equal to a large
number!"-Rajesh Jain
Third, the success of "long tail" case:
1, Google is the most typical "long tail" company, its growth
course is to advertisers and publishers of the "long tail"
commercialization process.
Millions of small businesses and individuals, had they never played ad, or have never
played a large scale advertising. They are small enough for advertisers to disdain, and
even they themselves could not have thought to advertise. But Google's
AdSense ads that threshold down to: the ad is no longer unattainable, it is self-help,
low cost, anyone can do; the other hand, thousands of Blog sites and small-scale
commercial web sites, put ads in their site has become an easy task.
Google currently has half the business comes from these small sites, rather than
placing ads in search results. Millions of small and medium enterprises represent a
huge long tail advertising market. How long this tail can, I am afraid no one can
2 Amazon:
A former Amazon employee incisive overview of the company's
"long tail" nature: we now sell the fundamental difficulty in
marketing the book to those in the past than those we are now selling books over the
past can sell much more dynamic.
There are many, such as Wikipedia, Netflix, etc..
4, Long Tail of inspiration:
1, for some companies, the Long Tail is 28 subversion law. In the new business model,
the company's profit is no longer rely on traditional 20% of the
"quality customers", but many previously neglected clients,
their huge number, enough to make you earn that pours; from point of view of the
company's products, competitive products main market of the old routine
will become dead end;
2, the market is facing many new opportunities, Long Tail TV, long tail music, long
tail design ... ... what is dragging the long tail? Many think of it?
3, a group blog, podcasts from the "long tail" benefit.
(China's special circumstances, not in this conclusion)
4, Elliot will be the birth of many of the micro-center, or even remove some micro
center grow into new centers, such as Google.
5, the center will always be there, they will not because of the rise of micro-center
was "removed."

To top